[IxDA Discuss] How are you changing the (design) process?

2009-10-20 Thread Jay Morgan
Hey IxDA'ers,
This quote was influential and inspiring when I first encountered HCI in
school:

Usability is not only about improving the quality of the products, but also
improving the quality of the process by which products are made.
- Rough quote from _A Practical Guide to Usability Testing_ by Ginny Redish
 Joseph Dumas, 1999

What have you all done to improve the quality of the process?
Were you successful? How do you gauge that success?
How did you get into making that improvement? With whom did you partner?

Personally, I've taken on a few demons of corporate culture to make such
improvements. They were at times torturous, at times primally exhilarating.
I've done enterprise personas, built a digital (Morae-based) usability lab
in corporate HQ, launched a design pattern library for an enterprise and
their external agency partners. Not chest-pounding, but sharing my
experience because I know - and still am haunted by? - the mistakes,
mis-steps, and compromises made along the way.

Success? ... I know most of those tools and others I've done far undershoot
my expectations for success. Some of this because no one took them on as
life-long causes (myself included), and because in many ways the host wasn't
ready for the transplant, so to speak.

How? What partners? ... In almost all cases, I picked up the ball and
started running with it to start the game. In each case, I had to abide by,
bend, break, or disregard rules, norms, limits, constraints and other
bureaucratic barriers. In each case, I had to partner with or work with many
other players and win the favor of an executive.

I think I'll always pursue big projects like this - whether for my employer
or our clients - and I'm looking for other stories.


Many thanks,
Jay

-- 

Jay A. Morgan
Director, UX at Gage

twitter.com/jayamorgan
linkedin.com/in/jayamorgan


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Re: [IxDA Discuss] Are carousels effective?

2009-09-13 Thread Jay Morgan
This begs the question that people will care about the _content
inside_ the carousel!

You could base your interaction design on existing design patterns
documenting carousels, but the usability of it does not cause people
to care about what the client is promoting nor compel them to click
through.

Make sure you're asking the right questions, soving the right
problems. In this case, it sounds like the primary challenge is
validating that the content is important, meaningful, and valuable to
the people visiting that site.


Hope this helps,
Jay

On Sun, 13 Sep 2009 12:29:26, elizabeth esp.par...@gmail.com wrote:
 Hello,
 I'm working on a website where the client is considering putting an
 animated carousel on the home page which would have a big image and a
 small description and a link to read more or take some other kind
 of action.

 I was wondering whether people have seen any usability studies or
 know of any eye tracking reports which show whether these carousels
 are effective in getting the user愀 attention and click throughs?
  - I wonder if they might not be victims of banner blindness?
 Also, do the ones with tabs or arrows get people interacting and
 navigating them?

 This one is an example of one which I think is quite effective:
 http://www.amnesty.org.au/ (though you can't pause it).

 Obviously, good usabiliity here is a mixture of getting the timing
 right between image changes, using eye-catching images, getting the
 spatial relationship right to group images, buttons and descriptions,
 keeping the rest of the page free of competing images and ads etc.
 But is that enough?!

 Regards,

 Elizabeth



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Re: [IxDA Discuss] Best practise for adding items to comparison tool

2009-09-09 Thread Jay Morgan
Hi Allison,

RE: Overall Comparison Considerations
The comparison system has to work in the specific ecommerce
environment and it's constraints. So, you'll want to consider:
- how does site performance change as the number of items increases?
- how many facets are you displaying in the comparison? And, what are
the display options?
- will it result in a static matrix? Or, will it provide further
interaction, say, sorting by a facet?
- can the selection of items span several pages - I.e., you can select
items while paginating through 5 search result/gallery pages? You'll
want to 'carry over' some reminder of what's been selected so far.
- in the space provided for the matrix, there is an information design
challenge for displaying diverse values. For instance, Consumer
Reports has their grading system constant across all product types.
Or, Edmunds.com accommodates some values that are numeric, some
yes/no, some paragraph-length.
- Does the matrix include all product attributes? If not, say so and
let people view details.
- do they have to make detailed selections before comparing (Edmunds)?
Or, can they select all from a gallery page (Best Buy)?

My ecommerce experience has been that there is a performance threshold
to weigh against maximizing the number of items. That was typically
the independent variable in how many items could be compared. (I've
noticed that 4 is a common number to compare, but it's not as if those
sites tell us why they chose 4.)

Also, assuming people are on a path-to-purchase, what are the next
steps and how obvious are they? Edmunds let's you add and remove cars
to continue the comparison ad nauseam, but they're not selling.
- Can they print/export the results?
- can they go back to the original category/results?
- can they add-to-cart/purchase from there?
- Can they view more details on all/one item(s)?

Finally, while most comparison selectors are on gallery pages, some
product pages offer related items for comparison from there. This
preselects items, but it accommodates scenarios where people land on a
product page from a referrer or search engine deep link.


Hope this helps.
-Jay

On Tue, 8 Sep 2009 10:32:43, alison austin amausti...@yahoo.co.uk wrote:
 What's the general view: is it best to limit the number of items you
 can add using compare functionality or better to allow an unlimited
 number?

 And, if allowing large numbers of items to be added, is pagination or
 horizontal scolling preferable?


 
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Re: [IxDA Discuss] UCD vs Design Again? Really?!? [was: We don't blah blah blah]

2009-08-30 Thread Jay Morgan
Yes, really. After all these discussions this dichotomy still lingers. It
lingers on this list, it permeates the places I've worked, it keeps
invisible barriers between me and people who sit just feet from me and my
(UX) team. It will be something we will face for years.
How? Because it _does_ take enlightenment to see through dichotomies.
Knowledge of design, usability, technique or technology does not guarantee
enlightenment. It takes humility, introspection, patience, discipline. Most
people simply don't reach that. After all, most people in our society don't
see the value in saving for tomorrow instead of spending it all today. How
does something as subtle as seeing that design and usability are on a
continuum rather than opposing poles or forces surprise us? Some people do
reach a higher level, and are willing to make a community that supports
everyone for the betterment of the entire practice.

We often walk away from client or team meetings with disgust or mocking them
because they 'don't get it'. We expect those clients or coworkers - who
might come from marketing, engineering, whatever - to attain immediate
enlightenment and understand that people have to 'interact' with their
business, they can't just be customers who are sold to anymore. Interaction
Design seems like an awfully complicated way to just put something on the
web, you know. And, Usability seems like a further investment - a Cadillac
plan - above design that is surely too time-consuming and 'sciencey' to be
right for our 'first-to-market' project.

Many days, I feel like an insurance salesman who could justify and
rationalize every universal life plan s/he offered (requires evaluating
abstract, future circumstances), but knew that most people would walk away
with term life simply because it's cheaper (a concrete, binary choice). It
takes a heavy dose of perspective to understand that the more advanced plan
is better for you, and to differentiate the circumstances in your future
that necessitate one or the other.

Primitive thinking in our own backyard?:
Reading this list at first frustrated me because so many in this field could
not see through these dichotomies. And, here I thought we were
brothers-in-arms, if you will. But, it's just like any other population with
a rough bell-curve distribution of understanding. Only a few have achieved -
or care to achieve - a point at which they no longer fight or argue, but a
point where they can simply see the right direction to go. The distractions
fall away for them. (You know, Use the Force, Luke, and all that.)

I appreciate the list's activity for exposing me to the primitive and the
enlightened, and reminding me that they are not separate things - they are
parts of the field in which I work. I, too, am driven react with primitive
anger to situations I find myself in, and I definitely want to learn to not
act it out, but to find the right direction to go. I sometimes find myself
operating just as I'd wish by realizing the thoroughly positive impact it
has. This list lets me learn vicariously. (The longer a discussion, the
higher the likelihood of both primitive and enlightened arguments.)

Waxing philosophical: (read on at your own risk for annoyance)
Someone on the UTest list once asked which books were most valuable to our
usability careers. The top of my list was Siddartha by Herman Hesse,
Before the Court/Auf dem Gesetz by Franz Kafka, and A Practical Guide
to Usability Testing by Dumas  Redish. Siddartha for the lesson on rarity
and delicacy of enlightenment. Before the Court for the lesson on the facade
that is bureaucracy. Practical Guide for the lesson on continually improving
product and process.

