Another reason: Individuals within the production company are able to purchase the equipment, at greatly reduced prices, when filming is complete. Most Production Designers/Prop Masters/Set Dressers know this, so they pick Apple products.

BTW... the spot was for Starbucks iced coffee in a bottle.


May be its just that creative people use apple :)

On 5/29/03 9:51 AM, "PowerBooks" <[EMAIL PROTECTED]> typed:

From: [EMAIL PROTECTED]
Subject: Re: 15" PowerBook G4 spotted in strange commercial
Message-ID: <[EMAIL PROTECTED]>

In a message dated 5/29/2003 9:25:26 AM Eastern Standard Time,
[EMAIL PROTECTED] writes:

Is it me, or am I seeing an ever increasing number of Macs (desktops and
PowerBooks) in television programs, commercials and movies?
I mean, even
more than was usual, in years past?

Well, I think it is clear that Apple has always made a concentrated effort to
virtually "corner the market" in product placement in TV and movies... I can
count on one hand the times I have seen another computer maker's logo on some
computer on TV or the movies... in fact, I remember more examples of when NO
logo could be seen at all(!) as opposed to someone other than Apple.


I thank it's just that Apple has the most recognizible name in computers. And
often, when the TV/movie wants to simply get across that "X is using a home
computer" then Apple's logo, the most recognized in the industry, gets the
message across quickly.


For example: there are dozens of soft drinks besides Coca-Cola; even several
other colas... but sometimes, I see someone on TV or on the silver screen
drinking some non-descript soft drink that has the COLORS and the LOGO of
Coke, but is just labled "Cola" or "Soft Drink." (and I look for that stuff!)


It gives the viewer the impression that the character is drinking SOMETHING...
but U know it is a SOFT DRINK as opposed to Tea...


Craig W.



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