Re: [Marketing] - Telling the world that we are a TLP...
Thanks, Scott for helping with this! On Mon, Jan 14, 2013 at 10:39 AM, Guthmann, Scott sguthm...@on3solutions.com wrote: The Press Release is out. Please spread the word. Please tweet, Please Blog, Please share on your social networks. Please encourage others to join the mailing list and help in all the ways they feel comfortable. http://globenewswire.com/news-release/2013/01/14/516186/10017952/en/The-Apache-Software-Foundation-Announces-Apache-Flex-tm-as-a-Top-Level-Project.html The project improves IMO when there are more volunteers doing work for the project and donating code and time. Why I mention this is to provide you with a good reason to promote. If there are more volunteers, the support improves, the releases come more quickly, there are more wiki editors, and documentation editors, more examples are written, more provide reference applications. We should see many mentions and news articles written over the coming days. It is an exciting time!
RE: [Marketing] - Telling the world that we are a TLP...
The vote for the Installer ends tomorrow. If the vote tally does not change drastically overnight, we are in track to make the release happen by EOD Wednesday. A press release around this time would be perfect timing. If the website would be ready by Friday, we should definitely wait before sending the press release out. The press release has been finalized. It is posted for your you to see here: https://docs.google.com/document/d/1bThdnEJZ20y0eStK863kcLSw7joDqKhw6THVLe2dCVQ/edit. At this point, we should not make any edits unless you see a showstopper. The content in this press release is already public and is not under embargo. So, you may feel free to share it, blog about it, and otherwise get the word out. Second, the Apache Publicity Marketing team has scheduled the Press Release to publish to the wire services we subscribe to on Monday January 14th. This will give the Apache Flex website team (Nick K + ???) time to add all of the content to the publicly facing website. I understand that others are finalizing the work on the new version of the installer and are wrapping things up on this project, too. I assume someone will help Nick get all of Michelle Yaiser's Flex content uploaded before then(LOL! or not)
RE: [Marketing] - Telling the world that we are a TLP...
Am I dumb or is; The TLF (Text Frame Framework) was updated to version 3.0.33, and is now included in the SDK (there is no additional step required to download it separately) supposed to be ... TLF (Text Layout Framework) ... Mike Quoting Guthmann, Scott sguthm...@on3solutions.com: The vote for the Installer ends tomorrow. If the vote tally does not change drastically overnight, we are in track to make the release happen by EOD Wednesday. A press release around this time would be perfect timing. If the website would be ready by Friday, we should definitely wait before sending the press release out. The press release has been finalized. It is posted for your you to see here: https://docs.google.com/document/d/1bThdnEJZ20y0eStK863kcLSw7joDqKhw6THVLe2dCVQ/edit. At this point, we should not make any edits unless you see a showstopper. The content in this press release is already public and is not under embargo. So, you may feel free to share it, blog about it, and otherwise get the word out. Second, the Apache Publicity Marketing team has scheduled the Press Release to publish to the wire services we subscribe to on Monday January 14th. This will give the Apache Flex website team (Nick K + ???) time to add all of the content to the publicly facing website. I understand that others are finalizing the work on the new version of the installer and are wrapping things up on this project, too. I assume someone will help Nick get all of Michelle Yaiser's Flex content uploaded before then(LOL! or not) -- Michael Schmalle - Teoti Graphix, LLC http://www.teotigraphix.com http://blog.teotigraphix.com
RE: [Marketing] - Telling the world that we are a TLP...
supposed to be ... TLF (Text Layout Framework) ... Fixed. Thanks!
RE: [Marketing] - Telling the world that we are a TLP...
Open Source, cross-platform application framework for easily building and maintaining Flash®-based applications across all major browsers, desktops and devices, including smartphones, tablets and television. I inserted Apache Flex is an before the Open Source. Also, the on version 4.9 doesn't make sense in the following and doesn't seem necessary: Code has been donated but our work isn¹t complete to include better support for Maven and better parity between mx and spark components on version 4.9, I deleted on version 4.9 from the end of this sentence.
