On Wed, 8 Jan 2020, Ben Koenig wrote:
The goal is to move someone into a position where they buy products based on a predetermined path. The consumer truly believes that they made the decision, while in reality the decisions are placed in a line, and we consume each step one by one without realizing. Making a purchase has now become a habit, a biological reflex.
Perhaps the most visible example of this is Amazon's displaying what you've purchased in the past along with supposed 'what others who bought X also bought.' It reminds me of the impulse buy racks of schlock and dreck at market checkout counters. I'm surprised to not see the National Enquirer on Amazon after a purchase. Rich _______________________________________________ PLUG mailing list [email protected] http://lists.pdxlinux.org/mailman/listinfo/plug
