[videoblogging] Re: Video Performance Rating System
I agree that there is a need for a human element, but it won't be long before someone figures out how to automate the majority of this. I know that I can track comments through my TubeMogul account. I don't know if those are downloadable or not. I'll have to go over and check it out. But, if it were, per video, you could easily do a word count. I can word counts on simple doc forms. So, there must be a way to out-smart the system. lol I wonder if some company like TubeMogul could add a list of referrers to what they are already giving us? I will be asking them tomorrow! I think those guys must cringe every time they see my phone number pop up! LOL Sheila --- In videoblogging@yahoogroups.com, Roxanne Darling [EMAIL PROTECTED] wrote: I think there are few missing elements - word count in the comments for one, and being able to track all the referrers. We still humans for a few things! r
Re: [videoblogging] Re: Video Performance Rating System
Sampling! Of course. And for established shows, that would be very doable and reliable, as you could even take some averages over the course of a month (For example # of comments per episode.) I do think this is something to propose to the Advertising Stds committee at ADM. I think it would be awesome to have something new and out of the box to consider and possibly help develop/deliver. Another plus is that it values people who have not pod-faded, and gives more than lip service to the point often raised about how important consistency is for connecting with your audience and putting your sponsors at ease. Being a math and measurement junkie, I can hardly wait to go rate our show...after the billables are done though. Aloha Friday! Rox On Thu, Apr 3, 2008 at 5:59 PM, Sheila English [EMAIL PROTECTED] wrote: Hi Rox, I will be signing up for ADM. At this time my thought was to do sampling. Determine what kind of videos you want to sample using the rating system. For example - a new themed show, a new show, a show at 1 month, 3 months, 6 months and 1 year. Since I have 12 production companies that work for me, I would sample each person's work one time a month or on some pre-determined schedule just to make sure everyone is making the grade. Of course you need to determine what your baseline rate will be in order to call it a success. If your pre determined acceptable rate for a video is, let's say, 50 points with 15 or less being failure and 60 or more being considered a great success your rates can fluxuate within a few standard deviations over the course of time, but ultimately you can cancel something that is consistantly under performing, or you know to spend money on something that is getting 50-60 + ratings over a set period of time. This just allows you to have a more scientific approach if you like that sort of thing. I realize not everyone does. But, using a scientific approach with baselines and performance history could tip the scales in your favor with an investor or sponsor. Now that everyone's eyes have probably glazed over from bordom...LOL Standardizing a rating system that we can all, if not entirely agree on, but agree to, would allow us a metrix system to help pitch for finanical backing. Sheila *who steps off the soap box and hands it back to Rox* --- In videoblogging@yahoogroups.com videoblogging%40yahoogroups.com, Roxanne Darling [EMAIL PROTECTED] wrote: Wow Sheila - you have done some serious thinking on this. One of the things I like about it is the neutrality - yes, even detractors get credit for being *engaged.* And since we tend to have very long and thoughtful comments on our episodes, I like the one point per word rating too! :-) The main challenge I see is tracking all of this. We do a daily show and I cannot keep up with the basic stats tracking. Have you thought of how this might be implemented? It would be nice if something could be automated Are you a member ofADM? I would suggest you join and bring your ideas over there. http://www.downloadablemedia.org Aloha, Rox On Wed, Apr 2, 2008 at 5:51 PM, Sheila English [EMAIL PROTECTED] wrote: I'm sure I'm not nearly as technically savvy as the majority of people here. And I only have 2-3 years of doing online marketing research or video distribution research. So, I would welcome any feedback or suggestions on this idea of having a performance rating system. I really need a useable rating system that would honestly reflect video performance. Here's what I got so far though. Proposed Rating System--- Video View = 1 point per view Video Comment = You get 2 points because there is a comment. Then you get 1 point for every word written. Video Rating= 1 point. It does NOT matter if they rated it good or bad, you still get the point. Video Download = 5 points per download. This applies to downloading to desktop, iPod or similar device, mobile phone, PDA, etc. Video Link= 2 points per link. This is the URL only. Video Embed = 5 points per video embed. If someone puts your entire video on display on their site you get 5 points. Don't forget to read any comments from blogs about your video because those count as video comments! Video Mash-up = 5 points. It doesn't matter if the mash up is flattering or not. Someone went to a lot of trouble to create something from your video. Video News Sites = 3 points if they simply send your video to a site such as Digg or Technorati, 5 points if they comment or write an article along with the posted video. Video Media Pick Up = 5 points if the media pick up your video and write about it. This includes industry news, local, regional or national news. Video Specialty Site Pick Up = If you have an industry site or specialty site request your video to display
