In message Sat, 25 Sep 2004, Lodge, Phillips writes
snip

"Just add talent and 20 years' of practice," I am tempted to add.

I think we are all safe really.

Dear All

I believe the greatest danger facing photographers is the lack of appreciation of what professional imaging should be in terms of quality and creativity, and what it can do for the client. When the general public is being bombarded with ever increasing amounts of hype that this or that digital camera/printer will make them a pro, eventually they start to believe it.

Take the above and tie it in with the ever decreasing number of knowledgeable "commercial" buyers of our services and you have a recipe for the steady decline in expectations and thus demand for quality work.

It's down to every one of us to always present a professional image in the way we carry out our business, and to seize every opportunity to demonstrate to our clients, and those we meet that there is still a place for professional imaging. Digital has only changed the way we work, it does not of course remove the need for talent, continual learning, dedication and at times bloody hard work.

Cheers

Richard
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