On 2/16/06, Lynn Fredricks <[EMAIL PROTECTED]> wrote:
>
> I have paid for expensive, crappy programs too. But much of the computer
> industry that legitimizes a program (unless its an advocate for the cheap
> but useful) or sells software will be disposed to overlooking it for what
> appears to be a more expensive and better supported product.

Isn't it obvious then that the price has to be decide with respect to
the targeted byers?

If you sell an optional tool that makes the computer a little easier
to use, then the customers will mainly be individual home users.
And there you can't ask for $50 - most people will then rather not
buy it, while something before $15 is easy for them to spend.

OTOH, if you have a product that's bought mainly in businesses,
then you must make it much higher priced.

And if it's a home user product that offers a solution where none
exists yet, then you _may_ price it highl.y

I think there's nothing wrong with $1x programs. Many of those
APE modules for the Mac are of this category and I'd not have
bought any of them if they'd be over $20 per piece. Sure, you can
start explaining to me why I'd still get a good deal out of it even
when paying $40 for one of these, but I just won't do it. And you
can't argue with your potential customers one by one why they
should pay that "high" price.

Thomas
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