'Twas brillig, and Andrew Ballard at 20/08/10 15:04 did gyre and gimble:
> On Fri, Aug 20, 2010 at 9:31 AM, Colin Guthrie <gm...@colin.guthr.ie> wrote:
>> Speaking of SEO, that was one of our concerns about randomising listings
>> too. What impact do you think such randomised listings will have on SEO?
>> Obviously if a term is matched for a listing page that contains a thing
>> and when the user visits that page, the thing itself is not on in the
>> listing, then the user will be disappointed, but will this actually
>> result in SEO penalties?
>> Col
> I'm not sure it would penalize you in the algorithms. I was thinking
> more of the number of times I have followed a promising-looking link
> and found that the site where I was directed was a page of and index
> of article headings or post subjects showing results 1000-1500 out of
> 10000+, and the item I was hoping to see is no longer on that page. Is
> it on the next page? No. Next page? No. Oh, forget it - back go
> [search engine].
> In that case, even if the site's page rank doesn't decrease, the
> search results are out-of-sync and thus inaccurate. The site can
> definitely take a hit with regard to end-user perception and can cause
> annoyed users to leave and/or ignore your site, which are more
> important issues than a number from some search engine's algorithm.
> After all, it doesn't matter how many people Google, Bing, Yahoo or
> some other search engine sends your way if those users end up
> frustrated by the experience and don't actually use the site once they
> get there.

Yeah, these are also my concerns with the approach and we've been
careful to point them out to our client. If they know the potential
risks and they still want to go ahead then we've just got to live with
it, even if we don't agree that it's the right solution. The customer is
always right after all!

Cheers for the comments :)



Colin Guthrie

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