I just had an $ 800 plus digital portrait order go out of the studio last
week, it was digital from start to finish with my pro lab printing the final
portraits that I corrected, cropped, etc in PS-CS. My lab cost for proofing
and printing an order like this one in the past using film would have been
in the hundreds of dollars. When using film, I always had corrected
proofing, retouching and then art work done on custom enlarger prints. The
lab cost on this order was under $30. True, I did most all of the work, but
I also made most of the profit.

The argument years ago was to stop doing "darkroom" work and let a lab do
all of the post work and that was fine when I had a lot of work, but that is
no longer the case so I have to make money on both ends.

The good news,  digital is here...........the really bad news is that
digital is here!!

Everyone is now a photographer with their four to four zillion mp cameras.
Corporate thinking now is why hire a pro, my assistant has a good digital
camera and she/he can do the job. It may not be up to "pro" standards, but
it will be "good enough."

Best,

John

> >I know loads of you will disagree, but you haven't seen the trannies,
true,
> >I haven't seen the dig version, but I will be one of the last people
> >shooting on film I reckon, I still don't think digital matches up.
>
> Shooting digitally to match or surpass what you are at present producing
> would indeed be a very different way of working. It's a steep and
> continuing learning and spending curve if you are not already involved
> in any of the digital imaging processes at present.   Nothing wrong in
> that of course......just reminding anyone here who needs it!
>
> Cheers
>
> Richard


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