It's a way to avoid the wrath of Peter Jackson's attorneys.

Barristers of the Shire are no joke!


On Mon, Nov 8, 2010 at 11:16 PM, Philip Williamson <
[email protected]> wrote:

> I've wondered about this for a while, and it's been percolating around
> my brain for a couple of days in earnest. Why do you think Rivendell
> changes model names and house brands the way they do?
>
> The "Quickbeam" is now the "SimpleOne," but it appears to be the same
> design.
> The Bombadil changed from a double top tube to a diaga-tube and kept
> its name.
> The Romulus' two tallest sizes were a whole 'nother model, the
> Redwood.
> Bagginses out, Sackvilles in.
>
> On the other hand, the Atlantis has been in production for a decade,
> unchanged even in color (as far as I know).
>
> Do you think it's just for fun? Is there's a magic notebook of awesome
> bike names that Grant is working through? Is it a way to differentiate
> price points on similar bikes?
>
> Hoping I'm not the only one who wonders these things,
>  Philip
>
>  Philip Williamson
> www.biketinker.com
>
>
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-- 
Cheers,
David
Redlands, CA

*...in terms of recreational cycling there are many riders who would
probably benefit more from
improving their taste than from improving their performance.* - RTMS

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