Yes, Do not emphasize on one or few keywords. Malleable is better than plastic (can be off putting for any environment conscious)
Adopt the Pharo motto: "Pharo shall be one of the best enterprise platform in 3 years." Implicit and obvious is the message: It is the special, perfect platform for user to succeed / win 6 month roadmaps then align with this goal . Highlight end of cycle, the special and complete framework, features, that is making it a winnable proposition for the end user. If the end user wins, no matter what we say or do , it will hit big time. If the end users in larger numbers do not, no matter what we say or do it will remain an isolated island. Apple is an aggressive example. Microsoft with windows, VB or even c# or visual studio is an example of hitting the bottom rung of users with all tooling to make them win, irrespective of the intellectual argument for or against lot of what it does. Sudhakar krishnamachari Extn 91-40403012 Cell 9902104814 On Feb 21, 2012, at 1:16 AM, Igor Stasenko <[email protected]> wrote: > 2c. > > just for the record: i can't choose. both words fit fine. > except that "malleable" is quite often applied to software. so if the > idea to emphasize uniqueness of pharo, > then i think better to use other word. > Anyways, don't put all bets on one horse. IMO no matter what key word > will be, if message contents is good :) > > On 20 February 2012 20:01, Helene Bilbo > <[email protected]> wrote: >> >> Stéphane Ducasse wrote >>> >>> On Feb 20, 2012, at 2:26 AM, Ben Coman wrote: >>> >>>>> Pharo a plastic language to build evolvable and debuggable applications. >>> >>>>> Plastic = "(in science and technology) of or relating to the permanent >>>>> deformation of a solid without fracture by the temporary application of >>>>> force." >>> >>>> "General term for a fake, or in reference to a shallow person." >>>> http://onlineslangdictionary.com/meaning-definition-of/plastic >>> >>> >>> Yes I looked at that and I was not happy with it. >>> >>> resilience may be better >>> >> >> Even the connotation of plastic surgery is perfect: don't like the nose of >> your program? change it! "Plastic" is disputable. That's exactly what you >> want to be :) >> Resilience on the other hand sounds a lot like "coping" and "hardiness". >> Very gray and motivated from the negative. >> >> -- >> View this message in context: >> http://forum.world.st/Why-do-we-use-Pharo-a-k-a-rethinking-Pharo-marketing-tp4401788p4404810.html >> Sent from the Pharo Smalltalk mailing list archive at Nabble.com. >> > > > > -- > Best regards, > Igor Stasenko. >
