Raghu writes:

>> Well S-man, behind the (entirely unintentional) profundity, there was
>> what I think is a serious question.
>> 
>> 1) The masses have learned to want to consume (actively helped along
>> by eager capitalists through advertising, indoctrination and so on.)
>> 
>> 2) This desire to consume so well-learned by the masses has disastrous
>> consequences for the environment and for society.
>> 
>> 3) What to do? Help the masses to learn (teach?) to want something
>> less destructive, e.g. leisure?
>> 
>> Is it unenlightened to use the weapons of indoctrination and
>> counter-advertising against their original purveyers? If so, what is
>> to be done by the enlightened (beyond simple gestures of individual
>> protest)?

Furthermore, why is it so easy for the masses to learn to want to consume and 
so hard to learn to want the alternative?

David Shemano


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