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Title: Top Ten Basics on Internet Article Writing to Promote your Book
Author: Judy Cullins
Copyright 2004. All Rights Reserved.
Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small
business people who want to make a difference in people's lives, build their
credibility and clients, and make a consistent life-long income. Author of 10
eBooks including "Write your eBook Fast," "How to Market your Business on the
Internet," and "Create your Web Site With Marketing Pizzazz," she offers free
help through her 2 monthly ezines, The Book Coach Says...and Business Tip of
the Month at http://www.bookcoaching.com/opt-in.shtml and over 160 free
articles. Email her at mailto:[EMAIL PROTECTED]
Article URL: www.bookcoaching.com/freearticles/article-.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email: [EMAIL PROTECTED]
Category: Online Promotion / Writing / Promotion
Description: Whether you have already written articles and published them or
not, you may want to check out the difference between writing for online
ezines and web sites and writing for print media. Follow these ten steps to
an article top Web sites and ezines will clamor for with a link back to where
your book is sold.
Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet
promotion, book coaching, San Diego, eBook, online marketing, free articles,
increase online sales, web site marketing, build web traffic, marketing
services, write ezine, increase targeted web traffic, web site headlines,
features for client, features, marketing tips, eBook marketing, submit ezine,
Web promotion, ecommerce, epublishing, viral marketing
Judy Cullins, M.A.
P.S. To receive a complete list of over 160 free articles with autoresponder
addresses go to www.bookcoaching.com/freearticles.shtml.
Top Ten Basics on Internet Article Writing to Promote your Book
Judy Cullins Â2005 All Rights Reserved.
Whether you have already written articles and published them or not, you may
want to check out the difference between writing for online ezines and web
sites and writing for print media. While some writing concepts work for both,
online writing needs a shorter, more focused approach.
Follow these ten steps to write an article top Web sites and ezines will
clamor for with a link back to where your book is sold.
1. Choose a topic that relates to your book. Make sure this article has
useful, needed, and original information. One site, which markets to
speakers, published an article "What Makes One Book Outsell Another" that
relates to the eBook âWrite your eBook or Other Short Book Fast.â
2. Know your article's thesis. The thesis is your point of view--what your
article will prove. It is the major answer for your audience's major challenge
your book will solve. In the introduction above, the thesis is stated in the
last line, "Follow these ways to write an article top Web sites and ezines will
clamor for with a link back to where your book is sold."
Authorâs Tip: Remember to write on only one topic for each article. Save the
other related ideas for another article.
3. Know your preferred audience. Just as your book has a target audience, so
should your article. "Sell More Books with a Powerful Back Cover," and
"Titles Sell Booksâ articles are aimed at professionals, authors, and small
people who want to write and sell books fast. You may want to include your
audience in the title.
4. Write a sparkling title and opening. Like a headline in a press release,
on your Web site, or on your book's back cover, your title and your first
sentence should grab your readers by the collar, so they will keep reading.
Include a benefit in your title and keep it fairly short.
Your first paragraph opening can use a shocking fact, a question or two of
where your audience is now, a benefit, or a compelling story right out of your
book. Make the opening a short paragraph, even a single line. Readers want
concise, digestible information, especially on the Internet.
Authorâs Tip: Readers want concise, digestible information, especially on the
5. Illustrate a need or benefits. Whatever your articleâs topic, show your
readers why they need your information. If you have written a book on
listening for couples, in your short article, discuss how much is at stake for
listening, such as divorce.
6. Give a brief background of the problem or situation you will solve. One
book-coaching client wrote a book, The Cure for Multiple Sclerosis. In it she
shares that over 2 million people worldwide with Multiple Sclerosis are
diagnosed incurable, that doctors are pressured to use pharmaceuticals, and
health industry is not about getting people well, but about making money. One
of her articleâs openings included this background.
7. Share the problems that result. In The Cure for Multiple Sclerosis, the
problem is that most people rely on western medicine, which does not have the
answers. Big money is not spent on alternative or complementary ways to prevent
and cure chronic diseases, so people with problems get drugs that deplete the
8. Give the solutions. Your book offers solutions to problems, just as your
article must. Show your readers how to get excellent health, how they can
write a book, make more money, or have better relationships. You may write a
article with numbered short tips.
9. Show them where to get the solution and how. The article, "How to Listen
at Work to Raise Career Success," needs to suggest where to go or what to do
next to learn the skills. You may name a quality book to read (maybe your
book!), mention a seminar or training, or recommend a coach. You may even
a Web site address or 800- number.
10. Place your article on as many high traffic Internet sites and opt-in
ezines as you can. People are looking for free information. That's the major
reason they visit Web sites and subscribe to online ezines.
So, now that you know major points on how to write a short article, put it to
work for you to promote your book.
Are you ready to take your business and book to the next level? Get more
clients and consistent monthly income? Sandra Schrift, speaker coach and Judy
Cullins, bookcoach, invite you to join "Business Marketing Achievers" small
coaching beginning January 19th for 5 meetings. We are looking for 12
committed people who are ready to use speaking and writing to catapult their
business. For more details, contact Judy at 1- 866-200-9743 or Sandra at
1-800-340-3683 between 9-6pm pst. For details go to
Judy Cullins, 20-year Book and Internet Marketing Coach with small business
people who want to make a difference in people's lives, build their credibility
and clients, and make a consistent life-long income. Author of 10 eBooks
including "Write your eBook Fast," "How to Drastically Increase your Targeted
Traffic Fast!," and "Create your Web Site With Marketing Pizzazz," she offers
free help through her 2 monthly ezines, "The Book Coach Says..." and "Business
Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 160
free articles. Email her at [EMAIL PROTECTED]
[Non-text portions of this message have been removed]
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