If you get enough of these customer encounters it might
be worth while to have photographic
examples on display that show what you get with small
file sizes when you try to get "enlarged"
prints.
Ken Waller
On Thu, 24 Oct 2002 06:19:12 -0700 (PDT), "David
Chang-Sang" wrote:
>
> Umm..
> Yes I am coming from a customer POV. There was a time
> when I knew little
> enough and I had to have some things explained to me.
> If I didn't get the
> right explanation, I'd move on to someone who did give
> me the right
> explanation and they'd usually end up having me as a
> repeat customer. Car
> repair is a decent example (especially since I know
> diddly about repairing
> autos beyond putting gas into the tank and going for
> the oil change) :-)
>
> "What happens when you try to make a boring technical
> description
> of file size ("it has to be at least 1200 x 1600
pixels
> for an
> 8x10, ma'am) as simple as you can, and their eyes
still
> glaze
> over?"
>
> Well, you don't make it boring - you take your time
and
> say "What you see on
> your screen and what gets printed out are different
> forms of media. One is
> projective (the computer screen) and one is reflective
> (the print), just
> like how a tv projects images and a mirror reflects
> images. The projective
> media doesn't need a lot of information to look "good"
> that's why your
> computer screen picture looks great but the print will
> look lousy."
>
> The ability to use analogy, especially when you see
> their eyes glaze over,
> is underestimated. It helps them in more ways than
you
> can imagine.
>
> Now if you're working at a WalMart or some other
> picture mill, then you
> probably won't have the luxury of time and I could
> understand not wanting to
> explain things that may cause a backlog in the "take
my
> film/gimme my
> pictures" process.
>
> Cheers,
> Dave
>
> -----Original Message-----
> From: William Robb [mailto:w_robb@;accesscomm.ca]
> Sent: Wednesday, October 23, 2002 11:43 PM
> To: [EMAIL PROTECTED]
> Subject: Re: A funny problem with digital
>
>
> <snip>
> No Dave, you can't possibly be coming from the
customer
> POV
> here. You don't know little enough to be able to
> imagine how
> little they know, and how little they want to know.
> Whether you
> know it or not, you know to much to be able to know
how
> little
> they know, and how little they want to know.
> It's quite amazing how little they want to know.
>
> They want to point, and shoot.
> And get a picture.
>
>
> William Robb
> </snip>
Ken Waller
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