Re: [EVDL] EVLN: No Apple EV
> The Briefing > By Martin Peers > > Maybe Apple should cancel multibillion-dollar projects more often! Shares of > the iPhone maker, which have fallen since the start of the year, rose nearly > 1% Tuesday after Bloomberg scooped the news that Apple had canned Project > Titan, its decade-old autonomous car project... This is a typical Wall Street "money is all that matters" type of response. Titan was an RD project. You do RD to learn, not to make money. It *may* lead to something in the future; but most RD projects don't. RD money isn't somehow lost or burned. It keeps your best and brightest people active, thinking, and creating. It supports your suppliers, and encourages them to innovate as well. And, all this "lost money" may well come up with something that *is* practical and makes money! We only have EVs today as a direct result of RD. People were willing to "waste" time and money developing them anyway, just to learn and develop the technology. Lee -- Excellence does not require perfection. -- Henry James -- Lee A. Hart https://www.sunrise-ev.com ___ Address messages to ev@lists.evdl.org No other addresses in TO and CC fields HELP: http://www.evdl.org/help/
Re: [EVDL] EVLN: No Apple EV
One of my standard statements: You throw money at R and stuff falls out. May not even be what you were aiming for, but stuff will fall out. Jim -Original Message- From: "Lee Hart via EV" Sent: Wednesday, February 28, 2024 11:45 To: "Electric Vehicle Discussion List" Cc: "Lee Hart" Subject: Re: [EVDL] EVLN: No Apple EV > The Briefing > By Martin Peers > > Maybe Apple should cancel multibillion-dollar projects more often! Shares of > the iPhone maker, which have fallen since the start of the year, rose nearly > 1% Tuesday after Bloomberg scooped the news that Apple had canned Project > Titan, its decade-old autonomous car project... This is a typical Wall Street "money is all that matters" type of response. Titan was an R project. You do R to learn, not to make money. It *may* lead to something in the future; but most R projects don't. R money isn't somehow lost or burned. It keeps your best and brightest people active, thinking, and creating. It supports your suppliers, and encourages them to innovate as well. And, all this "lost money" may well come up with something that *is* practical and makes money! We only have EVs today as a direct result of R People were willing to "waste" time and money developing them anyway, just to learn and develop the technology. Lee -- Excellence does not require perfection. -- Henry James -- Lee A. Hart https://www.sunrise-ev.com ___ Address messages to ev@lists.evdl.org No other addresses in TO and CC fields HELP: http://www.evdl.org/help/ ___ Address messages to ev@lists.evdl.org No other addresses in TO and CC fields HELP: http://www.evdl.org/help/
Re: [EVDL] EVLN: No Apple EV
I think David’s summary and analysis are right. I just got the appended article on another list. -Bill _ Feb 27, 2024 The Briefing By Martin Peers Maybe Apple should cancel multibillion-dollar projects more often! Shares of the iPhone maker, which have fallen since the start of the year, rose nearly 1% Tuesday after Bloomberg scooped the news that Apple had canned Project Titan, its decade-old autonomous car project. As a Morgan Stanley analyst said in a research note, the Bloomberg report, “if true, would be a positive development.” The analyst said he hadn’t put any value on the project, thinking Apple was too far behind its competitors to catch up in the arena of cars. In other words, Wall Street seemed to be saying to CEO Tim Cook, “What took you so long?” Tech companies have to take big, risky swings if they want to keep growing—that’s the nature of the business. There’s never a guarantee of success. For Apple, now generating nearly $400 billion in revenue annually, coming up with a new growth business big enough to move the needle isn’t easy. So it makes perfect sense that Apple tried in cars, a giant market. Still, it was surely evident a couple of years ago that Project Titan was a disaster. As The Information outlined in this deep dive in 2022, the car project had been plagued from the start. So while Cook can be applauded for having the discipline to call off the project, there is a question of why he didn’t make the decision earlier. To be fair, that is a minor quibble. Apple is so rich—its pockets are so deep they make the Mariana Trench look like a kiddie pool—that the billions it has blown on this don’t matter that much. The real issue is what Apple plans to do about its growth problem. Revenues fell slightly last year, and analysts expect them to be barely up this year, according to S Global Market Intelligence. Apple continues to be dependent on the iPhone, and associated services revenues. It’s too early to judge if and when the Vision Pro mixed reality headset will become a hit. If it doesn’t, what comes next? -- next part -- A non-text attachment was scrubbed... Name: signature.asc Type: application/pgp-signature Size: 833 bytes Desc: Message signed with OpenPGP URL: <http://lists.evdl.org/private.cgi/ev-evdl.org/attachments/20240228/026b1d97/attachment.sig> ___ Address messages to ev@lists.evdl.org No other addresses in TO and CC fields HELP: http://www.evdl.org/help/