Re: [videoblogging] Re: Video Performance Rating System
Can anyone write up a spreadsheet that can take stats exported from blip and compute this? Export, Download, import and Presto! How cool would that be? That would be sweet! Cheers, Ron On Friday, April 04, 2008, at 02:01PM, Roxanne Darling [EMAIL PROTECTED] wrote: Sampling! Of course. And for established shows, that would be very doable and reliable, as you could even take some averages over the course of a month (For example # of comments per episode.) I do think this is something to propose to the Advertising Stds committee at ADM. I think it would be awesome to have something new and out of the box to consider and possibly help develop/deliver. Another plus is that it values people who have not pod-faded, and gives more than lip service to the point often raised about how important consistency is for connecting with your audience and putting your sponsors at ease. Being a math and measurement junkie, I can hardly wait to go rate our show...after the billables are done though. Aloha Friday! Rox On Thu, Apr 3, 2008 at 5:59 PM, Sheila English [EMAIL PROTECTED] wrote: Hi Rox, I will be signing up for ADM. At this time my thought was to do sampling. Determine what kind of videos you want to sample using the rating system. For example - a new themed show, a new show, a show at 1 month, 3 months, 6 months and 1 year. Since I have 12 production companies that work for me, I would sample each person's work one time a month or on some pre-determined schedule just to make sure everyone is making the grade. Of course you need to determine what your baseline rate will be in order to call it a success. If your pre determined acceptable rate for a video is, let's say, 50 points with 15 or less being failure and 60 or more being considered a great success your rates can fluxuate within a few standard deviations over the course of time, but ultimately you can cancel something that is consistantly under performing, or you know to spend money on something that is getting 50-60 + ratings over a set period of time. This just allows you to have a more scientific approach if you like that sort of thing. I realize not everyone does. But, using a scientific approach with baselines and performance history could tip the scales in your favor with an investor or sponsor. Now that everyone's eyes have probably glazed over from bordom...LOL Standardizing a rating system that we can all, if not entirely agree on, but agree to, would allow us a metrix system to help pitch for finanical backing. Sheila *who steps off the soap box and hands it back to Rox* --- In videoblogging@yahoogroups.com videoblogging%40yahoogroups.com, Roxanne Darling [EMAIL PROTECTED] wrote: Wow Sheila - you have done some serious thinking on this. One of the things I like about it is the neutrality - yes, even detractors get credit for being *engaged.* And since we tend to have very long and thoughtful comments on our episodes, I like the one point per word rating too! :-) The main challenge I see is tracking all of this. We do a daily show and I cannot keep up with the basic stats tracking. Have you thought of how this might be implemented? It would be nice if something could be automated Are you a member ofADM? I would suggest you join and bring your ideas over there. http://www.downloadablemedia.org Aloha, Rox On Wed, Apr 2, 2008 at 5:51 PM, Sheila English [EMAIL PROTECTED] wrote: I'm sure I'm not nearly as technically savvy as the majority of people here. And I only have 2-3 years of doing online marketing research or video distribution research. So, I would welcome any feedback or suggestions on this idea of having a performance rating system. I really need a useable rating system that would honestly reflect video performance. Here's what I got so far though. Proposed Rating System--- Video View = 1 point per view Video Comment = You get 2 points because there is a comment. Then you get 1 point for every word written. Video Rating= 1 point. It does NOT matter if they rated it good or bad, you still get the point. Video Download = 5 points per download. This applies to downloading to desktop, iPod or similar device, mobile phone, PDA, etc. Video Link= 2 points per link. This is the URL only. Video Embed = 5 points per video embed. If someone puts your entire video on display on their site you get 5 points. Don't forget to read any comments from blogs about your video because those count as video comments! Video Mash-up = 5 points. It doesn't matter if the mash up is flattering or not. Someone went to a lot of trouble to create something from your video. Video News Sites = 3 points if they simply send your video to a site such as Digg or Technorati, 5 points if they comment or write an article along with the posted video.
