on 28/3/04 1:34 pm, John Begg at mail(at)johnbegg.com wrote:

> At the end of the shoot, he admitted that he had never realised how much
> effort when into each shot, and coupled with the investment in equipment,
> told me that I was extremely good value.
John
I find that it's usually a problem when dealing with non-agency clients,
although in this age of film to digital transition I occasionally find
myself having to justify my fees to account execs who don't understand.
I sometimes resort a simple analogy to illustrate what good value I am:
Pointing to the kit I merely say that if they were to walk into Calumet or
Flash Centre or whatever, it would cost them more to simply hire the kit I
offer per day than the fee I charge to shoot it. Effectively I'm shooting
their job free.
There's usually very little they can say.
If you're feeling mischievous, ask them if they've had to hired a plumber
recently, and what did he charge ;-)
God help us all if plumbers figure a way to go digital.
-----------------------------------
Paul Hartley           Hartley Studios. London. England
Paul(at)hartleystudios.com    http://www.hartleystudios.com
+44 (0)20 7482 3768


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