On Oct 19, 2012, at 12:24 PM, Jim Thill - Hiawatha Cyclery wrote:

> Even some of the most racer-ish cyclists will proudly boast that their 
> lightweight tires/rims/whatever are "bomb-proof" (I cringe to type that), 
> until they get a flat, which sends them in search of yet another lightweight, 
> fast, flat-proof tire.


This has been part of the high-performance marketing strategy for years.  Sell 
an expensive unsuitable product (imagine 230 lbs me on a 15 lb wunderbike with 
all the latest unobtanium bling) and, when it fails, lure them to buy a more 
expensive and no more suitable replacement product.  Lather, rinse, repeat.

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