I've supplied a client with digital files 9.67M in size for editorial PR
use in magazines etc. The client wants to use the pics for A3 size
posters. I understand there is a formula that exists that takes into
consideration size of print, dpi etc that you can use to get the file
size you need. Is this correct and does anyone know what that formula is
and how it works?

Dear Bob,

>From 9 mb files um, What camera was it shot on ????.

If the jpegs were saved at level 12 maximum quality then there should be
no disernable quality loss, if they were going to a1 then yes go back to
raw.

You could just upsize them using bicubic smoother in say 15% steps 4
times and that will get you a 30mb. However I rekon at a3, you arn't
going to see the difference. I think it woul dbe important in this
instance to resize the image in photoshop keeping the files the same,
then save as tiff for the repro guys. I find sometimes, that leaving the
small fle sizes the rips do a bad job, where as if you resize in p shop
even though its seeing pixel dimensions it seems to do a better job. May
be talking rubbish of course. Don't know the technical ins and outs on
rips and how they see files.

It would be good to know what the original was shot on.

cheers

Ian Reynolds




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