Re: [MOPO] The very first "movie posters" appeared at the same time movies were first made!

[Tom Martin]

Garth and Bruce
Good research guys
The earliest magazines I had are from the 1800s for the theater business 
because they were starting a crossover in the motion pictures as many of 
the legitimate theaters showed the movies also like in Celito Burt's 
theater also show me the trade magazines I had later it's called showman 
trade review, wids, Motion picture herald, box office later in motion 
picture news the earliest issues I have are from 1913 and were featured 
in the book by David Bowers Nickelodeon theaters and there music -1986 
vestal press

Tom
Hollywood dream factory®
since 1977



On 2023-07-23 14:27, Garth Grieder wrote:



This is a great topic, Bruce!

I have done some research in this line, since archive.org [2] has
scanned all of the Moving Picture World publications from 1909, there
is tons of info to look through! I am thinking of one day doing a
video on this topic, as it is fun to research.

The earliest 6-color, beautifully rendered Studio one-sheets for
individual releases began being produced in Q3 1909. Essanay and Slig
were two of the first Studios (known then as Film Manufacturers) to
begin producing beautiful 6-color stone litho one sheets to advertise
specific films. This was huge news in the industry at the time. Here
is how it was covered in Moving Picture World:

_“We are in receipt of a handsome litho. Title poster of the Essanay
subject, “Wonders of Nature,” their release of August 18. This is
the second, we are informed, of the series of posters they are
issuing. We find the poster an exceptionally attractive one, made in
six colors, and measuring 28 by 42 inches. Besides a large
illustration, depicting a scene from the film, the design includes the
Indian head, the Essanay Company’s trade-mark and the title of the
film. The poster, we feel, should prove a real adornment to any
theater lobby or billboard.”_

This passage from a Q3 1909 Moving Picture World speaks to how novel
the concept was:

 _“New York Motion Picture Company creates a new style of poster -
synopsis of the story of the film printed in large and clear Gothic
type which can easily be read by the public in the light of the street
lamp. In addition to this they furnish a full sheet colored poster,
lithographed in many colors and bearing close resemblance to the
actors in some important incident of the play.”_

I found it interesting that just 5 months earlier, in Feb 1909, a
trade commentary in the publication 'The Nickelodeon' stated the
following:

_“Posters may be any size from 12x18 inches or even smaller, to the
big three-sheet billboard poster, however, 24x36” is about as large
as the picture theater manager will ever care to use."_

The theatre owners didn't immediately take to displaying posters. The
industry was changing rapidly in 1909, where the small Nickelodeon
theatres (often 200 seats or less) that dominated the industry since
about 1905 started losing favor to bigger theatres (200-1000 seats).
These bigger, more prestigious theatres didn't want to have their
beautiful lobbies plastered with campy bill-posters (up until 1909,
posters were mostly block-letter type or stock posters). Instead, they
favored photo enlargements with a synopsis of the film blown up for
people to read.

By November 1909, it seemed posters started taking the industry by
storm. (it's also interesting to note that the term 'poster' is used
much more frequently in the trade publications of 1909 & 1910 than you
will find in publications from the 1930's. It was big news at the
time!):

“Until recently, nobody seemed to care for [the poster]. Any old
thing in the way of a crude design and crude printing suited your
indifferent movie theater exhibitor – any old thing with some idea
of dramatic situation and plenty of crude color was considered good
enough to put outside the moving picture theater.
 But a little while ago it occurred to some alert minds that better
things than these could be done, and so the manufacturers and others
have been sending out specially made posters illustrating the
particular pictures shown. One or two of the manufacturers have had
pieces of their film subjects suitably enlarged, and these when
surrounded with striking borders make very effective posters. This is
symptomatic of the progressive instinct. The movie picture theater is
progressing all along the line, in the quality of the pictures, the
house, the audience, the music, and so it is only reasonable to expect
progress in the matter of such an important item as the poster.”
 “Is the moving picture theater coming to the same state of things?
Are we near the time when the billboard will contain 24-sheet posters
illustrating some scene in a Pathe or Biograph film? Shall we see fine
specimens of color printing, good designs and all the rest of it,
advertising films all over the country? Are we, in short, to witness
the theatricalization of the moving picture at the poster end of
matters? It certainly looks asi f we were, judging by the trend 

Re: [MOPO] The very first "movie posters" appeared at the same time movies were first made!

[Bruce Hershenson]

Garth

This is great stuff!

Here is what I feel should be the next logical step:
For each of the types of items I list, I want to show an image the earliest
SURVIVING example I know of (and of course it is also fine to list earlier
examples as seen in images or reported in campaign books or exhibitor
magazines). That way, once I have the basic list created, I can publicize
it far and wide, and anyone with an earlier surviving example of any type
can send me an image of it and I can update the list (and of course the
same goes for non-surviving earlier examples, but I think it makes sense to
limit it to ones where an actual image can be located).