Re: [videoblogging] Re: Video Performance Rating System
I think there are few missing elements - word count in the comments for one, and being able to track all the referrers. We still humans for a few things! r On Fri, Apr 4, 2008 at 8:09 AM, Ron Watson [EMAIL PROTECTED] wrote: Can anyone write up a spreadsheet that can take stats exported from blip and compute this? Export, Download, import and Presto! How cool would that be? That would be sweet! Cheers, Ron On Friday, April 04, 2008, at 02:01PM, Roxanne Darling [EMAIL PROTECTED]okekai%40gmail.com wrote: Sampling! Of course. And for established shows, that would be very doable and reliable, as you could even take some averages over the course of a month (For example # of comments per episode.) I do think this is something to propose to the Advertising Stds committee at ADM. I think it would be awesome to have something new and out of the box to consider and possibly help develop/deliver. Another plus is that it values people who have not pod-faded, and gives more than lip service to the point often raised about how important consistency is for connecting with your audience and putting your sponsors at ease. Being a math and measurement junkie, I can hardly wait to go rate our show...after the billables are done though. Aloha Friday! Rox On Thu, Apr 3, 2008 at 5:59 PM, Sheila English [EMAIL PROTECTED]sheila_clover%40yahoo.com wrote: Hi Rox, I will be signing up for ADM. At this time my thought was to do sampling. Determine what kind of videos you want to sample using the rating system. For example - a new themed show, a new show, a show at 1 month, 3 months, 6 months and 1 year. Since I have 12 production companies that work for me, I would sample each person's work one time a month or on some pre-determined schedule just to make sure everyone is making the grade. Of course you need to determine what your baseline rate will be in order to call it a success. If your pre determined acceptable rate for a video is, let's say, 50 points with 15 or less being failure and 60 or more being considered a great success your rates can fluxuate within a few standard deviations over the course of time, but ultimately you can cancel something that is consistantly under performing, or you know to spend money on something that is getting 50-60 + ratings over a set period of time. This just allows you to have a more scientific approach if you like that sort of thing. I realize not everyone does. But, using a scientific approach with baselines and performance history could tip the scales in your favor with an investor or sponsor. Now that everyone's eyes have probably glazed over from bordom...LOL Standardizing a rating system that we can all, if not entirely agree on, but agree to, would allow us a metrix system to help pitch for finanical backing. Sheila *who steps off the soap box and hands it back to Rox* --- In videoblogging@yahoogroups.com videoblogging%40yahoogroups.comvideoblogging% 40yahoogroups.com, Roxanne Darling [EMAIL PROTECTED] wrote: Wow Sheila - you have done some serious thinking on this. One of the things I like about it is the neutrality - yes, even detractors get credit for being *engaged.* And since we tend to have very long and thoughtful comments on our episodes, I like the one point per word rating too! :-) The main challenge I see is tracking all of this. We do a daily show and I cannot keep up with the basic stats tracking. Have you thought of how this might be implemented? It would be nice if something could be automated Are you a member ofADM? I would suggest you join and bring your ideas over there. http://www.downloadablemedia.org Aloha, Rox On Wed, Apr 2, 2008 at 5:51 PM, Sheila English [EMAIL PROTECTED] wrote: I'm sure I'm not nearly as technically savvy as the majority of people here. And I only have 2-3 years of doing online marketing research or video distribution research. So, I would welcome any feedback or suggestions on this idea of having a performance rating system. I really need a useable rating system that would honestly reflect video performance. Here's what I got so far though. Proposed Rating System--- Video View = 1 point per view Video Comment = You get 2 points because there is a comment. Then you get 1 point for every word written. Video Rating= 1 point. It does NOT matter if they rated it good or bad, you still get the point. Video Download = 5 points per download. This applies to downloading to desktop, iPod or similar device, mobile phone, PDA, etc. Video Link= 2 points per link. This is the URL only. Video Embed = 5 points per video embed. If someone puts your entire video on display on their site you get 5 points. Don't forget to read any
