It's sad, but what I'm about to describe is happening everywhere from consumer goods to software.

Quality goods are being priced out of the market. There will always be a niche consumer group who will fork out extra $$ for quality (one of the main reason Apple's market share isn't huge in the desktop arena). It seems that 70% - 90% of the population are happy with a cheap product that works most of the time, rather than a quality product that does a much better job in half the time.

You really have to pitch your SW into one of these markets. If you feel you are capable of producing a premium quality product, charge a premium price for it. And in my opinion a premium quality product shouldn't require ANY (well, much) support. It should be that well documented, or preferably so damn intuitive to use that you should never have to hear from a customer after the point of sale.

My advice to Keith, spend the extra time to make your software worth $60 USD if you're aiming for mac users. If you're not, make a product that works and sell it for the same price (with an introductory special - your product is unprovenagainst the competitor's).

- Tom

On 16/02/2006, at 3:23 PM, Keith Hutchison wrote:

Sometimes I see software being sold for $2, $5,
$7 dollars and I shake my head in disbelief.
If the person who wrote this software only thinks
it's worth $7 I'll often think it is junk and
consider writing it myself and have the source
code.  How could you offer support on a $7
product.


One of my ideas for an app has worthy competition in the $20-$30USD range,
so  It also depends on the market you are entering.

--
Keith Hutchison
http://balance-infosystems.com http://realopen.org
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