Hello everyone,
A couple of weeks ago I attended a great "content marketing" workshop in
Munich. As one of the goals of TDF is to share and spread information,
I'm pasting my notes here! There are various tips and ideas, and we can
discuss how to implement them to promote LibreOffice and FOSS:
O
great ideas Mike, indeed
About (buying) personas, I would talk more about creating profiles of
a targeted user (groups).
When talking about a typical user, it may be (miss)read as already
existing existing users.
But there may be a discrepancy between users ("buyer") already
acquired and those we
Hi Mike
It strikes me that the "personas" are the fundamental step. If you don't who
you are targeting then all the other outreach techniques are directionless and,
therefore, pretty much useless.
I've often read blogs and other articles describing people's attempts to
convert users from propr
