[ReprintArticles-Paradise] Don't Clone your Book or Business Marketing
Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre.e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to [EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) . Title: Don't Clone your Book or Business Marketing Author: Judy Cullins Copyright 2006. All Rights Reserved. Bio: Coach Judy Cullins works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income with a book. Author of 11 eBooks including Write your eBook or Other Short Book Fast, she offers 2 free monthly ezines, "The BookCoach Says" and "Business Tip of the Month," at _http://www.bookcoaching.com_ (http://www.bookcoaching.com) and over 215 free articles. [EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) . Questions and Orders: 866/200-9743 Article URL: _www.bookcoaching.com/freearticles/article-166.shtml_ (http://www.bookcoaching.com/freearticles/article-166.shtml) Article Autoresponder: [EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) Author Contact Email: [EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) Category: Business Marketing Description: Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young. Don't let your business die young by following the herd. Instead, think of the natural ways you like to market. Here are three Marketing Ideas that Make Big Promises. And, when followed by investing a large amount of money and time, only a few will get the results they hope for. Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet promotion, bookcoaching, San Diego, eBook, online marketing, increase online sales, web site marketing, build web traffic, increase targeted web traffic, web site headlines, marketing tips, eBook marketing, Web promotion, ecommerce, epublishing, viral marketing, sales letter Words: 693 Thanks, Judy Cullins, M.A. P.S. To receive a complete list of over 215 free articles with autoresponder addresses go to _www.bookcoaching.com/freearticles.shtml_ (http://www.bookcoaching.com/freearticles.shtml) . Don't Clone your Book or Business Marketing Judy Cullins ©2006 All Rights Reserved. Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young. Don't let your business die young by following the herd. Instead, think of the natural ways you like to market. Here are some marketing ideas that make big promises, and don't always deliver. And, when followed by investing a large amount of money and time, only a few who follow these expensive programs will get the results they hope for. One. Make your book a #1 best seller on Amazon. This idea teaches authors that if they offer $1000's of bonus books, reports and the like, and tell all their email lists to buy the book on a particular day at Amazon, they will make extreme sales. In many sales letters that give away $1000's more than the price of their book, it looks a little suspicious or gimmicky. "Killer copy" and other web sizzle language doesn't bring confidence to most business people. The programs sold are over $2500. An old saying came from Robert Allen something like: "You make much more money teaching people how to make money than they ever will implementing the skills." Two. Optimize your web site standings in the search engines with ads placed in Google.com and through pay-per-click advertising. For the pay-per-click program, after putting a lot of time into writing ad copy, paying an upfront consultant fee, and paying monthly costs of the key words, I'd say the results for my top four business books were near 0. Yes, I heard of one author that didn't invest more than $400 a month to reap $4000 book sales, but her book was highly specialized. When another web master I know followed this tact, she invested thousands a month to yield 50% sales in the beginning months.. For $2500 investment for the first month, she made $1250. Once the competition caught on, her sales dropped way below 50% and no longer gave her a desired income. Three. You pay around $1000 to get you book into a Print on Demand format and be listed on the POD web site. Sounds good? Maybe not. These printers do not promote your book, just as publishers don't. They take a big cut from your sales, and your book may be priced too high to make good sales. Most authors make no or little money from this adventure. With just a little education and professional bookcoaching, you can learn a much better way-far less expensive and still get your POD book out there. Natural Marketing-Three Ideas One. Like myself, if you are an author or small business, it will be easy and natural for you to write short arti
[ReprintArticles-Paradise] Don't Clone your Book or Business Marketing
Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre.e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to [EMAIL PROTECTED] Title: Don't Clone your Book or Business Marketing Author: Judy Cullins Copyright 2005. All Rights Reserved. Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:[EMAIL PROTECTED] Article URL: www.bookcoaching.com/freearticles/article-166.shtml Article Autoresponder: [EMAIL PROTECTED] Author Contact Email: [EMAIL PROTECTED] Category: Marketing Description: Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young. Don't let your business die young by following the herd. Instead, think of the natural ways you like to market. Here are three Marketing Ideas that Make Big Promises. And, when followed by investing a large amount of money and time, only a few will get the results they hope for. Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet promotion, book coaching, San Diego, eBook, online marketing, free articles, increase online sales, web site marketing, build web traffic, marketing services, write ezine, increase targeted web traffic, web site headlines, benefits and features for client, features, marketing tips, eBook marketing, submit ezine, Web promotion, ecommerce, epublishing, viral marketing, sales letter Words: 533 Thanks, Judy Cullins, M.A. P.S. To receive a complete list of over 165 free articles with autoresponder addresses go to www.bookcoaching.com/freearticles.shtml. Don't Clone your Book or Business Marketing Judy Cullins ©2005 All Rights Reserved. Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young. Don't let your business die young by following the herd. Instead, think of the natural ways you like to market. Here are some Marketing Ideas that Make Big Promises. And, when followed by investing a large amount of money and time, only a few will get the results they hope for. 1. Make your book a #1 best seller on Amazon. This idea teaches authors that if they offer $1000's of bonus books, reports and the like, and tell all their email lists to buy the book on a particular day at Amazon, they will make extreme sales. In many sales letters that give away $1000's more than the price of their book, it looks a little suspicious or gimmicky. "Killer copy" and other web sizzle language doesn't bring confidence to most business people. The programs sold are over $2000. An old saying came from Robert Allen something like: "You make much more money teaching people how to make money than they ever will implementing the skills." 2. Optimize your web site standings in the search engines with ads placed in Google.com and through --. After putting a lot of time into writing ad copy, paying an upfront consultant fee, and paying monthly costs of the key words, I'd say the results for my top four business books were near 0. Yes, I heard of one author that didn't invest more than $400 a month to reap $4000 book sales, but her book was highly specialized. When another web master I know followed this tact, she invested thousands a month to yield here only 50% in sales. For $2500 investment for the first month, she made $1250. Once the competition caught on, her sales dropped and no longer gave her a desired income. Natural Marketing Like myself, if you are a writer or author, it will be easy and natural for you to write short articles and tips for opt-in (no spam) ezines you subscribe to. This one thing has kept me at #1 for the phrase "bookcoaching." for four years and has placed my writings on over 21000 sites, the number increasing 1000 each month. If you don't like to write much, maybe you'll love BLOGs. They bring similar results as the articles and your own ezine do. It's a mini web site, and an interactive process your visitors will like it because they see you more casually and personally. My blog's format will be question and answer, also letting my humor and opinions out to show I'm human. If you like to share yourself and your solutions with others publically, you may enjoy presenting to groups and have your product available at the back of the room. A similar venue would be joining a network
