Got Web Traffic but Still Low Sales Ten Power Writing Ways to Selling Success Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre.e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to [EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) . Category- Web Marketing
Web Bio- Book and Internet Marketing Coach, Judy Cullins, works with businesses who want to build their credibility and clients, and make a maximum profits. Author of 11 eBooks including "The Fast and Cheap Way to Explode Targeted Traffic," she offers free monthly ezines, "The BookCoach Says" and "Business Tip of the Month," at _http://www.bookcoaching.com_ (http://www.bookcoaching.com) and over 225 free articles. [EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) . Questions and Orders: 866/200-9743 and 619/466-0622 Description: Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you wondering about putting up a new web site and don't know where to start? You have only 10 seconds to impress your web visitors. They don't care about anything except what you can do for them. Here's the top 10 web site power writing tips to give your visitors a reason to buy. 1370 words ==== Got Web Traffic but Still Low Sales? Ten Power Writing Ways to Selling Success c. 2006 Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you wondering about putting up a new web site and don't know where to start? If you are like many business professionals or authors out there, you know your subject. You may be an expert writer, speaker, or consultant in your field You are passionate about your work. You offer your great service and products that you want to sell. But, does your web site describe your offerings with benefit-driven headlines that pull sales? If you have already put your web site up did you address your purpose? Do you want to inform, communicate, and help? That's fine, but if you want to sell something, you will drive your potential customers away with such non-effective phrases as "welcome to my site," Here's by product," or long paragraphs of your bio and mission. Your home page must motivate your visitor to click onto your sales information for your service if that is the most important thing to market. Don't confuse your visitor with too much information. Focus on your number one seller. You have only 10 seconds to impress your web visitors. They don't care about anything except what you can do for them. Give Them a Reason to Buy. It's never too late to refresh your home page and others with "power writing for web sites that sell." Your home page deserves time, effort, and money. You will need to edit it several times before landing on just the right phrases. Without updates and continuous maintenance, your unguided efforts are wasted. Instead, write compelling, emotional, benefit-driven copy, to inspire people to take out their credit cards to buy your unique, wonderful creations. Here’ s ten ways to expand your web sites sales. 1. Write dazzling home-page copy that gives your customers a reason to click to your product or service. Make your headline a link. "Quadruple your Web Sales in Less than Four Months" can send your visitors to a short sales letter or bulleted benefits and a choice to "buy now." The biggest mistake we make that reflect our flat sales is not using headlines that motivate our visitors to stay, investigate and eventually buy. If you don't sell well, it’s probably because of your sales messages. 2. Pre-plan and know your web site's purpose before you call the webmaster. Without a clear purpose, your visitors will be confused and leave. If you are a career coach, make sure you feature benefits to that audience. Include where they are now with concerns, and where they want to be. Build on what they want and need, not what you know. Make your web site “you” centered. Include bulleted solutions that your service offers. If you have a book, inside of your sales letter, make sure your navigation bars and copy are strong, so your visitor will go to your order page. Have you ever visited other Web sites and leave wondering what are they selling? What can they do for me? What do they want the visitor, to do? One top mistake web site owners make is that they don't offer enough sales information to give their potential buyers a reasons to buy. 3. Sell your products and services through brave, bold, headings. Headings or headlines can ask a pertinent question about you visitors challenges, such as "Are your web sales puny?" Or, "Are you frustrated not being in the career you love?” Headings can use a benefit statement such as “ Quadruple your Success…” (you name what it is) with one feature it works with, such as “The Fast-Forward Chapter Writing Technique” or the “Online Promotion Tool Kit.” (name your product or service). 4. Include sparkling testimonials from the “rich and famous” on your home page and other pages where your sales letter explain your products or service. Recently, my web master made the whole testimonial a hyperlink. These really catapulted visitors to my two sales letters for the two books, "Write your eBook or Other Book-Fast" and "Ten Non-techie Ways to Market your Book Online." Think outside the box. You may use testimonials for your product and service, but do you have them for your ezine, free articles, and web site? When other people in your field praise you, your visitors are likely to trust their opinions. It's better than tooting our own horn. Ask for testimonials from every one who knows you. 5. Support your home page "power writing" copy with proper links to product sales letters, stories, and service. Let's say you have a bold heading "Save yourself headaches, disappointments and money down the drain. Read xxxx book to put you on the right track to realize high book and business profits." Again, make the whole phrase a hyperlink that when clicked, will transport your visitor straight to your sales letter. If you don't have a sales letter, ask your coach to help you. 6. Make your layout clear, clean, and consistent. You need to organize each page in the same lay out— such as left centered, right centered, or centered. If you mix designs, your would-be client or buyer will think you unprofessional. Go to other web sites and choose a design that resonates with you. Keep every page in the same format. 7. Use color, font changes, and small graphics to spice up your site, but remember to use a lot of white space. Too many large graphics make your site load slowly, and your visitors will leave before seeing how you can help them. Without easy-to-read copy and clear navigation they will also disappear. Remember the "10 second" rule loading time to make it easy for your visitors to buy. If you are like me, and have a content-dense site, it's OK to include long copy as long as you divide it into bite-size pieces with plenty of headlines. A good idea is to ask your friends and associates to visit your site to report glitches and feedback. What turns them on or off? They often see what the creator is too close to. Of course, give them a reward for helping you, such as a free report. 8. Put your information in short paragraphs. Visitors love free content, but when they see a long paragraph of copy, they get discouraged because they want their information fast, clear, and concise. Make each paragraph only 4-6 lines. Online readers want easy-to-read material they can get the main points from, and they want it faster than light rays. 9. Be consistent with your headlines and body fonts. Do not use all capital letters in your articles or headlines, unless you use a few words for emphasis, such as "FACT," or "TRUE," because capital letters are hard to read. Do not use the same font for headlines and titles as you do for the body of information beneath. This mistake makes it hard to distinguish the two. If you are a non-techie like me, you can use primarily two fonts: "Times Roman" for headings, and "Arial" for the body. Notice the no tails in Arial (called sans serif), good for short web copy. In your book, you'll reverse the above font uses. Use "Times Roman" for the copy and "Arial" for titles and headlines. This is only a suggestion, so suit your style; just make it easy to read. Don't use more than three fonts on any page. 10. Use dividers and different fonts and colors to change topics. For instance, place your testimonials in a box with a light background color different from the main color. “Highlight” them with a red rim. Make your “Money-Back Guarantee” stand out too. Remember, your home page and sales letter pages must give your visitors a reason to buy. Take a teleclass, read a book or contact a coach who can help you use these “power writing” techniques. Reflect on your web site as it is now. Ask yourself, “What do I need right now to make it sell? What actions do I need to take to manifest more dollar success on my web site? ==end =============== Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," at _http://www.bookcoaching.com_ (http://www.bookcoaching.com/) and over 200 free articles. ====== [EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) or [EMAIL PROTECTED] Phone: 619/466-0622 -- Questions and Orders: 866/200-9743 [Non-text portions of this message have been removed] ------------------------ Yahoo! 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