>Let's say that I have $100,000 in sales with the COGS exactly $50,000. 
Then
>let's say that you have $200,000 in sales at a COGS of $150,000.  We each
>brought in $50,000 in gross margin, but my $50,000 cost the firm less than
>your $50,000. 

You hit it on the head, Steve.  You're right.  You both brought in
$50,000 in profit but the profit percentage is higher in your case; you
sold at a 50% average profit, whereas Dennis sold at a 25% profit.  So it
seems that the profit dollars should be somehow weighted against the
total sales dollars, do you think?

Is this more 'important' than the fact that Dennis actually brought in
more sales revenue?  I don't know if this matters but I mentioned in my
email of a few seconds ago that we are NOT comparing like inventory; a
person can sell a $100 item or a $5000 item.


Karen




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