Ed,

>>Really pathetic, if you ask me. If Vista offered anything compelling people 
>>would be flocking to
it, rather than having to be bribed with a free laptop in order to try it out.<<

First I will say I have never accepted a dime for ads on my Web site, never 
blogged after being
"bribed", and have not made up my mind if this is something right or wrong. I 
do know disclosure is
an absolute requirement if it is in play. I have not even loaded Vista yet on a 
Virtual or real PC.
No one sent me a free laptop for Christmas, I bought my own, Vista capable - 
running XP Pro.

There are two other points of view on this topic:
1) Paid endorsements are not uncommon in marketing. Just watch your TV for more 
than 5 minutes, open
any newspaper, heck - even open you yellow pages book if you still have one 
around. Even someone
like Dan Marino is endorsing some weight loss program these days. All are 
getting something to push
a product into your face.

2) Most technical reviews you read in any tech magazine were done with products 
provided by the
vendor. Most reviews you read are positive (especially software reviews). Most 
reviews are
accompanied with advertisements from the vendor in the issue their products are 
reviewed. The author
is getting free software or hardware, typically paid to write the review, and 
the vendor is getting
exposure.

Other things to consider after I read the two links in this thread:
1) Microsoft did not declare a review had to be written, did not even ask the 
potential reviewer to
say something nice, and did not declare they even had to accept the "bribe".

2) Microsoft takes a risk as do any company doing any marketing. To paraphrase 
something Whil put so
eloquently once (or maybe twice): when it comes to marketing, nothing works. 
But we all try to do
things hoping something does. Microsoft is trying out the "new media" as are a 
lot of companies.
Blogging has an impact, but how much is not really known by a lot of larger 
companies. I applaud
them for trying something like this. It is a bold move.


I look forward to you helping me make up my mind if this is really wrong, or 
just another way
companies can market. Or is this another opinion you are forming because you 
really dislike
Microsoft and by default it is evil?

My mind is open.

Rick
White Light Computing, Inc.

www.whitelightcomputing.com
www.rickschummer.com
586.254.2530 - office
586.254.2539 - fax
  



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