[videoblogging] Re: Video Performance Rating System
Hi Rox! I am now a member of ADM! Maybe you can email me off list? [EMAIL PROTECTED] I would love to share my research, etc. with anyone who has interest in it. Cheers! Sheila --- In videoblogging@yahoogroups.com, Roxanne Darling [EMAIL PROTECTED] wrote: Sampling! Of course. And for established shows, that would be very doable and reliable, as you could even take some averages over the course of a month (For example # of comments per episode.) I do think this is something to propose to the Advertising Stds committee at ADM. I think it would be awesome to have something new and out of the box to consider and possibly help develop/deliver. Another plus is that it values people who have not pod-faded, and gives more than lip service to the point often raised about how important consistency is for connecting with your audience and putting your sponsors at ease. Being a math and measurement junkie, I can hardly wait to go rate our show...after the billables are done though. Aloha Friday! Rox On Thu, Apr 3, 2008 at 5:59 PM, Sheila English [EMAIL PROTECTED] wrote: Hi Rox, I will be signing up for ADM. At this time my thought was to do sampling. Determine what kind of videos you want to sample using the rating system. For example - a new themed show, a new show, a show at 1 month, 3 months, 6 months and 1 year. Since I have 12 production companies that work for me, I would sample each person's work one time a month or on some pre-determined schedule just to make sure everyone is making the grade. Of course you need to determine what your baseline rate will be in order to call it a success. If your pre determined acceptable rate for a video is, let's say, 50 points with 15 or less being failure and 60 or more being considered a great success your rates can fluxuate within a few standard deviations over the course of time, but ultimately you can cancel something that is consistantly under performing, or you know to spend money on something that is getting 50-60 + ratings over a set period of time. This just allows you to have a more scientific approach if you like that sort of thing. I realize not everyone does. But, using a scientific approach with baselines and performance history could tip the scales in your favor with an investor or sponsor. Now that everyone's eyes have probably glazed over from bordom...LOL Standardizing a rating system that we can all, if not entirely agree on, but agree to, would allow us a metrix system to help pitch for finanical backing. Sheila *who steps off the soap box and hands it back to Rox* --- In videoblogging@yahoogroups.com videoblogging%40yahoogroups.com, Roxanne Darling okekai@ wrote: Wow Sheila - you have done some serious thinking on this. One of the things I like about it is the neutrality - yes, even detractors get credit for being *engaged.* And since we tend to have very long and thoughtful comments on our episodes, I like the one point per word rating too! :-) The main challenge I see is tracking all of this. We do a daily show and I cannot keep up with the basic stats tracking. Have you thought of how this might be implemented? It would be nice if something could be automated Are you a member ofADM? I would suggest you join and bring your ideas over there. http://www.downloadablemedia.org Aloha, Rox On Wed, Apr 2, 2008 at 5:51 PM, Sheila English sheila_clover@ wrote: I'm sure I'm not nearly as technically savvy as the majority of people here. And I only have 2-3 years of doing online marketing research or video distribution research. So, I would welcome any feedback or suggestions on this idea of having a performance rating system. I really need a useable rating system that would honestly reflect video performance. Here's what I got so far though. Proposed Rating System--- Video View = 1 point per view Video Comment = You get 2 points because there is a comment. Then you get 1 point for every word written. Video Rating= 1 point. It does NOT matter if they rated it good or bad, you still get the point. Video Download = 5 points per download. This applies to downloading to desktop, iPod or similar device, mobile phone, PDA, etc. Video Link= 2 points per link. This is the URL only. Video Embed = 5 points per video embed. If someone puts your entire video on display on their site you get 5 points. Don't forget to read any comments from blogs about your video because those count as video comments! Video Mash-up = 5 points. It doesn't matter if the mash up is flattering or not. Someone went to a lot of trouble to create something from your video. Video News Sites = 3 points if they simply send your video to a site such as
