Dear Abby... er, PLUG, I'm pretty funny about business ideas. I try to think of cool new businesses all day long. It's something I enjoy doing (I get it from my dad - ever the entrepreneur). I can't take a shower or a walk without "working" on one of them. While it's yet to make me rich, I do enjoy using the spare brain cycles.
When all you have is a great idea, where do you go with it? Do you share it and risk others taking it? Should you care, or is that being silly? Usually, I don't take the ideas too seriously and I share them with others with the hope they may do something with it. Anyway, I came up with an idea this week that really stands out in my mind. It's an advertising business that's 90% technology (Open Source) and 10% whatever else. An advertiser wouldn't come up with it on his own, but a technologist might. It is very, very targeted and I'm betting has a *very* high "click-through" rate. I believe it would be *extremely* easy to sell. I'm certain it's not currently being done by anyone else. You can see why I would be excited. The problems are... 1) Only a med-big company could pull-it-off. 2) A partnership with someone like Google would be needed. 3) It needs to be rolled-out in large cities all at once. 4) Significant upfront hardware cost. Where does that leave the guy who doesn't even have time to shovel his walkway but has a killer idea? What would you do? Sincerely, Underfunded in S.F. /* PLUG: http://plug.org, #utah on irc.freenode.net Unsubscribe: http://plug.org/mailman/options/plug Don't fear the penguin. */
