Two comments:

If you're going to advertise, you should look at NCTM and MAA
publications.  Not as many will want to use as in research
mathematics, but many will want it for personal use, and most will be
teaching at least some courses where it's a drop-in replacement for
other options.  I could see joint advertising with Geogebra as being
useful in NCTM...

With regard to people being paid to work on Sage, I imagine this is
(other than Sage Days, where there is support but not pay) I would
imagine it is almost always with a very specific grant-supported item,
right?  Which probably the most qualified or interested person is
doing.   If the money isn't there, it's hard to feel hurt.  But
perhaps there's more to it than that.

+++

But honestly I don't think that the money is to be made for Sage (yet)
for commercial support, precisely for the reasons that a few people
stated; R and numpy/Enthought have very targeted audiences, and why
would someone ask for support for Sage when they could just buy
support for the piece they actually needed?   For now, the academic
market has to be the big target, until someone tells us how they need
Sage's pieces to work together in an industrial setting (as
presumably, Maple and Mma, and obviously Matlab, are used).

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