If I was a superstar advertising photographer I might try and get away with it, but if you're charging $75 for a CD, you are actually saying that your fee is $75 more than you are stating. How can digital images be supplied to clients other than by burning a CD or DVD? Feel free to disagree with me!
Big snip
Dear Richard
I am rather surprised that this thread has not generated more interest! Perhaps everyone is far too coy to want to contribute or too busy earning those big fees<G>
As far as I am concerned this really is not about how much we should charge for xyz. Charging is a very personal matter dependent on so many factors, the main one being the skill element and how we value ourselves. Surely its about educating clients to the fact that there is far more to producing professional quality images than clicking the button and poking files on a CD.
This attitude seems to have been generated by big companies in their drive to sell ever more digital cameras, monitors and associated computer hardware and software all of which have a very limited life.....quite unlike what happened in the past with the purchase of a film camera. Lets face it folk, digital with its built in obsolescence has provide a tremendous revenue stream for these companies from the general public, and things are not going to get any easier for us. Everyone is easily seduced by the expectation its easy and that anything involving a computer is easily learnt and done, and they are so cheap these days too!
We have always had to educate our clients, show them what we can offer and why we are worth it....nothing has changed, just our tools and the public perception. Now how much did that Picasso go for the other day? 104 million USD I seem to remember....how much did the paint and the canvas cost?
Cheers
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