On Jan 12, 2007, at 4:10 AM, Adam Buckland wrote:
> Ed, do you think that Beckham and his fame and media exposure help US
> football's growth?
It will help, but it won't be *the* thing. As Stephen mentioned, if
the networks can't sell commercial time, they aren't interested. One
network (ESPN) has regularly-scheduled MLS games every Saturday, and
they use picture-in-picture techniques to show a commercial while the
game is going on. Due to the nature of the game, though, unless
there's an injury stoppage, they can't find a point where there is 30
seconds of inaction, and you end up missing something good.
I think that the MLS folks were hoping that Freddy Adu would develop
into a superstar along the lines of Michael Jordan, but he's turned
out to be just another smallish forward with a wicked left foot and a
tendency to dive.
But at least I hear that there is a new movie in the works as a
result: "Spend it like Beckham". ;-)
-- Ed Leafe
-- http://leafe.com
-- http://dabodev.com
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