Well, Dennis, as Karen indicates, it's not quite that simple.

Let's say that I have $100,000 in sales with the COGS exactly $50,000.  Then
let's say that you have $200,000 in sales at a COGS of $150,000.  We each
brought in $50,000 in gross margin, but my $50,000 cost the firm less than
your $50,000.  So, in one sense, our respective efforts are of equal value
to the firm, but in another sense, there's a 3-fold difference.  I think
Karen's trying to help her client come up with a way to assess this "gap"
between dollars and sense, IYPPTP.

Karen, if that's right, I'll break out a couple of my management texts, and
see if I can find a good approach.

Later,
Steve in Memphis

----- Original Message -----
From: "Dennis McGrath" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Thursday, November 07, 2002 8:52 AM
Subject: Re: Statistics experts needed


> Karen,
>
> Seems to me that profit margin is the profit dollars, not the
> percentage.
>
> If that is the case, your job is easy.
>
> --Dennis McGrath
>
> --- tellef <[EMAIL PROTECTED]> wrote:
> >
> > I guess I was sleeping when they taught this...  I want to
> > know if there is an established business statistics theory
> > for what I want to do.  A client has a simple salesperson's
> > profitability report, and he wants it sorted from highest
> > profit margin to lowest.  We have an RBase report to do this,
> > and the report looks like this:
> >
> >               #Sales   Sales$   Avg$      Profit%
> >    Salesman1      1      150     150         30%
> >    Salesman2     50    10000     200         25
> >    Salesman3     40    15000     375         20
> >
> > Obviously sorting by Profit% is misleading.  Salesman1 isn't
> > exactly their 'best' salesman!  Salesman2 had the highest
> > number of sales and the highest profit% (after the loafer #1).
> > But Salesman3 had highest total sales$ and average$!
> >
> > Is there a way to WEIGHT the profit%?  And what's the best
> > indicator of the 'best' salesman?  Is it the Total Sales$,
> > the Average$, the number of items sold?  I guess if there's
> > a formula to weight the profit% then I could ask my client
> > what other parameter is the most important to them.
> >
> >
> >
> > Karen
> >
> >
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