Re: Behaviour of include_zero_impressions when impressions are zero but conversions are non-zero

['Milind Sankeshware (AdWords API Team)' via AdWords API Forum]

Hi,

If include_zero_impressions is false, report output will not include rows 
where all specified metric fields are zero. Thus, even if this header is 
false and the Impressions of a row is zero, the row is still returned in 
case any of the specified metric fields have non-zero values. Setting zero 
impression to false is equivalent to impression > 0 in where clause. For 
more information please check this 

 
guide.

Thanks,
Milind, AdWords API Team.

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Behaviour of include_zero_impressions when impressions are zero but conversions are non-zero

[Travel Analytics]

We often have the case when we stop or pause a campaign that impressions 
for a few days are zero but conversions (which are attributed using the 
smart attribution) are non-zero on those days (our average booking cycles 
are +3 weeks).

I'm trying to understand the behaviour when include_zero_impressions=False 
in Adwords API calls. Is this equivalent to having a where clause:

WHERE Impressions > 0

If this is the case I'd appreciate any guidance on achieving something like:

WHERE SUM(All, Metric, Columns) > 0

To avoid *loosing *conversions on days where impressions are zero. I'd like 
to avoid setting include_zero_impressions=True due to the vast number of 
empty rows we get back on certain reports, which in most cases produces 
+1GB reports.


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