2) The next question is to do with costs to the client. They know what to expect with conventional photography but in my limited experience they do not know what to expect when it comes to digital, only that it should be cheaper!
So how does one charge for shooting digitally? So that one can recoup this investment on top of all the other associated costs of running a studio.
Dear Jonathan
Welcome to Prodig! Bob has already provided some excellent information and food for thought, from his standpoint of running a high end digital capture studio. There is however one item missing from the budget which has potentially IMHO the highest price tag of all, and one that's the most uncertain of all as well!
That item is time, time and more time. The time to learn about the whole business of digital imaging. I take it from your posting that you are not supplying digital files at the moment. If this is the case, do you want full control of your images right through to CMYK conversion and even beyond? If so this will take an awful lot of learning and in the course of which you will be loosing valuable chargeable shooting time.
IMO moving to digital imaging it is not unlike learning a completely new business all over again, with many unknown pitfalls to trip you up. And all along will be the constant spending on additional items such as faster drives, bigger drives, more memory, replacement monitors, calibration devices, software upgrades...it never stops....
I will leave it to others to put more meat on the bone, but saving your clients money will not be something you will be considering if you are to stay in business!
Enjoy the ride!
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