And I think Phil's idea about also adding in last know surviving (or
reported) of each type is great too.

So I will get to work on my part, and I hope you Garth and anyone else with
an interest will help to greatly improve it.

And Can you provide me with a direct link to how to get to the part of
archive.org that has scanned all of the Moving Picture World publications
from 1909?

Thanks
Bruce



On Sun, Jul 23, 2023 at 1:27 PM Garth Grieder 
wrote:

> This is a great topic, Bruce!
>
> I have done some research in this line, since archive.org has scanned all
> of the Moving Picture World publications from 1909, there is tons of info
> to look through! I am thinking of one day doing a video on this topic, as
> it is fun to research.
>
> The earliest 6-color, beautifully rendered Studio one-sheets for
> individual releases began being produced in Q3 1909. Essanay and Slig were
> two of the first Studios (known then as Film Manufacturers) to begin
> producing beautiful 6-color stone litho one sheets to advertise specific
> films. This was huge news in the industry at the time. Here is how it was
> covered in Moving Picture World:
>
> *“We are in receipt of a handsome litho. Title poster of the Essanay
> subject, “Wonders of Nature,” their release of August 18. This is the
> second, we are informed, of the series of posters they are issuing. We find
> the poster an exceptionally attractive one, made in six colors, and
> measuring 28 by 42 inches. Besides a large illustration, depicting a scene
> from the film, the design includes the Indian head, the Essanay Company’s
> trade-mark and the title of the film. The poster, we feel, should prove a
> real adornment to any theater lobby or billboard.”*
>
>
> This passage from a Q3 1909 Moving Picture World speaks to how novel the
> concept was:
>
> *“New York Motion Picture Company creates a new style of poster - synopsis
> of the story of the film printed in large and clear Gothic type which can
> easily be read by the public in the light of the street lamp. In addition
> to this they furnish a full sheet colored poster, lithographed in many
> colors and bearing close resemblance to the actors in some important
> incident of the play.”*
>
>
> I found it interesting that just 5 months earlier, in Feb 1909, a trade
> commentary in the publication 'The Nickelodeon' stated the following:
>
> *“Posters may be any size from 12x18 inches or even smaller, to the big
> three-sheet billboard poster, however, 24x36” is about as large as the
> picture theater manager will ever care to use."*
>
>
> The theatre owners didn't immediately take to displaying posters. The
> industry was changing rapidly in 1909, where the small Nickelodeon theatres
> (often 200 seats or less) that dominated the industry since about 1905
> started losing favor to bigger theatres (200-1000 seats). These bigger,
> more prestigious theatres didn't want to have their beautiful lobbies
> plastered with campy bill-posters (up until 1909, posters were mostly
> block-letter type or stock posters). Instead, they favored photo
> enlargements with a synopsis of the film blown up for people to read.
>
>
> By November 1909, it seemed posters started taking the industry by storm.
> (it's also interesting to note that the term 'poster' is used much more
> frequently in the trade publications of 1909 & 1910 than you will find in
> publications from the 1930's. It was big news at the time!):
>
>
>
> *“Until recently, nobody seemed to care for [the poster]. Any old thing in
> the way of a crude design and crude printing suited your indifferent movie
> theater exhibitor – any old thing with some idea of dramatic situation and
> plenty of crude color was considered good enough to put outside the moving
> picture theater. But a little while ago it occurred to some alert minds
> that better things than these could be done, and so the manufacturers and
> others have been sending out specially made posters illustrating the
> particular pictures shown. One or two of the manufacturers have had pieces
> of their film subjects suitably enlarged, and these when surrounded with
> striking borders make very effective posters. This is symptomatic of the
> progressive instinct. The movie picture theater is progressing all along
> the line, in the quality of the pictures, the house, the 

Re: [MOPO] The very first "movie posters" appeared at the same time movies were first made!

[Garth Grieder]

This is a great topic, Bruce!

I have done some research in this line, since archive.org has scanned all
of the Moving Picture World publications from 1909, there is tons of info
to look through! I am thinking of one day doing a video on this topic, as
it is fun to research.

The earliest 6-color, beautifully rendered Studio one-sheets for individual
releases began being produced in Q3 1909. Essanay and Slig were two of the
first Studios (known then as Film Manufacturers) to begin producing
beautiful 6-color stone litho one sheets to advertise specific films. This
was huge news in the industry at the time. Here is how it was covered in
Moving Picture World:

*“We are in receipt of a handsome litho. Title poster of the Essanay
subject, “Wonders of Nature,” their release of August 18. This is the
second, we are informed, of the series of posters they are issuing. We find
the poster an exceptionally attractive one, made in six colors, and
measuring 28 by 42 inches. Besides a large illustration, depicting a scene
from the film, the design includes the Indian head, the Essanay Company’s
trade-mark and the title of the film. The poster, we feel, should prove a
real adornment to any theater lobby or billboard.”*