Siddartha teaches you that life is always challenging, even after attaining
englightenment you live in the cycle of Samsara. Or, in our terms, no matter
how good your work is, no matter how smart you are, you will find yourself
in utterly disgusting situations of being frustrated by dealing with other
people and these mundane problems of life. And, that those moments, too,
pass. To remember your skills and talents, and they will keep you going and
give you something to focus on beyond the frustration.
Kafka's 1.5-page essay on bureaucracy shows you that the corporation and
it's representatives might look like fearsome opponents, but that it's
mostly just a bluff and you've gotta take your shot. A great way to maintain
confidence when working inside or for the F100.
Dumas  Redish had an excellent statement that usability is not just about
improving the quality of the product, but it is also about improving the
process by which those products are made. There is the art - the daily,
relentless practice to make things better no matter the opposition or
disinterest.

So, you don't just do one good project and ascend to the throne. You will
have to work harder at each level if you want to progress. If don't want to
work harder, you can stay at the level you're at, but expect to be there

Re: [IxDA Discuss] Biz models and design Shaun Inman's Fever

2009-06-18 Thread Jay Morgan
A project team has to represent, to communicate - explicitly and
implicitly - the services and value(s) constituting a business model
to potential customers.



. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Re: [IxDA Discuss] Dead polar bears (was: UX Challenge organizers must be insane)

2009-02-12 Thread Jay Morgan
Perhaps we could ask our clients or employers: I'm sure this product is
great, and I trust there's a market for it. But, why the need to make it a
bad experience?

Or, we could ask our bosses: Why the division into silos? It sure seems
tribal.

While most of the (human) world's ills can be traced to humanity's knee-jerk
reactions, much of it's pleasures and splendor can be traced to spontaneous
responses to pressures from the outside world.

There's pressure to compete at work. And, in looking at new UX practitioners
joining the field, many of them are well-read, but few of them have
experience applying their academic or book-based training in a realistic
environment. It is common to have the very presence of UX questioned by
people you work with on a daily basis, who are happy to march into design
and development without any UX work. It is common to have UX activities seen
as distracting from the work and superfluous, so much so that it's trimmed
from the budget early on. It is common that we must alter the theoretical
methods we read about into an applied version that works in our immediate
context. A lecture-based conference with alcohol-based social activities is
not a realistic preparation for our working environments. A competition is.

As for moving the practice beyond the polar bear paradigm, you've ushered in
the elephant. It's an interesting development that an author of the polar
bear book might have already done more to educate us beyond the polar bear
than an un-polar-bear conference would. You've brought mental models,
comics, storytelling - each a significant step forward from the original
organization, navigation, search, and labeling. If we're counting buzzwords,
you've helped the paradigm shift beyond the earlier paradigm you helped
construct.


I appreciate the discussion and the books,
Jay

On Wed, Feb 11, 2009 at 11:22 AM, Louis Rosenfeld 
l...@louisrosenfeld.comwrote:

 Dead polar bears...

 Sure, it's a provocative subject line.  And I'm sure it's all in
 good fun.

 But why the need to kill?

 Instead of killing the polar bear, why not evolve a new species?  Or
 build on it?  Or anything that's at least constructive in some way.
 I think this is a poorly-chosen metaphor, as cute as it may seem, and
 could get your event off on the wrong track.

 Instead of tilting at ancestors, why not fight new battles?

 Even if I wasn't the co-author of the book, and even if I wasn't a
 proud information architect, I'd still be skeptical of what your
 philisophical bent, simply because it smacks of tribalism.

 Most of the world's ills can be traced toward humanity's knee-jerk
 instinctual us-and-them-edness.  And yet here we go again, repeating
 this nonsense within our own family when we ought to know better.

 Your event sounds interesting, and I personally enjoy far northern
 extremes, having visited continental Europe's northern tip,
 Nordkapp.  But man, seems like if I had the bread to make it
 Svalbard, I guess I'd expect a pretty, er, cold reception.  Too bad.


 Happy hunting.


 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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 http://www.ixda.org/discuss?post=38517


 
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Re: [IxDA Discuss] Dead polar bears (was: UX Challenge organizers must be insane)

2009-02-12 Thread Jay Morgan
So, Robert, you won't be joining us? With the time and analysis you've
devoted to it, you're a good candidate for Official Conference Reporter.
It's a competition, so a critical voice is welcome. And, maybe there's a
discount for the Press.


On Wed, Feb 11, 2009 at 12:02 PM, Robert Hoekman Jr rob...@rhjr.net wrote:

 1. If you meet the polar bear, kill the polar bear...



 2. Conferences are nice, but it's time for a challenge.


 That's sad, actually. The site frames the event around a noble cause —
 promoting peace ‚ but your post here makes it sound like it's just another
 plea for innovation for innovation's sake.

 Besides that, do you really believe that IA can be reinvented, or even
 evolved, in two days? How do you see that happening?

 -r-




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Re: [IxDA Discuss] The UX Challenge organizers might be insane

2009-02-11 Thread Jay Morgan
Robert asked:Who do these people think they are?
I believe the perspective of the Arctic Challenge is:
Who do you think you are?...Given that you enter and must be selected.
And, Are you good enough to compete?...Given that it's an arctic
competition, and the judges must be persuaded to select you.


After all, there will be polar bears. Which, in the event of outdoor
competition, is a moderate increase in risk even for those who regularly
negotiate bureaucratic ills or political warfare.


Enjoy.

On Tue, Feb 10, 2009 at 2:12 PM, Robert Hoekman Jr rob...@rhjr.net wrote:

 Looks like the UX Challenge organizers changed a few details along the way.
 From the site http://www.uxchallenge.com/pricing.html:

   - There's a conference fee of $2,000 per person
   - The hotel is not included — it's $450 per person for four nights
   - Contrary to what is implied on another
 pagehttp://www.uxchallenge.com/concept.html,
   flights from Oslo to Svalbard are not included either

 In short, assuming $1,000 for airfare to Oslo (from the USA), it would cost
 close to $20,000 to send a team of five people to the UX Challenge. And
 this
 is for an event you have to qualify for to even attend in the first place.

 Who do these people think they are?

 -r-
 
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Jay A. Morgan
Director, UX at Gage in Minneapolis

twitter.com/jayamorgan
google talk: jayamorgan
skype: jaytheia



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[IxDA Discuss] Dead polar bears (was: UX Challenge organizers must be insane)

2009-02-11 Thread Jay Morgan
A few years ago, at a lunch table at the 2006 IA Summit, a few of us hatched
the idea of the Arctic Challenge. While it seems decadent in today's market,
allow me to share some of the philosophical undercurrents.
1. If you meet the polar bear, kill the polar bear...
The seminal work for many IAs is the polar bear book. Around the table that
day, we talked about leaving behind the old, and charging forcefully into
the battle to bring in the new, the next. What is IA beyond the polar bear?
Borrowing from the Zen koan if you meet the Buddha, kill the Buddha, we
thought it was time to crash through. Going to the Arctic is a way to
immerse ourselves in a polar bear-laden environment. Perhaps, some wandering
IA/IxD would, in a fit of hallucination and frostbite, would indeed slay a
polar bear during an outdoor event. (And, since we're on the IxDA list now,
imagine the bragging rights if someone who self-identifies as an IxD and
_not_ an IA were to slay the first polar bear.)
Some of us, might take this on as a jaunt through the wilderness, where the
Challenge is completely out-of-doors and the need to kill our professional
Buddha will find its destiny in Svalbard.

2. Conferences are nice, but it's time for a challenge. The Challenge.
We were all having fun at the IA Summit, as many of you likely have had fun
at Interaction|09. We new that ahead was the return to the professional
world where things are not fun, but constantly and sometimes uncomfortably
challenging. So, why go into a softer environment to develop our skills?
We figured it's time to have a place to go that is more challenging than
work. A place where you go and are so challenged in the company of your
peers that returning to work to deal with non-UX folks would be easy.
I, for instance, knew that I would return to bureaucracy and politics that
presented vigilant opponents to advancing User Experience practice. I, then
and now, want a place where I am challenged by my peers and those who are
peerless to gain so much confidence and experience that taking on those VPs
of Resistance to Change would be a minor challenge.

We figured other people would be ready for a challenge too.

Perhaps the 'save the world and make a difference' is a new flavor the
Scandinavian planners have added. I can tell you, I don't remember it in the
first conversations. But, if you need to make the business case, shine the
veneer of your proposal with that.


See you there,
Jay


-- 

Jay A. Morgan
Director, UX at Gage in Minneapolis

twitter.com/jayamorgan
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Re: [IxDA Discuss] The UX Challenge organizers might be insane

2009-02-11 Thread Jay Morgan
Todd wrote: Part of the challenge is getting there.
I left that out of my other message, but this was another part of it. There
are barriers to getting there. There are barriers to entering. There are
barriers to participating.

