Morning guys, This recent talk about coil cars, the TT flat, Evans
boxcar and the financial numbers brings up one thing that I think has
been missing in the marketing angle. I think Jim from RR handled it
right several years ago. He built support for new product by talking
about it in the press with a full blown informational article (in the
Dispatch, I think). As I recall he did an extensive article on the
MILW ribbed car, just basically showing the research that they had when
doing the cars. Modelers want to know the time span, quantity, paint
schemes and the roads that used a particular car. I think showing the
car with all the available data would help to sell the
car/engine/whatever a lot better than just announcing the 'possibility
of a product' and letting cards fall! I have been over to talk with
Jettie from Southwind several times over the years where he has shown me
what his next project might be--problem is most people don't see his
research because it consists of a stack of photos that a dozen people
see. I think most of Jettie's projects have failed to materialize
because an announcement in a flyer is just a small segment of a project.
Write an article with prototype information, photos etc. then
announce the product via a press release, next advertise the product and
you might find out you have generated much better numbers so a product
can go forward in production.
Regarding the coil car, I am mildly interested in them, but I have
way too many things going on to do a lot of research on them and I can
certainly live without them. What's going to sell me on them--tell me
about them and yes the price must be right!
Bob Werre
Alex Binkley wrote:
>Hi all:
> as it is oft' said, money talks and you know what walks. so Bill could do
>as Kalso has done and offer to do the cars on his list if he gets so many
>orders with a downpayment or however he wants to handle it. actually it
>might aid the cause if someone could point out some online photos of these
>cars. as we know Ed L wants some, we are well on our way. though I wonder
>why Ed wants such modern cars?
> cheers
>
>
>
>
>
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