This passage from a Q3 1909 Moving Picture World speaks to how novel the
concept was:

*“New York Motion Picture Company creates a new style of poster - synopsis
of the story of the film printed in large and clear Gothic type which can
easily be read by the public in the light of the street lamp. In addition
to this they furnish a full sheet colored poster, lithographed in many
colors and bearing close resemblance to the actors in some important
incident of the play.”*


I found it interesting that just 5 months earlier, in Feb 1909, a trade
commentary in the publication 'The Nickelodeon' stated the following:

*“Posters may be any size from 12x18 inches or even smaller, to the big
three-sheet billboard poster, however, 24x36” is about as large as the
picture theater manager will ever care to use."*


The theatre owners didn't immediately take to displaying posters. The
industry was changing rapidly in 1909, where the small Nickelodeon theatres
(often 200 seats or less) that dominated the industry since about 1905
started losing favor to bigger theatres (200-1000 seats). These bigger,
more prestigious theatres didn't want to have their beautiful lobbies
plastered with campy bill-posters (up until 1909, posters were mostly
block-letter type or stock posters). Instead, they favored photo
enlargements with a synopsis of the film blown up for people to read.


By November 1909, it seemed posters started taking the industry by storm.
(it's also interesting to note that the term 'poster' is used much more
frequently in the trade publications of 1909 & 1910 than you will find in
publications from the 1930's. It was big news at the time!):



*“Until recently, nobody seemed to care for [the poster]. Any old thing in
the way of a crude design and crude printing suited your indifferent movie
theater exhibitor – any old thing with some idea of dramatic situation and
plenty of crude color was considered good enough to put outside the moving
picture theater. But a little while ago it occurred to some alert minds
that better things than these could be done, and so the manufacturers and
others have been sending out specially made posters illustrating the
particular pictures shown. One or two of the manufacturers have had pieces
of their film subjects suitably enlarged, and these when surrounded with
striking borders make very effective posters. This is symptomatic of the
progressive instinct. The movie picture theater is progressing all along
the line, in the quality of the pictures, the house, the audience, the
music, and so it is only reasonable to expect progress in the matter of
such an important item as the poster.” “Is the moving picture theater
coming to the same state of things? Are we near the time when the billboard
will contain 24-sheet posters illustrating some scene in a Pathe or
Biograph film? Shall we see fine specimens of color printing, good designs
and all the rest of it, advertising films all over the country? Are we, in
short, to witness the theatricalization of the moving picture at the poster
end of matters? It certainly looks asi f we were, judging by the trend and
tendency of the moving picture at this very moment.”*


I found this following commentary to be hilarious... with posters now in
full effect, we see some early examples of misleading, or 'false'
advertising (possibly worse offenders than the notorious AIP! lol)

This was in a July 1910 article in Moving Picture World.

“A flagrant example recently noticed was a poster showing a man holding a
dagger in a threatening attitude over some men seated at a table. This was
used to advertise Selig’s industrial film, “Opening an Oyster.” On asking
the exhibitor where the poster applied, he said: “The men at the table were
supposed to be eating 

Re: [MOPO] The very first "movie posters" appeared at the same time movies were first made!

[Phillip Ayling]

Thanks Bruce. That sounds fantastic…and good luck with finding “free time” too.

 

Phil A

 

From: MoPo List [mailto:mopo-l@LISTSERV.AMERICAN.EDU] On Behalf Of Bruce 
Hershenson
Sent: Saturday, July 22, 2023 12:33 PM
To: MoPo-L@LISTSERV.AMERICAN.EDU
Subject: Re: [MOPO] The very first "movie posters" appeared at the same time 
movies were first made!

 

Phil

My plan is (once I have some "free time") to go into my auction history and 
identify the very oldest and newest of each size, and then post those, and ask 
anyone with older (or newer) ones to tell me, so I can keep improving the list.

Thanks
Bruce

 

On Fri, Jul 21, 2023 at 11:56 AM Phillip Ayling mailto:mro...@earthlink.net> > wrote:

Great information Bruce. Thank You.

 

Other than Kirby and the few others who might have witnessed the 1st purchase 
of that very collectible one-sheet for WATERING THE GARDENER, I have a 
question(s) that I hope some of you may be able to answer.

 

I know that there are the very occasional titles for which there are still 
lobbies, but does anyone know the film titles attached to the last studio 
issued 3-sheets; 6-sheets; ½ sheets and inserts?

 

Thanks so much!

 

From: MoPo List [mailto:mopo-l@LISTSERV.AMERICAN.EDU 
<mailto:mopo-l@LISTSERV.AMERICAN.EDU> ] On Behalf Of allen day
Sent: Friday, July 21, 2023 1:50 AM
To: MoPo-L@LISTSERV.AMERICAN.EDU <mailto:MoPo-L@LISTSERV.AMERICAN.EDU> 
Subject: Re: [MOPO] The very first "movie posters" appeared at the same time 
movies were first made!