It is a challenge on multiple levels. I think it's even been a challenge to
plan.



Enjoy.

On Wed, Feb 11, 2009 at 10:54 AM, Todd Zaki Warfel li...@toddwarfel.comwrote:


 On Feb 11, 2009, at 11:13 AM, Scott McDaniel wrote:

  (Of course, the standard answers are valid: time, money, will, etc.)


 Sponsorship. Sponsorship. Sponsorship.

 Part of the challenge is getting there.


 Cheers!

 Todd Zaki Warfel
 President, Design Researcher
 Messagefirst | Designing Information. Beautifully.
 --
 Contact Info
 Voice:  (215) 825-7423
 Email:  t...@messagefirst.com
 AIM:twar...@mac.com
 Blog:   http://toddwarfel.com
 Twitter:zakiwarfel
 --
 In theory, theory and practice are the same.
 In practice, they are not.



 
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Re: [IxDA Discuss] What to do in an environment run by engineers??

2009-01-25 Thread Jay Morgan
Time to work on your persuasion skills, patience, and what Peter Merholtz
refers to IA (in this case, IxD) Judo. And, use Stephen Anderson's
Eye-Candy is a Critical Business Requirement to build your case,
http://www.slideshare.net/stephenpa/eye-candy-is-a-critical-business-requirement.http://www.slideshare.net/stephenpa/eye-candy-is-a-critical-business-requirement
It's not they're engineers that makes them this way - feeling unswayed by
arguments beyond their own opinion. This tends to be the case when one group
dominates. They're not accustomed to being challenged or questioned, and
they probably don't realize that you're trying to make an impact. In the
early days, you're likely more a pest to them than one who is bringing valid
arguments for product improvement.

I've had similar experience is creative-dominated organizations and
merchant-dominated organizations. Those groups matured long before the
front-end was a substantial part of the work, so they were settled and
stubborn. To me, it seemed like they didn't care at all. In fact, they just
cared about things that were at first not visible to me. In order to become
part of the team, I had to first get a glimpse of what was important to
them. In some ways it's like going to a new high school and having to
infiltrate a new clique. I've just joined a new, creative-dominated group
and am experiencing the same challenge all over again.

First, show them that you can work with them, on their terms. Your goals
would be keeping up and still adding value while swallowing your pride.
You've learned a lot in school, so you feel like you know how to fix their
problems. But, they've been doing their stuff for a while too, and no one
likes to have a newcomer who thinks they have all the answers. You have to
pay your dues, earn your chops.
Next, find partners, whether they're inside or outside the engineering
group. Make a connection with those people, learn from their mistakes and
successes so you can move faster and smarter. Sometimes friends can vouch
for you when you're not there, but would want someone to support you. For
instance, when project teams are being formed, or when there's a new problem
to be solved.
Then, work on something of your own that is a strong statement of your
UX/IxD skills and is *not* a challenge to their way of doing things. For
instance, maybe a ux-oriented process improvement for a problem that's been
bothering the engineering team. In the merchant-oriented business, going
from static wireframes to interactive prototypes showed them results faster
so they could make decisions faster and with less ambiguity. That made me
look valuable in a way that helped them.

I hope this helps. The culture is significant determinant of the quality of
the product. I consider it a major component of my job to to improve the
culture I work in, just as much as I improve the quality of the products.
Roughly quoting Hackos and Redish, usability is about improving the quality
of the product...and improving the quality of the process by which products
are made.


-Jay
On Sun, Jan 25, 2009 at 4:12 PM, Ali Amrohvi a...@amroha.dk wrote:

 As a User Centered Design graduate I find it quite irritating to be
 working in an environment where engineers run everything. My position does
 not allow me to say much yet as a Tech Writer/Project Manager assisting
 the engineers on usability issues I have had it!
 They all believe that designing for the end users only involve usability
 issues... Should I send them a copy of Allan Cooper's The Inmates are
 running the asylum? :)
 Few of them have taken some HCI courses and THATS IT!
 There is NO qualitative research and both hardware-/software engineers
 think that their own opinion about the products matter.





 
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Re: [IxDA Discuss] How long should you run each instance in an introductory Flash piece

2008-10-28 Thread Jay Morgan
I think it's 0 seconds.
Seriously, we had this conversation in-house today and I am surprised that
(1) we are still building Flash intros; (2) that we'd build something (on
the web) that needs an intro, a (required) tutorial; and (3) that the we
slice the pie such that we look to solve the problem in this tutorial rather
than in the whole interface. Our in-house designer responded well, it's not
an intro, it's a tutorial. Maybe it's not the designer's problem to solve.
Maybe the director can help you out with some negotiating skills.

I pitch something like www.southwest.com's clear starting points for the
primary tasks or what blogger has done with their 'what is it?' and 'easy as
1-2-3' overviews. That's a homepage component. It reinforces the value, the
main actions/tasks, and explicitly communicates the navigation and
interaction.

Arguing to the example of smilebooks.com: Compare the value of that woman
with her hands up in the air to a '1-2-3' diagram. I see a task to replace
the stock photos with informative graphics.

If you have to give instructions or directions to a task, I think of the
hover invitation pattern in the YUI library as the concept to follow. It
combines help on demand with error prevention to show people as they need
it. Taking over a UI to show people how and/or why to use it is just wrong.
Think of the physical analogy: What if someone got up in your grill when you
walked into a store and explained to you how to shop in their store. That's
not help, it's Woolworth's gone wild.

/soapbox /ahem


I hope this helps. Sincerely.
-Jay

On Tue, Oct 28, 2008 at 1:05 PM, Anthony Zeoli [EMAIL PROTECTED] wrote:

 What¹s the recommended time to run a Flash movie introducing a site, its
 content and available tools to a new user on arrival.

 Example, see http://www.smilebooks.com/

 I think this one runs for 8-9 seconds end to end.

 Thanks!
 --

 Anthony Zeoli | ZAAH.COM
 VP Product  Business Development

 e: [EMAIL PROTECTED]

 +1 631.873.2007 | Direct
 +1 631.873.2007 | Main
 +1 917.705.4700 | Mobile
 +1 631.873.2050 | Fax

 AIM: djtonyz | Yahoo: anthonyzeoli | MSN: djtonyz | Skype: tonyzeoli |
 Twitter: djtonyz

 6 Dubon Court
 Farmingdale, NY 11735

 This document contains proprietary and confidential information, which are
 the exclusive property of Zaah Technologies, Inc.  Unauthorized use of this
 or any document, marked confidential is strictly prohibited.
 Copyright(c) 2008 Zaah Technologies, Inc. All Rights Reserved.


 
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Re: [IxDA Discuss] Terms and Conditions with a twist

2008-10-27 Thread Jay Morgan
Original question about 'how to force/ensure TC perusal prior to
agreement':Years ago (early 2000's) I was branded by this experience where a
TC dialogue box broke my expectations: After several attempts to click
through, I figured out i *had to* scroll all the way through the TC text
box before I could click Accept and succeed. Ever since then, I've been on
the watch for others. It seems the original was something like AOL or
Napster or MS Money.

I've seen three versions of this:
- scroll to bottom of text box where you find the call-to-action
- scroll to bottom before being able to click
- using a rich layer to show the call-to-action when a user tries to do
something else

Later question about 'why not have plain language terms':
Southwest Airlines, www.southwest.com, has the most accessible terms and
conditions i've ever seen on their ticket policy. In fact, I think I've seen
both Forrester and AdaptivePath cite the example. This is exceptional
because ticket policies are akin to the offspring of a perpetual motion
machine and a Rube Goldberg machine. I'm guessing SWA's came from their
corporate culture, not from the urging of a designer.

The bottom line seems to be: The company will communicate clearly with
customers when they communicate clearly with each other. I agree that it's
our responsibility to help them see the value of and accept the
responsibility for that task.


I hope this helps.
-Jay


On Mon, Oct 27, 2008 at 4:17 AM, McLaughlin Designs 
[EMAIL PROTECTED] wrote:

 I am looking for sample of Terms and Conditions acceptance with a bit of a
 twist.

 Generally when I have set up TC acceptance in the past, there is a
 scrollable box with all the legal text followed by either a check box to say
 that you have read/accept the TC or there are radio button for yes and
 no about accepting them. In either case a person never has to actually
 read, or even scroll to the bottom of, the TC text. The common stuff...