[videoblogging] Re: Video Performance Rating System
Brilliant idea Ron! That would be very doable, I'm sure! *she says before she asks her tech person...who probably has a voodoo doll with my face on it at this point* ;-) I always think our tech guys can do anything. lol Sheila --- In videoblogging@yahoogroups.com, Ron Watson [EMAIL PROTECTED] wrote: Can anyone write up a spreadsheet that can take stats exported from blip and compute this? Export, Download, import and Presto! How cool would that be? That would be sweet! Cheers, Ron On Friday, April 04, 2008, at 02:01PM, Roxanne Darling [EMAIL PROTECTED] wrote: Sampling! Of course. And for established shows, that would be very doable and reliable, as you could even take some averages over the course of a month (For example # of comments per episode.) I do think this is something to propose to the Advertising Stds committee at ADM. I think it would be awesome to have something new and out of the box to consider and possibly help develop/deliver. Another plus is that it values people who have not pod-faded, and gives more than lip service to the point often raised about how important consistency is for connecting with your audience and putting your sponsors at ease. Being a math and measurement junkie, I can hardly wait to go rate our show...after the billables are done though. Aloha Friday! Rox On Thu, Apr 3, 2008 at 5:59 PM, Sheila English [EMAIL PROTECTED] wrote: Hi Rox, I will be signing up for ADM. At this time my thought was to do sampling. Determine what kind of videos you want to sample using the rating system. For example - a new themed show, a new show, a show at 1 month, 3 months, 6 months and 1 year. Since I have 12 production companies that work for me, I would sample each person's work one time a month or on some pre-determined schedule just to make sure everyone is making the grade. Of course you need to determine what your baseline rate will be in order to call it a success. If your pre determined acceptable rate for a video is, let's say, 50 points with 15 or less being failure and 60 or more being considered a great success your rates can fluxuate within a few standard deviations over the course of time, but ultimately you can cancel something that is consistantly under performing, or you know to spend money on something that is getting 50-60 + ratings over a set period of time. This just allows you to have a more scientific approach if you like that sort of thing. I realize not everyone does. But, using a scientific approach with baselines and performance history could tip the scales in your favor with an investor or sponsor. Now that everyone's eyes have probably glazed over from bordom...LOL Standardizing a rating system that we can all, if not entirely agree on, but agree to, would allow us a metrix system to help pitch for finanical backing. Sheila *who steps off the soap box and hands it back to Rox* --- In videoblogging@yahoogroups.com videoblogging%40yahoogroups.com, Roxanne Darling okekai@ wrote: Wow Sheila - you have done some serious thinking on this. One of the things I like about it is the neutrality - yes, even detractors get credit for being *engaged.* And since we tend to have very long and thoughtful comments on our episodes, I like the one point per word rating too! :-) The main challenge I see is tracking all of this. We do a daily show and I cannot keep up with the basic stats tracking. Have you thought of how this might be implemented? It would be nice if something could be automated Are you a member ofADM? I would suggest you join and bring your ideas over there. http://www.downloadablemedia.org Aloha, Rox On Wed, Apr 2, 2008 at 5:51 PM, Sheila English sheila_clover@ wrote: I'm sure I'm not nearly as technically savvy as the majority of people here. And I only have 2-3 years of doing online marketing research or video distribution research. So, I would welcome any feedback or suggestions on this idea of having a performance rating system. I really need a useable rating system that would honestly reflect video performance. Here's what I got so far though. Proposed Rating System--- Video View = 1 point per view Video Comment = You get 2 points because there is a comment. Then you get 1 point for every word written. Video Rating= 1 point. It does NOT matter if they rated it good or bad, you still get the point. Video Download = 5 points per download. This applies to downloading to desktop, iPod or similar device, mobile phone, PDA, etc. Video Link= 2 points per link. This is the URL only. Video Embed = 5 points per video embed. If someone puts your entire video on display on their site you get 5 points. Don't forget to read any comments from
