Re: [Wikimedia-l] Marketing jobs at the Wikimedia Foundation

[Gerard Meijssen]

Hoi,
Yes. It is indeed another area where we could do a lot better. We do not
show how effective the work is that people do. We do not inform them how
many reads were done for new articles. All things that are really easy to
do when we think of it. But we do not.

So yes we need marketing to get new people and we need marketing to keep
the people that appear. That is also something that is of what marketing
people do; how to get and keep a market.
Thanks,
 GerardM

On 28 August 2016 at 17:19, David Goodman  wrote:

> Marketing can  get someone to buy a product once; the problem is to get
> them to buy another, and that depends on the quality of the product. It is
> much easier to get new first time editors than to give them the
> encouragement and satisfaction to keep them going.
>
> On Sun, Aug 28, 2016 at 5:38 AM, Gerard Meijssen <
> gerard.meijs...@gmail.com>
> wrote:
>
> > Hoi,
> > At the research mailing list two relevant activities were mentioned that
> do
> > not adequately take place.
> >
> > * *Gamified interfaces for microcontributions à la Wikidata game*
> > ** **Ubiquitous outreach, supported by dedicated technology*
> >
> > The notion exists that it is possible to do all kind of technological
> > things to make things stand out more but the big problem is imho not
> > technological. It is not content, it is the awareness that marketing is
> > more than selling things.
> >
> > A respected Wikimedian made the bold statement that "Wikipedia could
> > absolutely have 100x the number of editors it has now".I would argue that
> > this is correct
> >
> > My question is not could marketing methods make a difference but what
> > objectives do we have that will benefit from a marketing approach. What
> > does it take to be more pro-active towards our objectives?
> > Thanks,
> >GerardM
> > ___
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> > wiki/Mailing_lists/Guidelines
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> > 
>
>
>
>
> --
> David Goodman
>
> DGG at the enWP
> http://en.wikipedia.org/wiki/User:DGG
> http://en.wikipedia.org/wiki/User_talk:DGG
> ___
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Re: [Wikimedia-l] Marketing jobs at the Wikimedia Foundation

[David Goodman]

Marketing can  get someone to buy a product once; the problem is to get
them to buy another, and that depends on the quality of the product. It is
much easier to get new first time editors than to give them the
encouragement and satisfaction to keep them going.

On Sun, Aug 28, 2016 at 5:38 AM, Gerard Meijssen 
wrote:

> Hoi,
> At the research mailing list two relevant activities were mentioned that do
> not adequately take place.
>
> * *Gamified interfaces for microcontributions à la Wikidata game*
> ** **Ubiquitous outreach, supported by dedicated technology*
>
> The notion exists that it is possible to do all kind of technological
> things to make things stand out more but the big problem is imho not
> technological. It is not content, it is the awareness that marketing is
> more than selling things.
>
> A respected Wikimedian made the bold statement that "Wikipedia could
> absolutely have 100x the number of editors it has now".I would argue that
> this is correct
>
> My question is not could marketing methods make a difference but what
> objectives do we have that will benefit from a marketing approach. What
> does it take to be more pro-active towards our objectives?
> Thanks,
>GerardM
> ___
> Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/
> wiki/Mailing_lists/Guidelines
> New messages to: Wikimedia-l@lists.wikimedia.org
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> 




-- 
David Goodman

DGG at the enWP
http://en.wikipedia.org/wiki/User:DGG
http://en.wikipedia.org/wiki/User_talk:DGG
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[Wikimedia-l] Marketing jobs at the Wikimedia Foundation

[Gerard Meijssen]

Hoi,
At the research mailing list two relevant activities were mentioned that do
not adequately take place.

* *Gamified interfaces for microcontributions à la Wikidata game*
** **Ubiquitous outreach, supported by dedicated technology*

The notion exists that it is possible to do all kind of technological
things to make things stand out more but the big problem is imho not
technological. It is not content, it is the awareness that marketing is
more than selling things.

A respected Wikimedian made the bold statement that "Wikipedia could
absolutely have 100x the number of editors it has now".I would argue that
this is correct

My question is not could marketing methods make a difference but what
objectives do we have that will benefit from a marketing approach. What
does it take to be more pro-active towards our objectives?
Thanks,
   GerardM
___
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