 However I have a client that will not accept (no pun intended) this. Their
 legal team is insisting that the user is forced to at least reach the bottom
 of the TC before they can accept them. They do understand that this does
 not mean that anyone had read the text, but they want to be able to say that
 at least someone has been forced to reach the end of the text before
 accepting it.

 While I have some ideas about how to go about this, I was wondering if
 anyone knew of some sample that are online now that are doing this.

 BTW – This is not something that is arguable with the legal team about not
 having this capability.


 Thanks -
 
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Re: [IxDA Discuss] Twitter

2008-10-22 Thread Jay Morgan
Since i've been called out regarding threesomes, I'll instantiate one here
and share the sentiment i expressed in my latest tweet:
Ode to the tweethaters: someone must sit behind the wave and declare the
idea of tide unproven, their skepticism of fluidity unchanged.

That came to mind after reading william brall and tahsin shamma's points
that the value isn't there. There's a difference between what you can't see
and what isn't there. I don't have to understand tides to derive pleasure
from going to the beach and enjoying a swim at my leisure. I'd rather you
get in the water yourself than have to explain it to you.

Results of using twitter: the laconic art learned under the selection
pressure of 140char or less. And, i lost 3 inches from my waist by
economizing.


Getting back to some -me time...

On Wed, Oct 22, 2008 at 3:47 PM, Will Evans [EMAIL PROTECTED]wrote:

 On Wed, Oct 22, 2008 at 4:38 PM, Tahsin Shamma [EMAIL PROTECTED]
 wrote:

  I think it definitely is a personal choice.
 
  If I went to a party, I would rather have one night-long deep
 conversation
  with 1 person than 50 short conversations with many people. Sure I spend
 a
  lot of time on the web, but I also feel that the web has lessened
  interaction between people on a personal level, to a degree that everyone
  is
  just a blurb of their real personality.


 Agreed - one long conversation in meatspace is definitely better - I still
 don't buy the notion of a bunch of folks going to a bar, and between sips,
 tweeting the conversation - but to each his own.

 
 
  If I were to liken Twitter to anything, it would be like setting up your
  own
  personal forum/IM chat, a place where only you and your friends and
 anyone
  you'd like to share your id with can constantly chat.

 Yeah - I think @daveIxD likened it to IRC - which seems the closest
 'analog'
 pardon the mixed usage.

 
 
  I agree, the medium is the message, and the medium itself is still too
  impersonal for me to really communicate with someone.


 it can be inane and impersonal sometimes - but it can act as a gateway drug
 to great intimacy with folks, but it's still more group focused, and there
 is still no I in threesome. (thanks @*jayamorgan
 http://twitter.com/jayamorgan
 )*

 ~ will

 Where you innovate, how you innovate,
 and what you innovate are design problems


 -
 Will Evans | User Experience Architect
 tel: +1.617.281.1281 | [EMAIL PROTECTED]
 aim: semanticwill |  gtalk: wkevans4
 twitter: semanticwill | skype: semanticwill

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Re: [IxDA Discuss] Twitter

2008-10-22 Thread Jay Morgan
Will, would you please tweet that so i can favorite it?

On Wed, Oct 22, 2008 at 5:10 PM, Will Evans [EMAIL PROTECTED]wrote:

 Add your twitter to your sig - gain more followers, become rockstar, get
 better job, move to Beverly Hills, get a healthy XXX addiction, check into
 rehab, recover, go on twitter intervention lecture circuit.

 On Wed, Oct 22, 2008 at 6:05 PM, Loren Baxter [EMAIL PROTECTED]
 wrote:

  I'm still figuring out how Twitter is useful.. it seems like a network
 that
  develops pretty slowly.  I've gotten to talk to some UX folk that I never
  might have met otherwise, which is fun.  Crowdsourcing is pretty tough
 when
  you don't have many followers, but it looks like an awesome power to
 have.
  However, one point is clear, that Twitter can connect you painlessly with
  strangers and / or industry stars.  IM never did that, not for me - seems
  too awkward and personal, like calling someone out of the blue.
 
  Random note: I was looking for Mario on twitter and stumbled on his
  mis-spelling redirect account - totally awesome:
  https://twitter.com/marioborque   Unfortunately I showed up too late to
  snag
  laurenbaxter.
 
  Loren
 
  -
  http://acleandesign.com
 
  On Wed, Oct 22, 2008 at 2:40 PM, Mario Bourque [EMAIL PROTECTED]
  wrote:
 
   Wow, that's a pretty distinguished list (except for me that is). Thanks
  for
   including me. I enjoy those conversations too.
  
   On Wed, Oct 22, 2008 at 5:03 PM, Steve Baty [EMAIL PROTECTED]
 wrote:
  
   
   
But I thoroughly enjoy the fact that I can chat/banter/debate with
  fellow
practitioners like Russ Unger, Will Evans, Dave Malouf, Dan Brown,
  Mario
Bourque, Livia Labate, Christina Wodtke etc etc at any time
 throughout
   the
day.
  
  
   --
   Mario Bourque
   Web: www.mariobourque.com
   Email: [EMAIL PROTECTED]
   Twitter: www.twitter.com/mariobourque
   
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 --
 ~ will

 Where you innovate, how you innovate,
 and what you innovate are design problems


 -
 Will Evans | User Experience Architect
 tel: +1.617.281.1281 | [EMAIL PROTECTED]
 aim: semanticwill |  gtalk: wkevans4
 twitter: semanticwill | skype: semanticwill

 -
 
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Re: [IxDA Discuss] Twitter

2008-10-22 Thread Jay Morgan
rather, not every need is evenly distributed.

On Wed, Oct 22, 2008 at 5:30 PM, Robert Hoekman Jr [EMAIL PROTECTED] wrote:

 
  I am also very skeptical of the need for something like this.


 Not everything is designed to meet a need.

 -r-
 
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Re: [IxDA Discuss] Good digital voice recorders?

2008-09-10 Thread Jay Morgan
Hi Jenn,

Apropos post to read, as I spent this afternoon looking at digital voice
recorders. I have to conduct phone and in-person interviews, so I'm looking
for a hardware solution to record from the phone. I want digital to archive
it on a Vista system. So far, I've found Sony and Olympus models, but am
having a hard time finding the critical features or a clear deciding point.

Most recommendations led to Olympus, and this model DS-40
http://www.amazon.com/Olympus-Digital-Recorder-ACCESSORY-BUNDLE/dp/B001259XDW/ref=pd_rhf_p_t_2.
I even called Olympus to ask about all their models, since i didn't find
online tools to help pick. The rep made the impression that some of
the VN- models don't work well with Vista. But, for that DS-40 you have
to upgrade the firmware for Vista integration.

Anyone have a recommendation for phone conversation recording (I won't ask
how you use it), and/or success with Vista?


Thanks.

On Tue, Sep 9, 2008 at 6:46 PM, Jenn Anderson [EMAIL PROTECTED]wrote:

 Hi all:

 I'm planning some in-person interviews and am looking for a reliable
 digital voice recorder. Any advice on models and why you like it is greatly
 appreciated!

 Thanks.
 
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Re: [IxDA Discuss] Jazzy point for a UX pitch to a bank

2008-09-03 Thread Jay Morgan
Secret sauce revealed. And, the recipe shows to be too potent in its
simplicity for the many others - especially those with account teams - to
pull off.


Thanks for sharing, Jared.

On Wed, Sep 3, 2008 at 8:39 AM, Jared Spool [EMAIL PROTECTED] wrote:


 On Sep 3, 2008, at 8:33 AM, Trost Ann-Marie wrote:

  I'm doing a UX project pitch to a bank.  It includes going mobile.  Right
 now, our ppt. is a little flat and wondered if you all might have a jazzy,
 shazam point or two that has been effective.  Our case studies are solid but
 just no pop on huge ROI of why they need to sign up now (at least at my read
 of it).


 Here's my suggestion (based on virtually no information about your
 project): Rewrite your ppt to make *no* mention of User Experience,
 Design, or Usability. Also, nuke your case studies.

 Instead, focus it entirely on things that your client has identified are
 the critical challenges in their business. Talk about their issues in their
 language.

 The largest usability testing project we've ever done ($750,000 for 72
 users with a user remuneration budget of $95,000) we won with a 7 page
 proposal that never mentioned the word usability once. It talked
 completely about the client's current problems and how, if we knew more
 about the customers, we could get them to spend more money. (There were no
 case studies and the About UIE section was 2 sentences long.)

 If you really want to be radical, nuke the ppt entirely and don't talk for
 more than 30 seconds in the first 10 minutes of your time with the client.
 Instead, just keep asking questions and let them explain their issues to
 you.

