Can anyone comment on how reliable these numbers are? It seems
surprisingly small.

http://www.frbsf.org/publications/economics/letter/2011/el2011-25.html
-----------------------------snip
Chinese goods account for 2.7% of U.S. PCE, about one-quarter of the
11.5% foreign share. Chinese imported goods consist mainly of
furniture and household equipment; other durables; and clothing and
shoes. In the clothing and shoes category, 35.6% of U.S. consumer
purchases in 2010 was of items with the “Made in China” label.

Local content of “Made in China”

Obviously, if a pair of sneakers made in China costs $70 in the United
States, not all of that retail price goes to the Chinese manufacturer.
In fact, the bulk of the retail price pays for transportation of the
sneakers in the United States, rent for the store where they are sold,
profits for shareholders of the U.S. retailer, and the cost of
marketing the sneakers. These costs include the salaries, wages, and
benefits paid to the U.S. workers and managers who staff these
operations.

Table 1 shows that, of the 11.5% of U.S. consumer spending that goes
for goods and services produced abroad, 7.3% reflects the cost of
imports. The remaining 4.2% goes for U.S. transportation, wholesale,
and retail activities. Thus, 36% of the price U.S. consumers pay for
imported goods actually goes to U.S. companies and workers.

This U.S. fraction is much higher for imports from China. Whereas
goods labeled “Made in China” make up 2.7% of U.S. consumer spending,
only 1.2% actually reflects the cost of the imported goods. Thus, on
average, of every dollar spent on an item labeled “Made in China,” 55
cents go for services produced in the United States. In other words,
the U.S. content of “Made in China” is about 55%. The fact that the
U.S. content of Chinese goods is much higher than for imports as a
whole is mainly due to higher retail and wholesale margins on consumer
electronics and clothing than on most other goods and services.

Total import content of U.S. PCE

Not all goods and services imported into the United States are
directly sold to households. Many are used in the production of goods
and services in the United States. Hence, part of the 88.5% of
spending on goods and services labeled “Made in the USA” pays for
imported intermediate goods and services. To properly account for the
share of imports in U.S. consumer spending, it’s necessary to take
into account the contribution of these imported intermediate inputs.
We use input-output tables to compute the contribution of imports to
U.S. production of final goods and services. Combining the imported
share of U.S.-produced goods and services with imported goods and
services directly sold to consumers yields the total import content of
PCE.

Table 1 also shows total import content as a fraction of total PCE and
its subcategories. When total import content is considered, 13.9% of
U.S. consumer spending can be traced to the cost of imported goods and
services. This is substantially higher than the 7.3%, which includes
only final imported goods and services and leaves out imported
intermediates. Imported oil, which makes up a large part of the
production costs of the “gasoline, fuel oil, and other energy goods”
and “transportation” categories, is the main contributor to this 6.6
percentage point difference.

The total share of PCE that goes for goods and services imported from
China is 1.9%. This is 0.7 percentage point more than the share of
Chinese-produced final goods and services in PCE. This difference is
mainly due to the use of intermediate goods imported from China in the
U.S. production of services.
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