I've wondered about this for a while, and it's been percolating around
my brain for a couple of days in earnest. Why do you think Rivendell
changes model names and house brands the way they do?

The "Quickbeam" is now the "SimpleOne," but it appears to be the same
design.
The Bombadil changed from a double top tube to a diaga-tube and kept
its name.
The Romulus' two tallest sizes were a whole 'nother model, the
Redwood.
Bagginses out, Sackvilles in.

On the other hand, the Atlantis has been in production for a decade,
unchanged even in color (as far as I know).

Do you think it's just for fun? Is there's a magic notebook of awesome
bike names that Grant is working through? Is it a way to differentiate
price points on similar bikes?

Hoping I'm not the only one who wonders these things,
 Philip

 Philip Williamson
www.biketinker.com


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