 

Always nice to know a little bit more than I did the yesterday

 

Much thanks

 

ad

 

On Thu, Jul 20, 2023 at 9:37 PM Bruce Hershenson mailto:brucehershen...@gmail.com> > wrote:

The very first "movie posters" appeared at the same time movies were first 
made, around 1896. They were small posters with a vertical format, advertising 
the machines and the process, rather than individual movies!

Here are more important milestones in the early history of movie posters (I am 
just writing these off the "top of my head", and I welcome any additions or 
corrections):

c.1898 - what is believed to be the first poster for a specific movie is seen, 
for the comedy short "Watering the Gardener"
c.1901 - the first traditional one-sheets for single movies appear
c.1909 - the first one-sheets with actors billed appear
c.1909 - the first exhibitor magazines appear
c.1910 - the first three-sheets appear (printed on 3 one-sheet sized pieces, 
hence the name)
c.1912 -  the first 8x10 stills appear
c.1913 - the first six-sheets appear (printed on 6 one-sheet sized pieces, 
hence the name)
c.1913 - the first 14x22 window cards appear
c.1914 - the first souvenir program books appear
c.1915 - the first 11x14 lobby cards appear (the very first ones are vertically 
oriented)
c.1916 - the first pressbooks appear
c.1917 - the first 22x28 half-sheets (called "displays") appear
c.1920 - the first 14x36 inserts appear
c.1920 - the first 24-sheets appear (printed on 24 one-sheet sized pieces, 
hence the name)
c.1920 - the first studio yearbooks (also called "campaign books") appear

ATTENTION ALL YOU POSTER HISTORY BUFFS! As I said above, the above chart was 
created in minutes, and I welcome any additions or corrections. I would LOVE to 
greatly expand it, and I would especially like to add similar dates for every 
movie poster producing country! Please email me if you have information to help 
make this a reality!



 

  _  

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-- 

Bruce Hershenson and the other 22 members of the eMoviePoster.com team
P.O. Box 874
West Plains, MO 65775
Phone: 417-256-9616 (hours: Mon-Fri 9 to 5 except from 12 to 1 when we take 
lunch)
our site <http://www.emovieposter.com/> 
our auctions <http://www.emovieposter.com/agallery/all.html> 

  
<http://www.emovieposter.com/images/announcements/unparalled_customer_service.png>
 


Complete Buyer Protection 
<http://www.emovieposter.com/unused/20120625ad_emovieposter_no_buyer_beware_buyer_warranty.jpg>
  - No time limit on our guarantees & NO buyer beware
Hershenson Help Hotline 
<http://www.emovieposter.com/images/announcements/20120906_mcw_ad_hershenson_help_hotline_forsite.jpg>
  - Di

Re: [MOPO] The very first "movie posters" appeared at the same time movies were first made!

[Bruce Hershenson]

Phil

My plan is (once I have some "free time") to go into my auction history and
identify the very oldest and newest of each size, and then post those, and
ask anyone with older (or newer) ones to tell me, so I can keep improving
the list.

Thanks
Bruce

On Fri, Jul 21, 2023 at 11:56 AM Phillip Ayling 
wrote:

> Great information Bruce. Thank You.
>
>
>
> Other than Kirby and the few others who might have witnessed the 1st
> purchase of that very collectible one-sheet for WATERING THE GARDENER, I
> have a question(s) that I hope some of you may be able to answer.
>
>
>
> I know that there are the very occasional titles for which there are still
> lobbies, but does anyone know the film titles attached to the last studio
> issued 3-sheets; 6-sheets; ½ sheets and inserts?
>
>
>
> Thanks so much!
>
>
>
> *From:* MoPo List [mailto:mopo-l@LISTSERV.AMERICAN.EDU] *On Behalf Of *allen
> day
> *Sent:* Friday, July 21, 2023 1:50 AM
> *To:* MoPo-L@LISTSERV.AMERICAN.EDU
> *Subject:* Re: [MOPO] The very first "movie posters" appeared at the same
> time movies were first made!
>
>
>
> Always nice to know a little bit more than I did the yesterday
>
>
>
> Much thanks
>
>
>
> ad
>
>
>
> On Thu, Jul 20, 2023 at 9:37 PM Bruce Hershenson <
> brucehershen...@gmail.com> wrote:
>
> *The very first "movie posters" appeared at the same time movies were
> first made, around 1896. They were small posters with a vertical format,
> advertising the machines and the process, rather than individual movies!*
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
> *Here are more important milestones in the early history of movie posters
> (I am just writing these off the "top of my head", and I welcome any
> additions or corrections):c.1898 - what is believed to be the first poster
> for a specific movie is seen, for the comedy short "Watering the
> Gardener"c.1901 - the first traditional one-sheets for single movies
> appearc.1909 - the first one-sheets with actors billed appearc.1909 - the
> first exhibitor magazines appearc.1910 - the first three-sheets appear
> (printed on 3 one-sheet sized pieces, hence the name)c.1912 -  the first
> 8x10 stills appearc.1913 - the first six-sheets appear (printed on 6
> one-sheet sized pieces, hence the name)c.1913 - the first 14x22 window
> cards appearc.1914 - the first souvenir program books appearc.1915 - the
> first 11x14 lobby cards appear (the very first ones are vertically
> oriented)c.1916 - the first pressbooks appearc.1917 - the first 22x28
> half-sheets (called "displays") appearc.1920 - the first 14x36 inserts
> appearc.1920 - the first 24-sheets appear (printed on 24 one-sheet sized
> pieces, hence the name)c.1920 - the first studio yearbooks (also called
> "campaign books") appearATTENTION ALL YOU POSTER HISTORY BUFFS! As I said
> above, the above chart was created in minutes, and I welcome any additions
> or corrections. I would LOVE to greatly expand it, and I would especially
> like to add similar dates for every movie poster producing country! Please
> email me if you have information to help make this a reality!*
>
>
> --
>
> To unsubscribe from the MoPo-L list, click the following link:
> https://listserv.american.edu/scripts/wa-american.exe?SUBED1=MoPo-L=1
>
>
> --
>
> To unsubscribe from the MoPo-L list, click the following link:
> https://listserv.american.edu/scripts/wa-american.exe?SUBED1=MoPo-L=1
>
> --
>
> To unsubscribe from the MoPo-L list, click the following link:
> https://listserv.american.edu/scripts/wa-american.exe?SUBED1=MoPo-L=1
>


-- 
Bruce Hershenson and the other 22 members of the eMoviePoster.com team
P.O. Box 874
West Plains, MO 65775
Phone: 417-256-9616 (hours: Mon-Fri 9 to 5 except from 12 to 1 when we take
lunch)
our site <http://www.emovieposter.com/>
our auctions <http://www.emovieposter.com/agallery/all.html>

* Complete Buyer Protection
<http://www.emovieposter.com/unused/20120625ad_emovieposter_no_buyer_beware_buyer_warranty.jpg>
- *No time limit on our guarantees & *NO* buyer beware
* Hershenson Help Hotline
<http://www.emovieposter.com/images/announcements/20120906_mcw_ad_hershenson_help_hotline_forsite.jpg>
- *Direct line to Bruce (our owner!) for urgent problems
Also, please read the following three pages of in-depth* Customer Reviews *of
our company * - Page 1
<http://www.emovieposter.com/images/announcements/buyerreviews_page1.jpg>,
Page 2
<http://www.emovieposter.com/images/announcements/buyerreviews_page2.jpg>,
Page 3
<http://www.emovieposter

Re: [MOPO] The very first "movie posters" appeared at the same time movies were first made!

[Phillip Ayling]

Great information Bruce. Thank You.

 

Other than Kirby and the few others who might have witnessed the 1st purchase 
of that very collectible one-sheet for WATERING THE GARDENER, I have a 
question(s) that I hope some of you may be able to answer.

 

I know that there are the very occasional titles for which there are still 
lobbies, but does anyone know the film titles attached to the last studio 
issued 3-sheets; 6-sheets; ½ sheets and inserts?

 

Thanks so much!

 

From: MoPo List [mailto:mopo-l@LISTSERV.AMERICAN.EDU] On Behalf Of allen day
Sent: Friday, July 21, 2023 1:50 AM
To: MoPo-L@LISTSERV.AMERICAN.EDU
Subject: Re: [MOPO] The very first "movie posters" appeared at the same time 
movies were first made!

 

Always nice to know a little bit more than I did the yesterday

 

Much thanks

 

ad

 

On Thu, Jul 20, 2023 at 9:37 PM Bruce Hershenson mailto:brucehershen...@gmail.com> > wrote:

The very first "movie posters" appeared at the same time movies were first 
made, around 1896. They were small posters with a vertical format, advertising 
the machines and the process, rather than individual movies!

