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Joe, thanks for your response. I "get it"
now.
Festinger came to mind because "selective exposure" as
a mode of dissonance avoidance was a major topic in communication
research. I haven't read that literature in years--and I didn't
particularly buy into it then--so don't trust me now. As I recall, one
mode of dissonance reduction was similar to the pre-dissonance
mode: "selective perception," or "cherry picking"--selecting only the
data consonant with the threatened belief or behavior.
"Rationalization" was a dissonance reduction means, I think, though it
seems nearly tautological. In terms of Festinger's smoking-health
dissonance I remember it in this form: "We're all going to die of
something." There is also the heroic, the transcendent "We all owe a
death." Simple denial is a common means: "If smoking causes cancer,
most smokers would get it, but in fact most don't." Researchers turned up
so many techniques of dissonance reduction I no longer remember which were
originally proposed by Festinger and which came later.
Some, by the way (I think Eliot Aronson among them),
argued cognitive dissonance was not a logical but a psychological
phenomena, and that humans were not rational but rationalizers. And,
relevant to your remarks below, some argued that the need to reduce the
dissonance resulted not from logical tensions, but from the social concept of
the self. For example, the argument goes, if it were only a logical
tension operating, there'd be no tension experienced from telling a lie for
money. It would make logical sense to say anything asked of you for either
a few or many bucks. The tension arises only as a result of social
norms: "What kind of person am I to tell a lie for a lousy couple of
bucks." In my personal experience with smoking, I could have cared less
about the dissonance between my smoking and the health information. It was
simply desire; I didn't want to quit. I became involved in "dissonance
reduction" behaviors only when socially challenged or when I thought about
dealing such challenges.
As regards the argument that social consciousness is
prior to the consciousness of self, doesn't "social consciousness"
somewhat load the dice? Social consciousness requires some degree of
"exteriorizing," creating an "out there" of objects through processes of
representation that must be acquired through learning and language.
A parallel consciousness of self would necessarily be a consequent and
never an antecedent development. Now, I believe that is the case for the
"consciousness of . . . " modality of mind in which the self is a
representational construct. But from what did all that construction
arise? I think we are necessarily forced to accept a more primary mode of
information processing, the more autistic or "child-like" consciousness in which
feelings, actions, and perceptions are merged in a single plane of
experience. I view the learned social consciousness as a
secondary overlay onto the primary mode--which persists throughout out
lives as our everyday mind. In the primary mode, events and object
are experienced pretty much in terms of their immediate relevances--what we are
feeling and doing. The contents of the acquired secondary mode are
assimilated into the primary mode of information processing. Hence we can
very subjectively find beauty and enjoyment in the spontaneous elaboration of
theories that cause freshmen, stumbling along in the secondary mode,
acute headaches.
Isn't it the imposition of social consciousness which
forces upon us rationalization if not rationality
itself? Even those who live in
literature and want to eat the fruit from still life paintings must rationalize
the irrational. (I think the "irrational" in human
behavior is seldom the opposite of "rational," but more nearly
something like "autistic," "narcissistic," or "egocentric," and as such more
nearly the opposite of "social.")
Bill Bailey
"Joe, I don't understand why you think the order might be reversed. To resort to authority is essentially to cease thinking and to unquestioningly accept. There's no cognitive dissonance avoidance necessary. But if we begin with trying to avoid dissonance, and society forces us to confront it, then authority is one possible resort. (Leon Festinger's school of research would suggest still other possibilities of dissonance reduction.)" REPLY: Well, I was thinking of the argument one might make that social consciousness is prior to consciousness of self, and the method of tenacity seems to me to be motivated by the value of self-integrity, the instinctive tendency not to give up on any part of oneself, and one's beliefs are an important aspect of what one tends to think of when one thinks of one's identity. Losing some beliefs e.g. in religion, in one's parents, in the worthiness of one's country, etc., can be experienced as a kind of self-destruction and people often seem to demonstrate great fear of that happening to them. But this sense of self-identity could be argued to be a later construct than one's idea of the social entity of which one is a part. I always liked to use it in teaching intro to philosophy classes because it is the only paper on logic I know of where it is made clear that there is no obvious or self-evident basis for supposing that it is better to be reasonable than unreasonable: indeed, irrationality is frequently respected more highly than rationality by people with a literary orientation, for example. Anyway, what I want to say is that I interpret Peirce as appealing to four distinct things of value to which appeal can be made -- which may be existentially at odds with one another as values -- in a process of belief-fixing: self-integrity, social unity, coherence or unity of ideas (construable objectively as the idea that there is a universe), and the idea of the independently real that is always there, the one thing you can always rely upon. I think of the fourth method as presupposing the values of the first three but as introducing a fourth as well, which could be the first three considered AS ordered, I suppose. (But I am not arguing that.) What are the other possible kinds of dissonance reduction that Festinger identifies, by the way? Joe --- Message from peirce-l forum to subscriber [email protected] |
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