 If you want to be truly as radical as we are, make your 30 seconds of
 talking be, You guys seem really smart and with-it. You've got a good team
 and you've done some amazing stuff. I don't see why you think you need us.
 What could we possibly do for you that you can't do yourselves? Then sit
 back as they work really hard to pitch to you why they should be your
 client. That's how we roll.

 :)

 Hope that helps,

 Jared

 Jared M. Spool
 User Interface Engineering
 510 Turnpike St., Suite 102, North Andover, MA 01845
 e: [EMAIL PROTECTED] p: +1 978 327 5561
 http://uie.com  Blog: http://uie.com/brainsparks




 
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[IxDA Discuss] how to present UX to the whole agency

2008-08-12 Thread Jay Morgan
I just took the role of Director UX at a small interactive marketing agency,
and i need to show/tell/present to them what UX is and is not. It's a team
of one now that is growing to meet demand. (Our first addition joins next
week.)

The need:
The whole company - from graphic designers who are moving from print to web
to account execs to project managers - need to learn a little and a lot
about what UX is and does. This is to answer questions like When do we
bring you into a project and why? to Why do you make a sitemap instead of
the technology team? to Why do you suddenly get to tell me what to design
if I'm a designer and you're not?

What should I include? Skill sets. Deliverable types.
What's worked for you? What lessons did you learn? What do you wish they
knew about you when you started?
Can you point me to good examples or maybe share one with me directly?

I want to steer clear of the What is IxD versus IA type of inside
baseball. My first was to set a vision of differentiate and connect along
the lines of typical dichotomies design-vs-engineering, art-plus-business,
exploration-vs-analyis. I'd like to set up a design problem from a fake
project, show a without UX solution, and then show a with UX solution.
The with-UX version being improved by diverse problem-solving skills rather
than trying the we just design better than you line.

My goals: Get involved in more projects. Get involved earlier. Shift from
hand-off or check-in with designers and technology teams to a collaborative
relationship.


I appreciate your thoughts and suggestions. I apologize to those of you who
got this on a cross-posting.

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[IxDA Discuss] Silverlight pattern library

2008-08-08 Thread Jay Morgan
This post is to request that M$ make a (public) pattern library for
Silverlight. And, to ask that if someone knows of one they can share it with
me.

The problem so far: I'm researching Silverlight and the substantial part of
it seems to be buried in *applications that require install*. I do not have
admin rights in M$ Vista, so I cannot see the work, thus I cannot evaluate
it, thus I cannot share it, and it is not easy for my team to make the case
for working with it.

I remember years ago when I could simply go to the MSDN section for Common
Controls and share those proto-design patterns. I'm looking for the WPF
version of that. And, it's ok if I have to use a Silverlight plug-in to view
it. It just seems like a significant use case UC0.2: Users discover
Silverlight by exploring web, which has condition User does not have - and
will not get - Vista admin rights to support installing Silverlight
applications needs to be met. This
http://msdn.microsoft.com/en-us/library/bb404716(VS.95).aspxhttp://msdn.microsoft.com/en-us/library/bb404716%28VS.95%29.aspxjust
doesn't really get me where the old Common Controls would.

Maybe someone can point me to an existing one?
Thank you for letting me post this request.

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Re: [IxDA Discuss] Designing vs. Architecting

2008-08-08 Thread Jay Morgan
if it's well architected, it shouldn't take that long to find them...

On Fri, Aug 8, 2008 at 11:50 AM, Jeff Howard [EMAIL PROTECTED] wrote:

 Dave wrote:
  Jeff, is there any way for us to get those early conversations
  BACK into the database.

 Sure. It'd probably take a little elbow grease but it's possible. I
 wasn't on the list back then so I'm not sure how many messages
 we're talking about, but if you're willing to forward the messages
 to an ixda address we can get them back onto the website.

 // jeff


 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
 Posted from the new ixda.org
 http://www.ixda.org/discuss?post=31882


 
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Re: [IxDA Discuss] Browser tabs as application navigation

2008-08-08 Thread Jay Morgan
Do you mean that the application will open a (web) browser for each task?
Or, do you mean that the application will have tabs for navigating, but all
navigation will reside in the application and you were just citing browser
tabs as a familiar example?

Navigation tabs are fairly well established:
http://developer.yahoo.com/ypatterns/pattern.php?pattern=navigationtabs; and
http://welie.com/patterns/showPattern.php?patternID=tabbing.

To walk through the scenario you described, it sounds like you're mixing up
navigating with task completion. Navigation accepts that a person will
browse in a manner they decide, allowing them the ability to move up down
and side to side in the site structure. Task completion is typically a
focused, if not restricted, sequence of actions. If someone has to complete
a task in this application, then don't mix it up with tabs meant to
navigate.

More specifically, you mention that they might complete a task in Tab-*n*,
and in order to kick off a new task, they would have to return to Tab-1. The
design should be well-architected so that the task hierarchy is clear. That
is, the person understands the sequence of actions and how to move through
that sequence. For example, clearly labeling, ordering, and presenting the
steps in a task sequence like this http://ui-patterns.com/pattern/StepsLeft.


Whether you choose to organize the tasks in tabs or to put them each in a
separate 'page', it should be obvious to people (outside your project team)
what it takes to complete the task, and how to move from one action to the
next. If you drop them off at the end and they don't see how to start the
next step, then you can expect low success rates.


I hope this helps.

On Fri, Aug 8, 2008 at 11:22 AM, Jennifer Cummings 
[EMAIL PROTECTED] wrote:

 Sorry, I should have noted:  yes, we have a captive audience. This is
 for internal employees to whom we provide the browser.


 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
 Posted from the new ixda.org
 http://www.ixda.org/discuss?post=31904


 
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Re: [IxDA Discuss] Silverlight pattern library

2008-08-08 Thread Jay Morgan
re: Public pattern library for Silverlight:
The problem in short: I want to see Silverlight's portfolio. Building a
pattern library is a suggested solution for showcasing Silverlight work. The
specific PL execution means that it's in the parlance of interaction design,
which is a major portion of the Expression target audience.

re: Silverlight plug-in:
Two parts to this problem: 1) Plug-in issues hide SL work in web. 2) SL work
in desktop apps is invisible b/c i can't install and run those apps.
Part one story:
Keyword: should. Yes, SL should just go, but it does not. I can't install
v2b2 because i don't have admin rights, so i have to wait to get that in
order to view most examples. This is a typical reinforcer of pain w/ MS
products. SL and Expression thus look less attractive. What if I build
something in v2b2 and then v3 makes it obolete/inaccessible? I wouldn't pass
that risk to my clients.
Part two story:
More of a marketing problem than technology. If there's really good SL work
on desktop apps, I'd like to see some of the capabilities. (Of course, not
asking to see proprietary stuff, just what it can do.) The core stands: I
want to see SL's portfolio to see if it's worth using (SL/Expression). If I
can't see it, I can't evaluate that. Or, worse, the evaluation ends with a
bad score - sort of an uncontested match.

What makes me think I could see this portfolio? Surface marketing campaign.


Thanks for the reply.
On Fri, Aug 8, 2008 at 1:40 PM, J. Ambrose Little [EMAIL PROTECTED]wrote:

 Jay,

 I might be able to help you out, but it is not clear to me exactly what you
 want.  What do you mean by public pattern library for Silverlight?  The
 rest of your post seemed generally about discovering Silverlight, so I'm not
 sure what exactly you're looking for.

 As for requiring installation, what are you seeing that requires
 installation for Silverlight?  Once you get the Silverlight plug-in
 installed, Silverlight apps should just go.  It may be that you have the
 public v1 and are looking at Beta 2 samples?  In that case, you do need to
 get the Beta 2 installed as it is a brand new beast--1.0 was essentially a
 media player that could be automated via JavaScript.  2.0 has 1.0 + a new
 scaled down .NET CLR and all the goodies that come along with that.

 --Ambrose




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Re: [IxDA Discuss] Silverlight pattern library

2008-08-08 Thread Jay Morgan
I appreciate your judicious if verbose response. Sincerely.
However, I just wanted to see what Silverlight can do and whether it's worth
working in now. And, I wanted to have it done before lunch today. I might
come back to the resources on another Friday when I have time to evaluate
new directions.


Thanks.

On Fri, Aug 8, 2008 at 3:12 PM, J. Ambrose Little [EMAIL PROTECTED]wrote:

 On Fri, Aug 8, 2008 at 3:23 PM, Jay Morgan [EMAIL PROTECTED] wrote:

 re: Public pattern library for Silverlight:
 The problem in short: I want to see Silverlight's portfolio. Building a
 pattern library is a suggested solution for showcasing Silverlight work. The
 specific PL execution means that it's in the parlance of interaction design,
 which is a major portion of the Expression target audience.


