From: Jim Devine 

Charles Brown:
> Yet, this new behaviorism is
> still, in Marx's term, a Robinsonade,
> based in the fictional typical individual,
> not in an analysis of _social_
> relations.  It is a reductionist
> explanation, reducing a social
> phenomenon to a "collection
> of individuals" with a type of
> "psychology".  The "rational man'/
> reasonable man " of classical
> economics and law is replaced
> with the "irrational/rational reasonable
> unreasonable person". But the
> error is not in attributing rationality, but in
> in reducing the social market to
> a collection of individual psyches,
> bouncing off of each other like
> Newtonian particles. It is an error of
> the old type of thinking the whole is the
> sum of its parts and particles.

right: the new behavioral economics (which isn't, strictly speaking,
behaviorist) is individualistic. But it doesn't just look at the
"typical" individual: some heterogeneity is allowed for in their view.

^^^
CB: I see what you mean. 
 There is a sort of range of 
types in this model, or a 
flexibility in "the individual".
 In the past, psychology has
 had
lots of personality typologies. 
The range is usually
rather small compared to the 
total population. Like ten types 
for 300 million or something.

 Of course, "the typical
 individual" is an oxymoron 
anyway, in the sense that 
"individual" is mean to 
convey some sense that 
every individual is unique. 



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