Here are more important milestones in the early history of movie posters (I am 
just writing these off the "top of my head", and I welcome any additions or 
corrections):

c.1898 - what is believed to be the first poster for a specific movie is seen, 
for the comedy short "Watering the Gardener"
c.1901 - the first traditional one-sheets for single movies appear
c.1909 - the first one-sheets with actors billed appear
c.1909 - the first exhibitor magazines appear
c.1910 - the first three-sheets appear (printed on 3 one-sheet sized pieces, 
hence the name)
c.1912 -  the first 8x10 stills appear
c.1913 - the first six-sheets appear (printed on 6 one-sheet sized pieces, 
hence the name)
c.1913 - the first 14x22 window cards appear
c.1914 - the first souvenir program books appear
c.1915 - the first 11x14 lobby cards appear (the very first ones are vertically 
oriented)
c.1916 - the first pressbooks appear
c.1917 - the first 22x28 half-sheets (called "displays") appear
c.1920 - the first 14x36 inserts appear
c.1920 - the first 24-sheets appear (printed on 24 one-sheet sized pieces, 
hence the name)
c.1920 - the first studio yearbooks (also called "campaign books") appear

ATTENTION ALL YOU POSTER HISTORY BUFFS! As I said above, the above chart was 
created in minutes, and I welcome any additions or corrections. I would LOVE to 
greatly expand it, and I would especially like to add similar dates for every 
movie poster producing country! Please email me if you have information to help 
make this a reality!



 

  _  

To unsubscribe from the MoPo-L list, click the following link:
https://listserv.american.edu/scripts/wa-american.exe?SUBED1=MoPo-L 
<https://listserv.american.edu/scripts/wa-american.exe?SUBED1=MoPo-L=1> =1 

 

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Re: [MOPO] The very first "movie posters" appeared at the same time movies were first made!

[allen day]

Always nice to know a little bit more than I did the yesterday

Much thanks

ad

On Thu, Jul 20, 2023 at 9:37 PM Bruce Hershenson 
wrote:

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> *The very first "movie posters" appeared at the same time movies were
> first made, around 1896. They were small posters with a vertical format,
> advertising the machines and the process, rather than individual
> movies!Here are more important milestones in the early history of movie
> posters (I am just writing these off the "top of my head", and I welcome
> any additions or corrections):c.1898 - what is believed to be the first
> poster for a specific movie is seen, for the comedy short "Watering the
> Gardener"c.1901 - the first traditional one-sheets for single movies
> appearc.1909 - the first one-sheets with actors billed appearc.1909 - the
> first exhibitor magazines appearc.1910 - the first three-sheets appear
> (printed on 3 one-sheet sized pieces, hence the name)c.1912 -  the first
> 8x10 stills appearc.1913 - the first six-sheets appear (printed on 6
> one-sheet sized pieces, hence the name)c.1913 - the first 14x22 window
> cards appearc.1914 - the first souvenir program books appearc.1915 - the
> first 11x14 lobby cards appear (the very first ones are vertically
> oriented)c.1916 - the first pressbooks appearc.1917 - the first 22x28
> half-sheets (called "displays") appearc.1920 - the first 14x36 inserts
> appearc.1920 - the first 24-sheets appear (printed on 24 one-sheet sized
> pieces, hence the name)c.1920 - the first studio yearbooks (also called
> "campaign books") appearATTENTION ALL YOU POSTER HISTORY BUFFS! As I said
> above, the above chart was created in minutes, and I welcome any additions
> or corrections. I would LOVE to greatly expand it, and I would especially
> like to add similar dates for every movie poster producing country! Please
> email me if you have information to help make this a reality!*
>
>
> --
>
> To unsubscribe from the MoPo-L list, click the following link:
> https://listserv.american.edu/scripts/wa-american.exe?SUBED1=MoPo-L=1
>

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Re: [MOPO] The very first "movie posters" appeared at the same time movies were first made!

[Freeman Fisher]

  Bruce,
I think you are absolutely correct that in 1898 Watering The Gardener was the 
first movie poster.  
I remember this clearly as I saw Kirby give a nickel to the usher  to take it 
out of the case 

……….. Freeman Fisher

On Jul 20, 2023, at 9:58 PM, Kirby McDaniel  wrote:

Wow, Bruce.  Thanks so much for this information.  Very interesting.