 I think recent discussions here have shown that there is confusion even
 within the IxD community about the term pattern; hence the desire for
 clarification--safer not to assume we're on the same page there.  I still
 don't see the value in a Silverlight-specific pattern library--Silverlight
 would be just one technology in which UI patterns could/would be
 implemented.  Unless you mean, e.g., a control library?

 If you're looking for the actual widgets that are implementations, then I
 suggest searching on Silverlight controls.  There are a number (~30)
 of the most common controls (textbox, itemscontrol, datepicker, grid, etc.)
 available in the beta right now.  Microsoft has said they plan on ultimately
 shipping over 100 controls out of band that folks can use in their apps.

 I can't speak to whether or not MS has targeted IxD's specifically with
 Blend.  Maybe they meant to, but I tend to agree with Dave Malouf's
 assessment on that point.

 Anyhoo, here are some resources for ya:
  http://silverlight.net/ - The Official Silverlight Community Site

 http://www.silverlightshow.net/ - Quality Independent Silverlight
 Community Site
 http://silverlight.net/Showcase/ - Showcasing SL work on the Web

 http://www.wynapse.com/ - Silverlight Articles, Blogs, Examples, and More

 http://msdn.microsoft.com/en-us/library/bb188743.aspx - MSDN Library for
 Silverlight


 http://weblogs.asp.net/scottgu/archive/2008/06/06/silverlight-2-beta2-released.aspx
  -
 Scott Guthrie is a VP over this stuff, and this is a good (albeit
 dev-oriented) intro to SL B2.

 [Plug] I am co-authoring a Silverlight 2 
 bookhttp://www.amazon.com/Silverlight-Programmers-Reference-Ambrose-Little/dp/0470385405/,
 so that's another resource, and we have an early access 
 wikihttp://silverlight2.wrox.com/wikifor anyone interested in getting at it 
 before it is published.  Of course,
 the target audience for that is definitely devs.



 re: Silverlight plug-in:
 Two parts to this problem: 1) Plug-in issues hide SL work in web.


 Eh?  Flash? Shockwave? Applets?  Needing a plugin to further enrich the Web
 experience is not new, nor are issues with plug-ins (like installs and
 upgrades) specific to SL.


 2) SL work in desktop apps is invisible b/c i can't install and run those
 apps.


 Right now, if I'm understanding your issue correctly, there is no offline
 activation story for SL.  There is no AIR-like equivalent to let SL run
 outside of the browser (or a browser control inside some other app).



 Part one story:
 Keyword: should. Yes, SL should just go, but it does not.


 It does if you have it installed.  Same story for Flash and any other
 plug-in based tech.


 I can't install v2b2 because i don't have admin rights, so i have to wait
 to get that in order to view most examples.


 Last time I checked, you need admin to install Flash and Flex/AIR, too,
 no?


 This is a typical reinforcer of pain w/ MS products.


 Seriously, this is not an MS-only issue.  I think there is a
 double-standard being applied here.


 SL and Expression thus look less attractive. What if I build something in
 v2b2 and then v3 makes it obolete/inaccessible? I wouldn't pass that risk to
 my clients.


 Think of it this way:

 Silverlight 1.0 = roughly equivalent to plain Flash in terms of target
 functionality
 Silverlight 2+ = more like Flex--there's a lot more to it, so it requires a
 bigger/different runtime

 In other words, the difference between v2 and v3 will not be equivalent to
 that between v1 and v2.  What that means in terms of installation  updates,
 I can't say for sure, but I do know that some level of updates will be
 opt-in automatic for clients once v2 is released.


 Part two story:
 More of a marketing problem than technology. If there's really good SL
 work on desktop apps, I'd like to see some of the capabilities. (Of course,
 not asking to see proprietary stuff, just what it can do.) The core stands:
 I want to see SL's portfolio to see if it's worth using (SL/Expression). If
 I can't see it, I can't evaluate that. Or, worse, the evaluation ends with a
 bad score - sort of an uncontested match.


 I'd check out the resources above.  SL 2 is still

Re: [IxDA Discuss] Silverlight/rich image galleries

2008-08-06 Thread Jay Morgan
Thanks Captain. I was hoping you'd respond since my obvious-dar is seriously
debilitated in the summer heat which enfeebles my web researching.

Yours Truly,
Captain Morgan

On Wed, Aug 6, 2008 at 8:40 AM, Bryan J Busch [EMAIL PROTECTED] wrote:

 Captain Obvious says: Like on Flickr?

 http://www.flickr.com/photos/friends/show/


 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
 Posted from the new ixda.org
 http://www.ixda.org/discuss?post=31832


 
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[IxDA Discuss] Silverlight/rich image galleries

2008-08-05 Thread Jay Morgan
I'm looking for examples of image galleries based on rich technology,
especially Silverlight. Can anyone share examples?


Thanks.

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Design Patterns  Mental Models.

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Re: [IxDA Discuss] filters for a profile search

2008-08-04 Thread Jay Morgan
@ Azmir:
The Pump Audio Soundtrack tool was exactly the kind of inspiration I was
looking for. A designer and I started sketching out concepts together last
week, and it's similar to that tool. It has a good mix of browse-filtering,
and I was in the search-then-filter mental set.

@ Santiago:
Great challenges. To you point, though, people would start with field of
practice, since students would be happy to relocate for a new job. Think of
it this way: Student studies environmental law in a Florida law school. A
firm in Houston, TX, would see him/her as a perfect candidate, since they're
looking for someone in the Gulf (of Mexico) region. Applying a field of
practice filter and then something for geography would help them narrow
to a mid-sized list that they can further winnow.

@ Michael:
I notice this proficiency w/ Boolean, too. Our challenge is that attorney's
might 'destroy' their results if they enter a fields we don't index, and our
search engine won't be that strong across all fields in the pilot. We will
probably work in keywords for specific fields, and that's part of the
overall challenge. Azmir's suggested Pump Audio has a distinct selection for
keywords, which suggests a good signal to users that the two methods are not
necessarily equivalent.

Thanks for the contributions. I'd love to hear more ideas or see more
examples. This challenge becomes more frequent, not less.
-Jay

On Mon, Aug 4, 2008 at 10:18 AM, Michael Moore [EMAIL PROTECTED]wrote:

 For what it's worth, in my experience lawyers are much better than average
 users at forming boolean searches - they do it often in eDiscovery and
 literature searches. (I've done a couple of eDiscovery applications and in
 testing, the level of sophistication around searching was very high.)
 The way these types of searches are usually run is to create a group of
 result sets, and then manipulate the sets. So, for example:

 - licensed in state = California - Set A
 - type of law degree - JD - Set B
 - In A and B - Set C

 Now, for folks not experienced in searching, I still think Kayak does an
 amazing job with its checkboxes and sliders.

 Michael Moore
 Pure InfoDesign
 Mill Valley, CA

 On Thu, Jul 31, 2008 at 7:02 AM, Santiago Bustelo
 [EMAIL PROTECTED]wrote:

  In the employment website bumeran.com, we let the user start the
  search with as little as possible, and filter the results
  progressively.
 
  That takes a lot of guesswork out of the problem (making decisions
  about results you're going to get, if any, before getting them). And
  there is no difference if you start the search with keywords, or
  clicking in a category or suggestion.
 
  From the 5 fields you mention, the better suited to be the search
  starter are state licensed in OR state (showing both will be
  confusing). Makes no sense to start a search by field of
  practice, and getting mostly candidates thousands of miles away.
 
  Data is never distributed in an uniform fashion across categories,
  etc, and in many ocassions applying just one filter yields manageable
  results. With a well thought search engine, that is. If the search
  engine needs too much input from the user to mask out bad results,
  then the search engine is asking the user to do the walk.
 
