...pick up the phone, order a Legolas in size 62, color xyz, and it’d be ready 
in maybe 9 months. I’d get a cool bike, and Riv would make a profit. They could 
use that profit to run their business. 

What is not realistic about that scenario?

Ford sells really cool Shelby Mustangs that cost out the wazoo. At the same 
time, they sell a gazillion F-150s with white paint, vinyl seats, and little 
base model steel wheels. They make a profit on both. They have customers for 
both, so they make both. 

Tom

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