Got Web Traffic but Still Low Sales Ten Power Writing Ways to Selling  
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Category- Web  Marketing

Web Bio- Book and Internet Marketing Coach, Judy  Cullins, works with  
businesses who want to build their credibility and  clients, and make a maximum 
profits. Author of 11 eBooks including "The Fast and  Cheap Way to Explode 
Targeted Traffic," she offers free monthly ezines, "The  BookCoach Says"  and 
"Business Tip of the Month," at _http://www.bookcoaching.com_ 
(  and over 225  free articles. [EMAIL PROTECTED] 
(mailto:[EMAIL PROTECTED]) .  Questions and Orders: 866/200-9743 and  

Description: Have you put a lot of effort, time,  and money into your site 
and are frustrated with lackluster sales? Are you  wondering about putting up a 
new web site and don't know where to start? You  have only 10 seconds to 
impress your web visitors. They don't care about  anything except what you can 
for them. Here's the top 10 web site power  writing tips to give your visitors 
a reason to buy.

1370 words
 Got Web Traffic but Still Low Sales? Ten Power Writing Ways to  Selling 
 c. 2006 
Have you put a lot of effort, time, and money into your site and are  
frustrated with lackluster sales? Are you wondering about putting up a new web  
and don't know where to start?
If you are like many business professionals or authors out there, you know  
your subject. You may be an expert writer, speaker, or consultant in your field 
 You are passionate about your work. You offer your great service and 
products  that you want to sell. 
But, does your web site describe your offerings with benefit-driven  
headlines that pull sales? If you have already put your web site up did you  
your purpose? Do you want to inform, communicate, and help? That's fine,  but 
if you want to sell something, you will drive your potential customers away  
with such non-effective phrases as "welcome to my site," Here's by product," or 
long paragraphs of your bio and mission. 
Your home page must motivate your visitor to click onto your sales  
information for your service if that is the most important thing to market.  
confuse your visitor with too much information. Focus on your number one  
You have only 10 seconds to impress your web visitors. They don't care  about 
anything except what you can do for them.
Give Them a Reason to Buy.
It's never too late to refresh your home page and others with "power  writing 
for web sites that sell." Your home page deserves time, effort, and  money. 
You will need to edit it several times before landing on just the right  
phrases. Without updates and continuous maintenance, your unguided efforts are  
Instead, write compelling, emotional, benefit-driven copy, to inspire  people 
to take out their credit cards to buy your unique, wonderful creations.  Here’
s ten ways to expand your web sites sales.
1. Write dazzling home-page copy that gives your customers a reason to  click 
to your product or service.
Make your headline a link.  "Quadruple your Web Sales in Less than  Four 
Months" can send your visitors to a short sales letter or bulleted benefits  
and a 
choice to "buy now." The biggest mistake we make that reflect our flat  sales 
is not using headlines that motivate our visitors to stay, investigate and  
eventually buy.
If you don't sell well, it’s probably because of your sales messages. 
2. Pre-plan and know your web site's purpose before you call the webmaster.  
Without a clear purpose, your visitors will be confused and leave. If you are 
a  career coach, make sure you feature benefits to that audience. Include 
where  they are now with concerns, and where they want to be. Build on what 
want  and need, not what you know. Make your web site “you” centered. Include 
bulleted  solutions that your service offers. If you have a book, inside of 
your sales  letter, make sure your navigation bars and copy are strong, so your 
visitor will  go to your order page. 
Have you ever visited other Web sites and leave wondering what are they  
selling? What can they do for me? What do they want the visitor, to do? One top 
mistake web site owners make is that they don't offer enough sales information  
to give their potential buyers a reasons to buy. 
3. Sell your products and services through brave, bold, headings.
Headings or headlines can ask a pertinent question about you visitors  
challenges, such as "Are your web sales puny?" Or,  "Are you frustrated not  
in the career you love?” Headings can use a benefit statement such as  “
Quadruple your Success…” (you name what it is) with one feature it works with,  
such as “The Fast-Forward Chapter Writing Technique” or the “Online Promotion  
Tool Kit.” (name your product or service).
4. Include sparkling testimonials from the “rich and famous” on your home  