Re: [Marketing] - Telling the world that we are a TLP...
Scott, It looks good. One edit I would look at is, The Flex framework allows expressive Web applications to deploy consistently on all major browsers, desktops and devices (including smartphones, tablets and TV). I don't know if we want to limit the description of what Flex can create to Web applications. Maybe ... allows expressive online applications..., ...online and offline applications... or remove the word web all together. On Tue, Jan 8, 2013 at 11:34 AM, Guthmann, Scott sguthm...@on3solutions.com wrote: On Jan 8, 2013 8:46 AM, Greg Reddin gred...@gmail.com wrote: One big win from this is that we're going through the process of a press release now. Now that we are more aware of the process next time so we can manage the timing and whatnot. There's nothing wrong with the timing of this, but maybe next time we can coordinate the software release with a press release coming shortly thereafter. Greg I will discuss timing with Sally and see what feedback she has. In my mind, this PR provides information about a release than was made on 12-27-12 and it provides news that we are a TLP. The site mirrors and resources have been upgrading and we are finding errors on some of the drives revised error messages.so, this week or next week is just about the earliest we could send this info out. The vote for the Installer ends tomorrow. If the vote tally does not change drastically overnight, we are in track to make the release happen by EOD Wednesday. A press release around this time would be perfect timing. If the website would be ready by Friday, we should definitely wait before sending the press release out. I will discuss timing with Sally and see what feedback she has and post here with the advice. Also, should we mention a redesigned project website in the press release? I do not think we should. Mentioning that we are publishing a redesigned website is something that we are proud of, but, isn't something a business application owner would find important. This is something that a business application owner expects to see.
RE: [Marketing] - Telling the world that we are a TLP...
Scott, It looks good. One edit I would look at is, The Flex framework allows expressive Web applications to deploy consistently on all major browsers, desktops and devices (including smartphones, tablets and TV). I don't know if we want to limit the description of what Flex can create to Web applications. Maybe ... allows expressive online applications..., ...online and offline applications... or remove the word web all together. I need help here. Is anyone else confused / concerned by the current phrase?
Re: [Marketing] - Telling the world that we are a TLP...
On 1/9/13 10:37 AM, Guthmann, Scott sguthm...@on3solutions.com wrote: Scott, It looks good. One edit I would look at is, The Flex framework allows expressive Web applications to deploy consistently on all major browsers, desktops and devices (including smartphones, tablets and TV). I don't know if we want to limit the description of what Flex can create to Web applications. Maybe ... allows expressive online applications..., ...online and offline applications... or remove the word web all together. I need help here. Is anyone else confused / concerned by the current phrase? I think you can drop the word web. -- Alex Harui Flex SDK Team Adobe Systems, Inc. http://blogs.adobe.com/aharui
Re: [Marketing] - Telling the world that we are a TLP...
On Wed, Jan 9, 2013 at 11:08 AM, Guthmann, Scott sguthm...@on3solutions.com wrote: It looks good. One edit I would look at is, The Flex framework allows expressive Web applications to deploy consistently on all major browsers, desktops and devices (including smartphones, tablets and TV). I don't know if we want to limit the description of what Flex can create to Web applications. Maybe ... allows expressive online applications..., ...online and offline applications... or remove the word web all together. Removing web altogether correction has been made. https://docs.google.com/document/d/1bThdnEJZ20y0eStK863kcLSw7joDqKhw6THVLe2dCVQ/editGood catch! A very similar line appears in paragraph 5 as well. Can you please update that one too? Thanks, Om
RE: [Marketing] - Telling the world that we are a TLP...
Removing web altogether correction has been made. https://docs.google.com/document/d/1bThdnEJZ20y0eStK863kcLSw7joDqKhw6THVLe2dCVQ/edit A very similar line appears in paragraph 5 as well. Can you please update that one too? Adobe decided that their product creates Web applications we took this language from them. So, I left this word in their description.
Re: [Marketing] - Telling the world that we are a TLP...
