I'm a mechanical engineer with clients who make huge quantities of such
mixes onbgiant kneaders (for example the flubbery mass at the center of golf
balls). After seeing pictures of their equipment / manufacturing processes
on their blog, the Sugru ladies appear to be a
tiny unit making a product
Seems to be an over-hyped silicone 1-component variant of something we've
been using for years -
http://www.youtube.com/watch?v=YXj7tl0--7g
(I use http://google.co.in .. so this is what it threw up when I searched
for magic putty http://shoesoles.co.in)
On second thoughts its probably 2 component
Whatever it is, the marketing looks very slick1) target early adopters
(hackers), 2) liberal use of social networking tools (twitter, blogs,
youtube), 3) create scarcity (first batch all sold out...register to be
notified).
If they are half the materials geniuses that they are marketing
Yup.
Useful lessons.
Tory
On May 9, 2010, at 4:51 PM, Saul Caganoff wrote:
Whatever it is, the marketing looks very slick1) target early
adopters (hackers), 2) liberal use of social networking tools
(twitter, blogs, youtube), 3) create scarcity (first batch all sold
out...register
Welcome | sugru | Hack Things Better
Wow.
New product meant for fixing things, and highly versatile for artists,
engineers, inventors and all of us.
Malleable silicone rubber material with waterproof, adhesive and heat-
resistant qualities, it sets at room temperature.
First run of 3,000