Kirby

> On Jul 20, 2023, at 9:55 PM, Tom Martin 
>  wrote:
> 
> Fantastic post Bruce thank you great history I like what you and Ed poole and 
> Sue poole do
> 
> 
> 
> On 2023-07-20 21:37, Bruce Hershenson wrote:
>> The very first "movie posters" appeared at the same time movies were
>> first made, around 1896. They were small posters with a vertical
>> format, advertising the machines and the process, rather than
>> individual movies!
>> Here are more important milestones in the early history of movie
>> posters (I am just writing these off the "top of my head", and I
>> welcome any additions or corrections):
>> c.1898 - what is believed to be the first poster for a specific movie
>> is seen, for the comedy short "Watering the Gardener"
>> c.1901 - the first traditional one-sheets for single movies appear
>> c.1909 - the first one-sheets with actors billed appear
>> c.1909 - the first exhibitor magazines appear
>> c.1910 - the first three-sheets appear (printed on 3 one-sheet sized
>> pieces, hence the name)
>> c.1912 -  the first 8x10 stills appear
>> c.1913 - the first six-sheets appear (printed on 6 one-sheet sized
>> pieces, hence the name)
>> c.1913 - the first 14x22 window cards appear
>> c.1914 - the first souvenir program books appear
>> c.1915 - the first 11x14 lobby cards appear (the very first ones are
>> vertically oriented)
>> c.1916 - the first pressbooks appear
>> c.1917 - the first 22x28 half-sheets (called "displays") appear
>> c.1920 - the first 14x36 inserts appear
>> c.1920 - the first 24-sheets appear (printed on 24 one-sheet sized
>> pieces, hence the name)
>> c.1920 - the first studio yearbooks (also called "campaign books")
>> appear
>> ATTENTION ALL YOU POSTER HISTORY BUFFS! As I said above, the above
>> chart was created in minutes, and I welcome any additions or
>> corrections. I would LOVE to greatly expand it, and I would especially
>> like to add similar dates for every movie poster producing country!
>> Please email me if you have information to help make this a reality!
>> -
>> To unsubscribe from the MoPo-L list, click the following link:
>> https://listserv.american.edu/scripts/wa-american.exe?SUBED1=MoPo-L=1
>> [1]
>> Links:
>> --
>> [1] https://listserv.american.edu/scripts/wa-american.exe?SUBED1=MoPo-L=1
> 
> 
> 
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Re: [MOPO] The very first "movie posters" appeared at the same time movies were first made!

[Kirby McDaniel]

Wow, Bruce.  Thanks so much for this information.  Very interesting.

Kirby

> On Jul 20, 2023, at 9:55 PM, Tom Martin 
>  wrote:
> 
> Fantastic post Bruce thank you great history I like what you and Ed poole and 
> Sue poole do
> 
> 
> 
> On 2023-07-20 21:37, Bruce Hershenson wrote:
>> The very first "movie posters" appeared at the same time movies were
>> first made, around 1896. They were small posters with a vertical
>> format, advertising the machines and the process, rather than
>> individual movies!
>> Here are more important milestones in the early history of movie
>> posters (I am just writing these off the "top of my head", and I
>> welcome any additions or corrections):
>> c.1898 - what is believed to be the first poster for a specific movie
>> is seen, for the comedy short "Watering the Gardener"
>> c.1901 - the first traditional one-sheets for single movies appear
>> c.1909 - the first one-sheets with actors billed appear
>> c.1909 - the first exhibitor magazines appear
>> c.1910 - the first three-sheets appear (printed on 3 one-sheet sized
>> pieces, hence the name)
>> c.1912 -  the first 8x10 stills appear
>> c.1913 - the first six-sheets appear (printed on 6 one-sheet sized
>> pieces, hence the name)
>> c.1913 - the first 14x22 window cards appear
>> c.1914 - the first souvenir program books appear
>> c.1915 - the first 11x14 lobby cards appear (the very first ones are
>> vertically oriented)
>> c.1916 - the first pressbooks appear
>> c.1917 - the first 22x28 half-sheets (called "displays") appear
>> c.1920 - the first 14x36 inserts appear
>> c.1920 - the first 24-sheets appear (printed on 24 one-sheet sized
>> pieces, hence the name)
>> c.1920 - the first studio yearbooks (also called "campaign books")
>> appear
>> ATTENTION ALL YOU POSTER HISTORY BUFFS! As I said above, the above
>> chart was created in minutes, and I welcome any additions or
>> corrections. I would LOVE to greatly expand it, and I would especially
>> like to add similar dates for every movie poster producing country!
>> Please email me if you have information to help make this a reality!
>> -
>> To unsubscribe from the MoPo-L list, click the following link:
>> https://listserv.american.edu/scripts/wa-american.exe?SUBED1=MoPo-L=1
>> [1]
>> Links:
>> --
>> [1] https://listserv.american.edu/scripts/wa-american.exe?SUBED1=MoPo-L=1
> 
> 
> 
>Visit the MoPo Mailing List Web Site at www.filmfan.com
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> responsible for its content.


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Re: [MOPO] The very first "movie posters" appeared at the same time movies were first made!

[Tom Martin]

Fantastic post Bruce thank you great history I like what you and Ed 
poole and Sue poole do


The book I have an early posters is called Nickelodeon theaters and 
their music by David Quincy Bowers from 1986 I actually supplied vintage 
movie magazines to him when he wrote the book and I bought them back 
early 1913 motion picture news prior to the movie magazines it was 
theater magazines the first started announcing motion picture apparatus 
like the projectors from the 1890s and then by 1910 companies like 
Powers and Vitagraph where around in the book Nickelodeon theater some 
music that the first posters were actually sheets and I always assumed 
maybe that's why they called it one sheets or two sheets or three sheets 
but I'm not sure
I bought 400 copies of Dave's book when he stopped printing but then he 
released it again but I have the first edition hardcover and some soft 
bones I've sold it for years for 2995 and I've given a many away and I 
told Dave that it was my mission to share the book with others because 
it was such a great book on the musical instruments used in the movies 
projection I  made a directors megaphone to commemorate April 23, 1896 
the koster and bials music hall in NYC where the 1st projected movie 2 
KOSTER AND BIALS MUSIC HALL IN NYC 0 NOW MACYS
Only one newspaper ran my press release in Carmel California most 
newspapers would not run my press release I think because there's been 
an argument where the first movie was shown IN theater remember most of 
the movie theaters were actually prior legitimate theater buildings and 
I was also told that they would have to buy or borrow seats from the 
undertaker to hold the Crowne


