"No, really, honey, this time will be different."

Brand loyalty (and it's obverse, rejection) is a really interesting thing,
and tends to be generational. We've all heard "I'll never buy another...
Buick, Dell, HP, etc. ... again!" And that tends to be true. Once burned,
twice shy.

The other key thing is that generational idea: MS killed Fox in the last
generation. The new generation has been DotNet (or not!) since 2002 or so.
And all the folks or nearly all of them that we knew at MS are long gone,
retired or working elsewhere.

So, they may have turned over a new leaf (no pun intended). But they're not
selling to me. The up-and-coming 25-year-olds will have to make their own
call. Perhaps MS isn't evil, Apple's irrelevant post-Jobs, or Android's the
new hotness.

For me, I think Comcast and AT&T are the new Microsoft, which, after all,
was the new AT&T. Plus ca change...

On Tue, May 13, 2014 at 4:33 PM, Ed Leafe <[email protected]> wrote:

> On May 13, 2014, at 3:09 PM, [email protected]:
>
> > Alright Ed, Ted, Whil, Alan, Dave, Stephen, Greg Gum, Chad Bourque, et
> al.  Time to come back to Microsoft. They're listening now.
>
> Your wife/husbands cheats on you repeatedly, so you finally leave them. 15
> years later they come back to you and say "I've stopped cheating!".
>
> Yeah, open arms.  ;-)
>
>
> -- Ed Leafe



-- 
Ted Roche
Ted Roche & Associates, LLC
http://www.tedroche.com


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