I think you're close Peter. Soma's Stanyan comes in around the $700 mark 
and they're using Tange. Velo-Orange also has a lugged frame retailing 
around $700, although they've been on sale forever. The recent post 
mentions tubing that's not as nice as other bikes so I imagine there's some 
wiggle room to get the price down. I'm not familiar with the intricacies of 
all the different types of tubing, but I imagine that they'll go for 
something a bit lower than the 4130 stuff. 

Budget wheels cost a couple hundred; Kalloy makes economic parts; faux 
leather saddle; Microshift drivetrain parts; and who knows.....maybe they 
get some of the tires/handlebars/incidentals from Soma. I think they can 
definitely pull this off. The SimpleOnes didn't have any super exciting 
parts, however they all managed to work together in a grouppo that made the 
bike affordable. I really think they can do it, and I imagine it'll be much 
better than the racy stuff coming out of Trek, Cannondale, and Specialized.

On Tuesday, July 3, 2012 10:02:46 PM UTC-7, pb wrote:
>
>
>
> On Jul 3, 3:35 pm, Peter Morgano <uscpeter11...@gmail.com> wrote: 
> > Intriguing, a build kit for a Riv is $1,200 so not sure how it would be 
> > possible to do a whole bike for $1,400 made out of lugged steel unless 
> the 
> > are having 1k frames made in China or something like that. 
>
> Lessee... 
>
> Riv and Soma have a relationship.  Soma makes pretty nice lugged 
> frames, with a retail price point of $730.  The Soma frames are  made 
> in Taiwan.  The Riv frame is going to be made in Taiwan. 
>
> Hmmmnn.... a Prestige-framed Riv?  And the Soma frames even require 
> 57mm brakes. 
>
> My only question is why would it take a year to produce? 
>
> ~pb

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