[PRODIG] Proofing

[philip sheppard]

Hello everyone. My name is Philip Sheppard. I am a recent graduate now working for an ad agency in the north. My job is to research the market for our Repro department and I wanted some views on our ideas...

We have an excellent Repro department with the best resources and highly experienced workers. It is, however, underused and we are looking for ways to utilise this. One idea is to offer a fast proofing service to digital photographers. Through our experience photographers find that the end product is often different from what they expected, because the image in a digital camera is just an idea of what will appear. Different colours/tones then appear on the final photo. This can cause problems with the customers and the photographer then has to reshoot days or weeks later.

Our service hopes to eradicate this. Local photographers can email the images to us, then we can can get the proofs back ASAP.

Would this service be useful to professional photographers such as yourselves? Please can you give me your general opinions, then I might send some more specific questions at a later date.

Best wishes,
Philip


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