Remember that the content is no longer the focus of data collection. The
video made a point of hammering that home, repeatedly. It's something I
already knew, but it's a very difficult thing to articulate.

The data collection we should be concerned about is at a level LOWER than
what we can see. This essentially means that it exists beneath the service
level. Mail, Storage, these are services, and are no longer where
collection efforts are focused. The algorithms are working at a platform
level, monitoring behavior patterns that we implement autonomously. Google
doesn't want your waking thoughts, they want your subconscious habit and
muscle memory.

The goal is to move someone into a position where they buy products based
on a predetermined path. The consumer truly believes that they made the
decision, while in reality the decisions are placed in a line, and we
consume each step one by one without realizing. Making a purchase has now
become a habit, a biological reflex.

They've long ago stopped caring about the content of your emails, and I
thought the video in the start of this thread did a good job of reiterating
that, even if I already knew.


On Wed, Jan 8, 2020 at 6:15 PM Mike C. <[email protected]> wrote:

> >
> > As others have noted before me, 80% of your correspondents are on
> > Google, so whatever you do with your own email, they pretty much get it
> > anyway.
> >
>
> Although I'd say 80% is a high number, your point is well taken. But
> whatever the % of my comms are on Google, it will certainly be
> significantly less if every email I send & receive isn't via Google.
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