On Jan 8, 2013 8:46 AM, Greg Reddin gred...@gmail.com wrote: On Tue, Jan 8, 2013 at 9:35 AM, Guthmann, Scott sguthm...@on3solutions.comwrote: I am making this change and then sending this to Sally from ASF (publicity media) I'm not sure how much work she'll need to do to our document before releasing this globally. I hope it works we get a few requests for interviews from writers who wish to speak to those committing, contributing, and commenting to our project. Stay tuned! One big win from this is that we're going through the process of a press release now. Now that we are more aware of the process next time so we can manage the timing and whatnot. There's nothing wrong with the timing of this, but maybe next time we can coordinate the software release with a press release coming shortly thereafter. Greg The vote for the Installer ends tomorrow. If the vote tally does not change drastically overnight, we are in track to make the release happen by EOD Wednesday. A press release around this time would be perfect timing. If the website would be ready by Friday, we should definitely wait before sending the press release out. Also, should we mention a redesigned project website in the press release? Thanks, Om
RE: [Marketing] - Telling the world that we are a TLP...
On Jan 8, 2013 8:46 AM, Greg Reddin gred...@gmail.com wrote: One big win from this is that we're going through the process of a press release now. Now that we are more aware of the process next time so we can manage the timing and whatnot. There's nothing wrong with the timing of this, but maybe next time we can coordinate the software release with a press release coming shortly thereafter. Greg I will discuss timing with Sally and see what feedback she has. In my mind, this PR provides information about a release than was made on 12-27-12 and it provides news that we are a TLP. The site mirrors and resources have been upgrading and we are finding errors on some of the drives revised error messages.so, this week or next week is just about the earliest we could send this info out. The vote for the Installer ends tomorrow. If the vote tally does not change drastically overnight, we are in track to make the release happen by EOD Wednesday. A press release around this time would be perfect timing. If the website would be ready by Friday, we should definitely wait before sending the press release out. I will discuss timing with Sally and see what feedback she has and post here with the advice. Also, should we mention a redesigned project website in the press release? I do not think we should. Mentioning that we are publishing a redesigned website is something that we are proud of, but, isn't something a business application owner would find important. This is something that a business application owner expects to see.
RE: [Marketing] - Telling the world that we are a TLP...
Thanks for the work! At first glance it looks good to me, but I didn't get into the details too far. We need to make sure we run it by pr...@apache.org. They will review the release and make sure it meets ASF requirements and they will help us distribute it. I have contacted Sally K. at the ASF and received her instructions about the proper way to distribute this getting her help. I need to make sure we have complete details in the document which are as accurate as possible prior to sending her our draft. And, thanks for the very quick help, Greg!
Re: [Marketing] - Telling the world that we are a TLP...
My general impression is there are too many words even ignoring the last paragraphs which I'm guessing are required by Apache. Are we sure we shouldn't do a press release for becoming a TLP and another one for the 4.9 release? My personal opinion is that this kind of press release needs to grab the reader's attention in the first few sentences or it will get deleted before it completely read. The first sentence isn't a complete sentence. Additionally, given we want to advertise Apache I don't think the first sentence should contain Adobe and have no mention of Apache. Flex, the Adobe Systems (ADBE) seeded Open Source software framework used for building and maintaining expressive web applications that deploy consistently on all major browsers, desktops and devices (including smartphones, tablets and TV). The futures paragraph seems out of place to me or maybe it is just because the writing style is different than the rest of the document. Since the press release is from Denver, internationalisation should be spelled in American English. If left in its present form there are other sentences that need cleaning up as well. Carol On 1/7/13 4 :26PM, Guthmann, Scott sguthm...@on3solutions.com wrote: I drafted a press release to announce Flex becoming a TLP and also announcing the new version 4.9 + installer 2.0. https://docs.google.com/document/d/1bThdnEJZ20y0eStK863kcLSw7joDqKhw6THVLe 2dCVQ/edit Will you please validate the technical accuracy of the DRAFT? I think anyone who has this link has the ability to view edit this document. You must sign in to your Google account to edit it.