Amazing for a business only started in the 1900s well keep up the good 
work Bruce and lamp


Bless you all
TOM
HOLLYWOOD DREAM FACTYORY®
SINCE 1977


On 2023-07-20 21:37, Bruce Hershenson wrote:

The very first "movie posters" appeared at the same time movies were
first made, around 1896. They were small posters with a vertical
format, advertising the machines and the process, rather than
individual movies!

Here are more important milestones in the early history of movie
posters (I am just writing these off the "top of my head", and I
welcome any additions or corrections):

c.1898 - what is believed to be the first poster for a specific movie
is seen, for the comedy short "Watering the Gardener"
c.1901 - the first traditional one-sheets for single movies appear
c.1909 - the first one-sheets with actors billed appear
c.1909 - the first exhibitor magazines appear
c.1910 - the first three-sheets appear (printed on 3 one-sheet sized
pieces, hence the name)
c.1912 -  the first 8x10 stills appear
c.1913 - the first six-sheets appear (printed on 6 one-sheet sized
pieces, hence the name)
c.1913 - the first 14x22 window cards appear
c.1914 - the first souvenir program books appear
c.1915 - the first 11x14 lobby cards appear (the very first ones are
vertically oriented)
c.1916 - the first pressbooks appear
c.1917 - the first 22x28 half-sheets (called "displays") appear
c.1920 - the first 14x36 inserts appear
c.1920 - the first 24-sheets appear (printed on 24 one-sheet sized
pieces, hence the name)
c.1920 - the first studio yearbooks (also called "campaign books")
appear

ATTENTION ALL YOU POSTER HISTORY BUFFS! As I said above, the above
chart was created in minutes, and I welcome any additions or
corrections. I would LOVE to greatly expand it, and I would especially
like to add similar dates for every movie poster producing country!
Please email me if you have information to help make this a reality!

-

To unsubscribe from the MoPo-L list, click the following link:
 
https://listserv.american.edu/scripts/wa-american.exe?SUBED1=MoPo-L=1

[1]

Links:
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[1] 
https://listserv.american.edu/scripts/wa-american.exe?SUBED1=MoPo-L=1




Visit the MoPo Mailing List Web Site at www.filmfan.com
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 How to UNSUBSCRIBE from the MoPo Mailing List
   
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   In the BODY of your message type: SIGNOFF MOPO-L
   
   The author of this message is solely responsible for its content.

[MOPO] The very first "movie posters" appeared at the same time movies were first made!

[Bruce Hershenson]

*The very first "movie posters" appeared at the same time movies were first
made, around 1896. They were small posters with a vertical format,
advertising the machines and the process, rather than individual
movies!Here are more important milestones in the early history of movie
posters (I am just writing these off the "top of my head", and I welcome
any additions or corrections):c.1898 - what is believed to be the first
poster for a specific movie is seen, for the comedy short "Watering the
Gardener"c.1901 - the first traditional one-sheets for single movies
appearc.1909 - the first one-sheets with actors billed appearc.1909 - the
first exhibitor magazines appearc.1910 - the first three-sheets appear
(printed on 3 one-sheet sized pieces, hence the name)c.1912 -  the first
8x10 stills appearc.1913 - the first six-sheets appear (printed on 6
one-sheet sized pieces, hence the name)c.1913 - the first 14x22 window
cards appearc.1914 - the first souvenir program books appearc.1915 - the
first 11x14 lobby cards appear (the very first ones are vertically
oriented)c.1916 - the first pressbooks appearc.1917 - the first 22x28
half-sheets (called "displays") appearc.1920 - the first 14x36 inserts
appearc.1920 - the first 24-sheets appear (printed on 24 one-sheet sized
pieces, hence the name)c.1920 - the first studio yearbooks (also called
"campaign books") appearATTENTION ALL YOU POSTER HISTORY BUFFS! As I said
above, the above chart was created in minutes, and I welcome any additions
or corrections. I would LOVE to greatly expand it, and I would especially
like to add similar dates for every movie poster producing country! Please
email me if you have information to help make this a reality!*

 Visit the MoPo Mailing List Web Site at www.filmfan.com
   ___
  How to UNSUBSCRIBE from the MoPo Mailing List

   Send a message addressed to: lists...@listserv.american.edu
In the BODY of your message type: SIGNOFF MOPO-L

The author of this message is solely responsible for its content.