It's clearly a soma bike, designed by riv/grant—so soma decides the branding, 
etc. 

"This is a bike we were commissioned to design for Soma Fabrications of San 
Francisco, for distribution to its many dealers.  We’re friends with the SOMA 
people, and they wanted a Rivendell-designed bike. As part of the agreement, we 
were (not surprisingly) allowed to sell them, too."

This deal benefits riv, soma, and the buyer. Soma has a bike they can market as 
"designed by riv/grant," yet control production and sell though their dealer 
network. Riv/grant get to expand their influence/message/market by making a 
riv-like bike available to folks who might not otherwise know about riv or now 
consider buying one because it's cheaper. Could lead to new customers in parts, 
upgrades to riv bikes, etc. The buyer can get a "less pretty" (somewhat 
subjective, I suppose), riv-approved, riv clone at a cheaper price. And unlike 
a riv, one find discounted deals on new frames/bikes on the web. Win, win, win.

As for the head badge, I doubt anyone would care if you swap it to riv but riv 
wouldn't do it as it's not part of the original agreement. 

Perry

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