page and other pages where your sales letter explain your products or service. 
Recently, my web master made the whole testimonial a hyperlink. These  really 
catapulted visitors to my two sales letters for the two books, "Write  your 
eBook or Other Book-Fast" and "Ten Non-techie Ways to Market your Book  
Think outside the box. You may use testimonials for your product and  
service, but do you have them for your ezine, free articles, and web site? When 
other people in your field praise you, your visitors are likely to trust their  
opinions. It's better than tooting our own horn. Ask for testimonials from 
 one who knows you. 
5. Support your home page "power writing" copy with proper links to product  
sales letters, stories, and service. Let's say you have a bold heading "Save  
yourself headaches, disappointments and money down the drain. Read xxxx book 
to  put you on the right track to realize high book and business profits." 
Again,  make the whole phrase a hyperlink that when clicked, will transport 
visitor  straight to your sales letter. If you don't have a sales letter, ask 
your coach  to help you. 
6. Make your layout clear, clean, and consistent. You need to organize each  
page in the same lay out— such as left centered, right centered, or centered. 
If  you mix designs, your would-be client or buyer will think you 
unprofessional. Go  to other web sites and choose a design that resonates with 
you. Keep 
every page  in the same format.
7. Use color, font changes, and small graphics to spice up your site, but  
remember to use a lot of white space. Too many large graphics make your site  
load slowly, and your visitors will leave before seeing how you can help them.  
Without easy-to-read copy and clear navigation they will also disappear.  
Remember the "10 second" rule loading time to make it easy for your visitors to 
If you are like me, and have a content-dense site, it's OK to include long  
copy as long as you divide it into bite-size pieces with plenty of headlines. A 
 good idea is to ask your friends and associates to visit your site to report 
 glitches and feedback. What turns them on or off? They often see what the  
creator is too close to. Of course, give them a reward for helping you, such as 
 a free report.
8. Put your information in short paragraphs. Visitors love free content,  but 
when they see a long paragraph of copy, they get discouraged because they  
want their information fast, clear, and concise. Make each paragraph only 4-6  
lines. Online readers want easy-to-read material they can get the main points  
from, and they want it faster than light rays.
9. Be consistent with your headlines and body fonts. Do not use all capital  
letters in your articles or headlines, unless you use a few words for 
emphasis,  such as "FACT," or "TRUE," because capital letters are hard to read. 
Do not 
use  the same font for headlines and titles as you do for the body of 
information  beneath. This mistake makes it hard to distinguish the two.
If you are a non-techie like me, you can use primarily two fonts:
"Times Roman" for headings, and "Arial" for the body. Notice the no tails  in 
Arial (called sans serif), good for short web copy. 
In your book, you'll reverse the above font uses.  Use "Times Roman"  for the 
copy and "Arial" for titles and headlines. This is only a suggestion, so  
suit your style; just make it easy to read. Don't use more than three fonts on  
any page. 
10. Use dividers and different fonts and colors to change topics. For  
instance, place your testimonials in a box with a light background color  
from the main color. “Highlight” them with a red rim. Make your  “Money-Back 
Guarantee” stand out too.
Remember, your home page and sales letter pages must give your visitors a  
reason to buy. Take a teleclass, read a book or contact a coach who can help 
 use these “power writing” techniques. Reflect on your web site as it is 
now. Ask  yourself, “What do I need right now to make it sell? What actions do 
need to  take to manifest more dollar success on my web site?

Judy Cullins, 20-year Book and Internet Marketing  Coach works with small 
business people who want to make a difference in people's  lives, build their 
credibility and clients, and make a consistent life-long  income. Judy is 
of 10 eBooks including Write your eBook or Other Short  Book Fast, Ten 
Non-Techie Ways to Market Your Book Online, The Fast and Cheap  Way to Explode 
Targeted Web Traffic, and Power Writing for Web Sites That  Sell. She offers 
free help through her 2 monthly ezines, "The BookCoach  Says...," "Business Tip 
of the Month," at _http://www.bookcoaching.com_ ( 
 and over 200  free articles. 
Phone: 619/466-0622 -- Questions and Orders:  866/200-9743

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