Re: [twitter-dev] Re: disparities between bit.ly & Google Analytics?

2010-02-22 Thread M. Edward (Ed) Borasky
Thanks!! We see so much in the "social media marketing" space about "measuring ROI" and "competing on analytics" that it's difficult to get executive buy-in where we know they should be going. Real-time is where the analytics market is going - I'm really surprised Google hasn't put up somet

Re: [twitter-dev] Re: disparities between bit.ly & Google Analytics?

2010-02-22 Thread Matthew Terenzio
Google Analytics is javascript based which means a browser or some environment that can execute JS needs to open a page for a "pageview" There are many more HTTP requests for a given URL. Bots, spiders, aggregators etc. Since Bit.ly and other shorteners are doing 301 redirects, they can't really

Re: [twitter-dev] Re: disparities between bit.ly & Google Analytics?

2010-02-21 Thread neal rauhauser
The problem is this - we are doing promo stuff on Twitter, we were using http://tr.im but they never got back to us with an API key, and now we're using bit.ly. It's slick but if it's gonna be off by a factor of 10 for these low volume links we have a real reporting problem - we don't always get