[videoblogging] Re: Video Performance Rating System
Hi Rox, I will be signing up for ADM. At this time my thought was to do sampling. Determine what kind of videos you want to sample using the rating system. For example - a new themed show, a new show, a show at 1 month, 3 months, 6 months and 1 year. Since I have 12 production companies that work for me, I would sample each person's work one time a month or on some pre-determined schedule just to make sure everyone is making the grade. Of course you need to determine what your baseline rate will be in order to call it a success. If your pre determined acceptable rate for a video is, let's say, 50 points with 15 or less being failure and 60 or more being considered a great success your rates can fluxuate within a few standard deviations over the course of time, but ultimately you can cancel something that is consistantly under performing, or you know to spend money on something that is getting 50-60 + ratings over a set period of time. This just allows you to have a more scientific approach if you like that sort of thing. I realize not everyone does. But, using a scientific approach with baselines and performance history could tip the scales in your favor with an investor or sponsor. Now that everyone's eyes have probably glazed over from bordom...LOL Standardizing a rating system that we can all, if not entirely agree on, but agree to, would allow us a metrix system to help pitch for finanical backing. Sheila *who steps off the soap box and hands it back to Rox* --- In videoblogging@yahoogroups.com, Roxanne Darling [EMAIL PROTECTED] wrote: Wow Sheila - you have done some serious thinking on this. One of the things I like about it is the neutrality - yes, even detractors get credit for being *engaged.* And since we tend to have very long and thoughtful comments on our episodes, I like the one point per word rating too! :-) The main challenge I see is tracking all of this. We do a daily show and I cannot keep up with the basic stats tracking. Have you thought of how this might be implemented? It would be nice if something could be automated Are you a member ofADM? I would suggest you join and bring your ideas over there. http://www.downloadablemedia.org Aloha, Rox On Wed, Apr 2, 2008 at 5:51 PM, Sheila English [EMAIL PROTECTED] wrote: I'm sure I'm not nearly as technically savvy as the majority of people here. And I only have 2-3 years of doing online marketing research or video distribution research. So, I would welcome any feedback or suggestions on this idea of having a performance rating system. I really need a useable rating system that would honestly reflect video performance. Here's what I got so far though. Proposed Rating System--- Video View = 1 point per view Video Comment = You get 2 points because there is a comment. Then you get 1 point for every word written. Video Rating= 1 point. It does NOT matter if they rated it good or bad, you still get the point. Video Download = 5 points per download. This applies to downloading to desktop, iPod or similar device, mobile phone, PDA, etc. Video Link= 2 points per link. This is the URL only. Video Embed = 5 points per video embed. If someone puts your entire video on display on their site you get 5 points. Don't forget to read any comments from blogs about your video because those count as video comments! Video Mash-up = 5 points. It doesn't matter if the mash up is flattering or not. Someone went to a lot of trouble to create something from your video. Video News Sites = 3 points if they simply send your video to a site such as Digg or Technorati, 5 points if they comment or write an article along with the posted video. Video Media Pick Up = 5 points if the media pick up your video and write about it. This includes industry news, local, regional or national news. Video Specialty Site Pick Up = If you have an industry site or specialty site request your video to display that gets 10 points. For example, Borders or BNN are industry sites. They must REQUEST it or pick it up themselves to display, you cannot offer it to them. These are NON-news sites. If you offer them the video and they take it you get half points, 5 points if you offer it as opposed to 10 points if they request it or take it themselves. -- Roxanne Darling o ke kai means of the sea in hawaiian Join us at the reef! Mermaid videos, geeks talking, and lots more http://reef.beachwalks.tv 808-384-5554 Video -- http://www.beachwalks.tv Company -- http://www.barefeetstudios.com Twitter-- http://www.twitter.com/roxannedarling [Non-text portions of this message have been removed]
