Charles Brown:
> Yet, this new behaviorism is
> still, in Marx's term, a Robinsonade,
> based in the fictional typical individual,
> not in an analysis of _social_
> relations.  It is a reductionist
> explanation, reducing a social
> phenomenon to a "collection
> of individuals" with a type of
> "psychology".  The "rational man'/
> reasonable man " of classical
> economics and law is replaced
> with the "irrational/rational reasonable
> unreasonable person". But the
> error is not in attributing rationality, but in
> in reducing the social market to
> a collection of individual psyches,
> bouncing off of each other like
> Newtonian particles. It is an error of
> the old type of thinking the whole is the
> sum of its parts and particles.

right: the new behavioral economics (which isn't, strictly speaking,
behaviorist) is individualistic. But it doesn't just look at the
"typical" individual: some heterogeneity is allowed for in their view.
-- 
Jim Devine / "Segui il tuo corso, e lascia dir le genti." (Go your own
way and let people talk.) -- Karl, paraphrasing Dante.
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