  --
  Santiago Bustelo // icograma
  Buenos Aires, Argentina
 
 
  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  Posted from the new ixda.org
  http://www.ixda.org/discuss?post=31744
 
 
  
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 --
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 www.pureinfodesign.com
 
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Re: [IxDA Discuss] Web interactions and the old brain

2008-08-02 Thread Jay Morgan
Hi Bryan,

re: seeing banner ads with your peripheral vision:
The human eye has different receptor cell types in the focal area than it
does on the places far from the focal area. the focal area is - you guessed
it - equipped with cells for precise observation. the parts of the retina
far from the focal area have cells that are better at 'blunt' perception.
detecting motion is one of those. the outer-retina cells detect motion in
the peripheri and the eye orients towards it so that the focal area is on
the moving object.
You can pick up a neuroscience textbook at HalfPrice books that'll have
chapters on the retina, which is considered part of the human brain because
it's neurons. Here's the neuroscience text I used:
http://www.amazon.com/Principles-Neural-Science-Eric-Kandel/dp/0838577016.
Or, you could just get a (probably much smaller) book on cognition that'll
tell you what you need to know in a nutshell about visual perception. I used
Matlin's textbook Cognition.

re: the old brain:
I've heard more than I ever wanted to about how under certain conditions
'humans revert to using their lizard brain when emergency strikes. Right,
when your child is drowning or your life is threatened you're going to use
reflexes and ingrained behaviors, but let's not mistake a flashing content
container for an attack by a potential predator. Also, the lizard brain
concept is going too far, too, since there is a lot of cortex around the
older parts of the brain and the brain distributes processing for the kinds
of tasks we use in UIs. In a nutshell, our behavior is driven by implicit
and explicit thoughts, but it's not likely to reach the point of someone
having a fight-or-flight response to a UI. Of course, the value of usability
testing is that you'd be able to record the exact moment when someone flees
the scene out of fear.
For a reverse perspective, though, it's good to see immersive virtual
reality being used to treat PTSD.


I hope this helps.

On Fri, Aug 1, 2008 at 2:37 PM, Bryan J Busch [EMAIL PROTECTED] wrote:

 I was at a conference once, (either SxSW or Adaptive Path's UX Week), and
 someone was speaking about banner ads, and how we only see them in our
 peripheral vision, which makes us nervous because our old brain knows
 that
 shadows moving in the corner might well be a tiger, and we should be on
 alert.

 Does any of this sound familiar? I'm very interested in how psychology
 plays
 a role in web design, but so far I haven't found any resources on the
 topic.
 Is there anything you can recommend?
 
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[IxDA Discuss] filters for a profile search

2008-07-30 Thread Jay Morgan
Hey IxDAers,

I'm designing a site that enables law firms to search law student profiles
to find job candidates, and have have to build the interface attorneys will
use to search the student profiles. I'm struggling with how to start the
search. Most fields have set values (state, law school name, law degree,
field of practice, state licensed in), and it seems we'd kick it off with
filters. There are about 15 such fields to search by, and we've got the
primary filters list down to 5 (those stated above). other filters will be
progressively disclosed. Searchers could use all 5 primary filters to yield
a focused results set - e.g., school name, practice area, state licensed in,
degree. Or, searchers could pick one or two filters to yield a large set
they can further winnow - e.g., state only.

I'm kinda stuck in the search starts with a keyword entry box, or else it's
a trip planner mental set. I want to see examples that aren't keyword or
trip planner searches, but don't have any in reach. Well, any that are good
examples. Can you point me to - or, share a shot of one you like - that
starts with filters? Or, offer me advice to help?


Thank you.

-- 
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Information Architecture  Scenario-based design.
Design Patterns  Mental Models.

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Re: [IxDA Discuss] How do people use applications differently from expected?

2008-06-30 Thread Jay Morgan
Hi Petra,

Realizing that users pave their own paths through an application is a
significant milestone in maturing towards sound design.

Applications/sites are usually designed around an *idealized* path through
the application, but the real paths users take often do not match the
idealized. You specifically mention the Confluence wiki, and I'd point you
to Confluence's own study of behavioral patterns with wikis,
http://www.wikipatterns.com/http://www.wikipatterns.com/display/wikipatterns/Wikipatterns.
That site reflects that Confluence has a good understanding of a few
behavior types:
- individual users exploring and consuming content
- groups of users interacting through the application
- individuals using the application as a tool to gain leverage (political or
bureaucratic)
- and, how social dynamics play out around the tool and the content it
supports
I have yet to work in a group who understands the interaction between their
product and their users so well that they can define (and reliably document)
it.

I see the challenge being: How do you get the organization to realize the
non-ideal, or real, paths through the application and to design for them? In
my last ecommerce role, I went so far as to make a flow diagram of the
idealized path to product just to show people on each project what we
assumed was happening. That explicit diagram made it easier to talk about
less discussed, but highly common, real paths we saw users taking through an
experience. After all, it's hard enough for a large team to imagine an
abstract path for one scenario, much less for them to imagine several
competing paths. Once you name and reveal the ideal path, use metrics to
support the fact users pave their own way.

I would call you out on the practice of deciding to hide/show navigation in
the wiki, though. Rather than a priori hiding the nav, release it and find
out how people use it. I have to reflect on the many times I've seen a
stakeholder fiat to remove that feature, when there is good evidence that
it will add to a better user experience. I'd rather try it out and learn
what direction to take by user behavior than to dictate it myself.


I hope this helps.
-Jay

On Fri, Jul 11, 2008 at 6:53 AM, Petra Liverani [EMAIL PROTECTED] wrote:

 I seem to remember that in an earlier post Robert mentioned that users will
 not always utililse an application as expected, for example, using a wiki
 as
 a project management tool.

 When our company got a Confluence wiki I initially considered creating a
 space for a group of users but decided against it because there was no
 navigation menu. I later discovered there was a left navigation menu
 plug-in
 and saw other sites using the left nav with a Search above it. The position
 of the Search seemed so much friendlier than the remote default top right
 position so I had the space created with the left nav and friendlier
 Search. Shortly afterwards I discovered that the faster operators were
 using
 the Search to navigate the space and not bothering with the left nav.
 Indeed, I used the Search myself the same way - in their space though I
 generally used the left nav in my own space. Ironically, although it was
 the
 lack of a left nav that stopped me creating the space in the first place, I
 seriously thought of the possibility of removing it as perhaps a way to
 stop
 users wasting time drilling down looking for things when they could find it
 much more quickly with the Search. However, I feel sure users wouldn't have
 used the remote Search for navigation if the more friendly-placed Search
 wasn't there - partly because of its position and partly because its
 default
 is to search the whole wiki rather than the wiki space which makes it more
 cumbersome.

 What other ways have you experienced people using applications differently
 from expected?

 Regards,
 Petra


 
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Re: [IxDA Discuss] [off-topic] work for equity

2008-06-25 Thread Jay Morgan
Hi Gabriel,

Use a sliding scale weighted towards pay in the present and towards equity
in the future. Get the agreement in writing.

A bit more detail:
It's a new venture, so you want to realize some short-term value now and as
you progress. Getting paid today means that if they have to close the doors
on short notice, you've used your time wisely. After all, you could be doing
something else with your time that has pay and benefits.

If the company, its revenues, and your role develop as time goes on, then
your remuneration would shift to some pay plus some equity. Use milestones
as clear markers for when and how to shift. Milestones could be revenues,
amount of time in operations, or client portfolio, or a combination. For
example, you get 100% pay until they reach $1M quarterly revenue, and then
it shifts to 75% pay 25% equity. (You should work out the dollar value of
that equity so you know it's 25% of your total. This could mean you stay at
the same pay amount and add equity on top.) Or, if you bring on new
business, then your equity is balanced to how much that new business
increases the overall portfolio. This way, at any end point, you'll have
been paid and friends can stay friends.

In the distant future, your remuneration could shift to something like 10%
pay and 90% equity, which should reflect your role maturing to something
more like a managing partner than a billable resource.

It worries me to see something like, i work for them now for pay, but we're
talking about me getting equity. Really? What's your confidence level? Get
it in writing. Better, put it in writing and take it to them. When it
requires action on their part, you'll start to see their intentions and they
will see yours. (it's just like any other client - you only have a deal when
the contract is signed.)


I hope this helps.
-Jay

On Tue, Jun 24, 2008 at 8:16 PM, Gabriel Friedman 
[EMAIL PROTECTED] wrote:

 Hi -

 Sorry for the slightly off-topic posting, but the quality of this list
 makes it my first choice; and I expect some of you have experience with this
 question.

 I may have a chance to work for a small (3-person) startup. They have seed
 capital, a good idea, a wireframe, and are now looking to design a working
 prototype. My role would be designer/UI/UX guy.

 I'm impressed with the team and the idea, and would like to negotiate for
 equity rather than pay (it's a freelance position). I'm not sure where to
 start, or how to value my contribution.

 Any thoughts on how to approach this question?

