Di Indonesia masih pake kartu gaple.... jadi aman2 aja tuh....
;-)
yudha
PS: Kalo ada yang mau hasil dari study di bawah ttg Indonesia, bisa japri saya...
July 27, 2000
Asian E-Commerce Survey Finds
Geography, Sites Drive Purchases
By GREN MANUEL
Staff Reporter of THE WALL STREET JOURNAL
HONG KONG -- In Hong Kong they buy furniture and food on the Internet, in Korea they
buy computers and in Japan they buy perfume and toiletries. A 27-country survey of
online shopping by market-research giant Taylor Nelson Sofres PLC shows that sharp
national differences have emerged across Asia, and shoppers
aren't simply following the patterns set in the U.S.
The survey, which included 11 Asian economies, found distinct differences in other
aspects of consumer behavior as well: 36% of Net users in Hong Kong had, in the month
prior to the survey, followed mixed online/offline strategies, surfing for information
and then making an offline purchase. In India just 3% of
Net users reported they had done this.
Wander Meijer, managing director of Taylor Nelson Sofres Hong Kong Ltd., one of the
firm's offices releasing the survey, said the differences in goods purchases were
driven by geography and the success of individual, country-based Net operators.
"Cultural issues are usually overstated. It's more a matter of
economics," he said.
At first sight, the idea of selling furniture online in Hong Kong, famed for its
crowded, tiny flats, seems unlikely. The classic first-generation e-commerce items
such as air tickets and music CDs seem more likely to be big sellers, being compact,
easy to deliver and tuned to the youngsters who are seen as early
adopters of Internet shopping. But Mr. Meijer says aggressive promotion by adMart, a
delivery-based retailer that offers computer desks, stools and other items at
knockdown prices, had overridden demographics and theory.
"It's also to do with the fact that it's a dense city. You can afford to deliver
low-price items to people's houses," he said.
Other Asian economies underline the message that markets aren't simply following
American trends. In Japan, 12% of Net users had bought cosmetics or toiletries online
in the past month, three times the level of the U.S. But, sales of personal-computer
software were about half of U.S. levels.
Mr. Meijer said consumers who surfed and then bought offline represented a major, and
largely untapped, market. Further evidence of opportunity, he said, came from many
Asian surfers who had tried to buy online and failed, perhaps because local e-commerce
operators weren't fully developed. In South Korea this
represented some 32% of Internet users. If these users could be converted to buyers it
would increase the number of online buyers by 200%. Taiwan, Thailand and Indonesia
also had many would-be online shoppers who failed to complete a transaction.
The company stresses that because online shoppers remain a relatively small proportion
of the general population, figures should be regarded only as indications. With
roughly 1,000 households sampled in each market, many markets yielded too few shoppers
to get accurate data on buying preferences. The global
average was for 10% of households to have made a purchase in the past month