 Thanks,
 Gabe Friedman

 
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Re: [IxDA Discuss] Spatial reasoning and spatial memory

2008-04-13 Thread Jay Morgan
Hi Morten,

I think spatial cognition will match what you're looking for. It's usually
called spatial cognition in the academic literature. So, memory is a part
of cognition, as are attention and perception. As you read about spatial
cognition in general, you'll find the research will then focus in one area
or the other.

The most prolific author I remember in this area was Barbara Tversky
http://waldron.stanford.edu/faculty/tversky.html, wife of Amos Tversky.
(Amos later became one of the only psychologists to win a Nobel Prize. It
was the prize for Economics, given for his work on biases in cognitive
heuristics http://en.wikipedia.org/wiki/Cognitive_bias.) Barbara has a few
chapters in this huge book:
http://www.amazon.com/Oxford-Handbook-Memory-Endel-Tulving/dp/0195122658,
which is a good place to start since I assume you can find it in a library
and be able to get a lot of resources from it. I notice she's got some
articles in ACM, too, if you're a member there.

A bit about spatial cognition, memory, and perception:
Some of BTversky's work deals with how a person sets up a frame of
reference. It can be egocentric, based on one's own location, or
allocentric, based on another's location. This is important in how you
learn, remember, navigate, or judge a space - even if it's an abstract
space. So, users might try to learn an abstract space by figuring out a
frame of reference to explain how it's structured. (Their mental model now
has a spatial component to it.) Of course, their judgment can be messed up
by inherent biases or other habits. BTversky writes about one called the
landmark fallacy, where people judge space differently based on their
proximity to a landmark. I say all of this because you can use this stuff to
structure an experience well and to supplement gaps in peoples' judgment.

As I said earlier, cognition is the main topic. Attention, memory, and
perception are all parts of cognition. I think you'll get better results by
looking for spatial cognition and then branching out from there. (I write
all this 'cause i studied cognitive science in school and absolutely loved
this part of the research and how it informed mental model studies.)


I hope this helps.
- Jay

On Wed, Apr 9, 2008 at 5:47 AM, Morten Hjerde [EMAIL PROTECTED] wrote:

 I'm currently thinking a lot about spatial reasoning and spatial memory
 related to small screens.

 There is a lot of work done on spatial reasoning by the Gestalt
 psychologists. I'm familiar with the gestalt principles (the little
 education I have is in typography). But I haven't found much on spatial
 memory. I found an article by Gabriel White in *Interactions* about the
 MotoFone with some discussion on spatial and gestural memory.

 Does anyone know about additional resources or research on spatial memory?


 --
 Morten Hjerde
 http://sender11.typepad.com
 
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Re: [IxDA Discuss] UX Design Process

2008-04-05 Thread Jay Morgan
Hi Jonathan,

I recommend you make a menu of services, and that you have a
simple-medium-advanced version of each service. Your skill and flexibility
will guide you in setting the scope for each project.

The menu of services:
Showcasing your work in a one-page document gives your teammates the
predictability they need as they learn the value you provide. I have been
the main UX guy in a formal PMI-certified team, and one of many UX people in
a more laissez-faire environment. In each case, the problem before me was
deciding on, recommending, and justifying specific exercises. I realized
over time that presenting a clean, one-page overview of what I offer is a
powerful and simple tool. Most importantly, it makes my work more
predictable and familiar to my users/teammates. I noticed that after a few
meetings when I'd bring the menu that they would start referencing it. They
were learning my system with very little effort. Soon, they got good at
figuring out what I'd propose for a type of project.
The alternative I see is that some people try to *explain* UX methods to
their team. That's like trying to explain an interface to the user before
they can use it. You notice they don't want your dogma - they want your
help, and they want it now. So, giving them something short, predictable,
regular menu made it much faster and easier.
In case one page seems too simplified, I'll admit there are more pages that
unpack from the first one. For example, I have a full checklist for
usability testing that includes refresh browser(s), clear history, and
restart if necessary to prepare for the next user. The level of detail
behind the scenes is up to you.

The graduated simple-medium-advanced version of each method in the menu:
Each project demands a unique blend of work that you can prepare for. I'll
use personas as an example. For instance, if I have to turn around a new
site in a couple of weeks and have no time/budget for user interviews, then
I'll write ad hoc profiles that are the simple version. If I have a full
redesign with big budget and more than a year's time, then I'll do
exploratory testing to figure out user goals and mind-sets, which might be
the medium version. If we can go out and interview users before anything
else and define comprehensive personas for a product/site, then that's the
advanced version.
In many ways, this gradation of work types is most valuable to me/the UX
team. It's like the recipes behind my menu of services. But, it's a great
way to show the team how you're tailoring your work from one project to
another. When they see that from you, they start to see how flexible you are
and it leaves the impression that you're really listening and thinking on
your feet. Plus, it's good for the budget to be able to tailor your work.

The notepad version of my process:
I use scenario-based design. (It's not trademarked, so I can sleep at night
after doing it.)
Scenario-based design:
 determine user goals + business goals
 write scenarios (how users accomplish those goals; success and failure
criteria)
 outline/define features + requirements, prioritized by business and/or
user goal
 iterative design + testing


I hope this helps.
- Jay

On Fri, Apr 4, 2008 at 2:39 PM, Abbett, Jonathan 
[EMAIL PROTECTED] wrote:

 I work in a small open-source software development team within a medical
 informatics research group.  Until last year, our development
 methodologies had been haphazard -- there were only two or three of us
 working in the same room, and we were devising our software's
 requirements as needed.  Now we have a substantial relationship with a
 corporate partner, the group is growing rapidly, and we're implementing
 more formal development workflows, lifecycles, and conventions.

 As the UI guy, I've taken it upon myself to devise a User Experience
 Design Process.  Ideally, it will identify how the UX team will work
 together with project management, the engineering team, and external
 stakeholders, and describe what tools/deliverables will be used
 (personas, user stories, use cases, mockups, wireframes, etc.).

 The materials I've found about process have been very heavy, seemingly
 from corporate environments, so I'm curious if anyone out there,
 particularly those in small/medium-sized groups or teams using Agile
 methodology, can share their design lifecycles.

 Thanks,
 Jonathan



 __
 Jonathan Abbett  [EMAIL PROTECTED]
 IndivoHealth PCHR  Children's Hospital Informatics Program
 http://www.indivohealth.org/   http://www.chip.org

 
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Re: [IxDA Discuss] Recruiters

2008-03-27 Thread Jay Morgan
While I suffer the same predicament, I find it amusing that ask Why can't
recruiters read?. A common assumption is that users do not read when trying
to accomplish a task.

Whenever they contact me w/ Leonardo job or a J2EE job, I remind myself
that these users are motivated by incentives to find candidates.
Unfortunately, that mixes with their nearly complete lack of familiarity
with terms that we take for granted.

You could mine that opportunity and build an app that aggregates jobs and
candidates, then maps skills. That might look like a wizard to an uninformed
recruiter, and it would be a big relief to people like us.


I hope this helps.

On Thu, Mar 27, 2008 at 12:55 PM, W Evans [EMAIL PROTECTED] wrote:

 Hi, is this Will Evans, the unknown voice asked.

 Yes, it is, who is this?

 This is Sarah X from CTR, Clueless Technical Resources, and we had an
 opportunity that we think might be a great fit for you.

 Really - do tell?

 We have a great opportunity for a 3 month contract as a J2EE Architect
 for
 a Fortune 500 company in Des Moines, Iowa.

 Excellent - you do realize that I have never coded java before, I am
 moving
 to DC on Saturday...and don't travel for short term contract work...

 Can I ask you what your rate is

 Um... a three month contract 1000 miles from where I live doing something
 I
 have never done for a big evil multinational that destroys labor unions
 while not offering health care benefits to it's employeescan I get
 back
 to you on that?
 --
 Why can't recruiters read?

 I know I have had a resume posted on Monster since about 2003, and I do
 update it every 6 months or so even though I have never gotten a job from
 monster - but what really burns my goat is that I very clearly say:
 1. I have done IA and IxD work for a really long time
 2. I have no interest in relocating for short term contracts
 3. how much I cost

 Yet they never read that. I want to put together a list of all the Good
 not evil recruiting firms that actually know the difference between an
 interaction designer, information architect, and UI engineer - at least
 knows enough to know we aren't Java or .Net engineers.

 Post back to me recruiters that are great -on either side of the hiring
 equation. It might be nice to have a list of places to go that get us

 --
 ~ will

 Where you innovate, how you innovate,
 and what you innovate are design problems
 
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-- 
Jay A. Morgan
Information Architect. Business man.

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