Re: [Wikimedia-l] Summary of the Brand Project presentation

[David Gerard]

I'd like to stress - I can see a case for renaming it all as
"Wikipedia". I could even make that case!

I'm not inclined to advocate such a change myself - and I'm not
convinced that branding is a problem we have - but it's not an
unreasonable *position*.

But pre-deciding the outcome, then feeding the community nonsense in
this manner, is bad business, and can't possibly go well.


- d.


On Wed, 22 Apr 2020 at 16:56, Steven Walling  wrote:
>
> I can't believe I'm saying this but I agree with Fæ as well.
>
> Having been on the inside at some companies that underwent controversial
> rebrands, I can see how this might be a very early stage thing to help
> guide and shape thinking about how to approach a rebrand by unifying around
> a high level concept. I can see how in the name of transparency the team
> might be sharing very early stage work like that with the community, but if
> that's truly what it is (early exploratory thinking, not finished work) it
> would probably help to explain that this is not anywhere close to finalized
> work. People who don't do brand design tend to have little patience or
> interest in hand-wavy concepts without a concrete expression, Wikipedians
> maybe least of all.
>
> On Wed, Apr 22, 2020 at 2:30 AM Chris Gates via Wikimedia-l <
> wikimedia-l@lists.wikimedia.org> wrote:
>
> > As it appears my earlier email was not approved by the moderators:
> >
> > I'm in agreement with Fæ on this.
> >
> > The text and videos given on the subject of the new "interconnection" focus
> > is all extremely vague. I don't see how this is a change from previous
> > branding, or how the idea of "interconnection" will change anything.
> > Specifically in regard to the video, I was surprised by the vagueness.
> > Obviously, everything is connected. We are all humans with a majority of
> > similar characteristics and a high potential for similar experiences.
> > Putting together a few videos of people from different cultures
> > collaborating and some videos of nature doesn't make a branding strategy.
> >
> > I am very happy that, in the presentation, a timeline was addressed and
> > that there will be ample time for feedback on the proposed naming
> > conventions. I am looking forward to that; this project has been quite
> > vague for a while, and I hope there's some great ideas we can, as a
> > community, discuss.
> >
> > Best regards,
> > Chris Gates
> > (User:Vermont)
> >
> > On Sat, Apr 18, 2020 at 1:44 PM Anders Wennersten <
> > m...@anderswennersten.se>
> > wrote:
> >
> > > I have a background in a telecom supplier, and we were proud to talk of
> > > us "connecting people" and with 5G (where things also gets connected)
> > > "interconenctivity" would be a great brand concept for that company.
> > >
> > > But for Wikimedia I have never felt this as a relevant brandconcept. To
> > > "share and spread knowledge"is the core word as far as I see it and have
> > > been all the time.
> > >
> > > Anders
> > >
> > >
> > > Den 2020-04-18 kl. 18:44, skrev Peter Southwood:
> > > > I agree. It did not seem to say anything much.
> > > > Cheers,
> > > > Peter
> > > >
> > > > -Original Message-
> > > > From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On
> > > Behalf Of Fæ
> > > > Sent: Saturday, April 18, 2020 3:06 PM
> > > > To: Wikimedia Mailing List
> > > > Subject: Re: [Wikimedia-l] Summary of the Brand Project presentation
> > > >
> > > > Have now watched "interconnection". It did not seem to say anything
> > > > tangible apart from stuff like you find 'interconnection in nature' in
> > > > the 2 minutes. It was produced to a good standard.
> > > >
> > > > Sorry, it was not encouraging. The question remains of how much this
> > > > is costing the movement in WMF funding and valuable Wikimedia
> > > > community time without any clear outcomes being defined that the
> > > > Wikimedia community wants or could use to benefit the core value of
> > > > adding to the sum of human knowledge. Why the "rebranding" project
> > > > continues at this time remains an enigma.
> > > >
> > > > We have gone ahead and added the video to Commons. If superseded it
> > > > will remain useful as a snapshot as of 16 April.
> > > >
> > >
> > https://commons.wikimedia.org/wiki/File:Our

Re: [Wikimedia-l] Summary of the Brand Project presentation

[Steven Walling]

I can't believe I'm saying this but I agree with Fæ as well.

Having been on the inside at some companies that underwent controversial
rebrands, I can see how this might be a very early stage thing to help
guide and shape thinking about how to approach a rebrand by unifying around
a high level concept. I can see how in the name of transparency the team
might be sharing very early stage work like that with the community, but if
that's truly what it is (early exploratory thinking, not finished work) it
would probably help to explain that this is not anywhere close to finalized
work. People who don't do brand design tend to have little patience or
interest in hand-wavy concepts without a concrete expression, Wikipedians
maybe least of all.

On Wed, Apr 22, 2020 at 2:30 AM Chris Gates via Wikimedia-l <
wikimedia-l@lists.wikimedia.org> wrote:

> As it appears my earlier email was not approved by the moderators:
>
> I'm in agreement with Fæ on this.
>
> The text and videos given on the subject of the new "interconnection" focus
> is all extremely vague. I don't see how this is a change from previous
> branding, or how the idea of "interconnection" will change anything.
> Specifically in regard to the video, I was surprised by the vagueness.
> Obviously, everything is connected. We are all humans with a majority of
> similar characteristics and a high potential for similar experiences.
> Putting together a few videos of people from different cultures
> collaborating and some videos of nature doesn't make a branding strategy.
>
> I am very happy that, in the presentation, a timeline was addressed and
> that there will be ample time for feedback on the proposed naming
> conventions. I am looking forward to that; this project has been quite
> vague for a while, and I hope there's some great ideas we can, as a
> community, discuss.
>
> Best regards,
> Chris Gates
> (User:Vermont)
>
> On Sat, Apr 18, 2020 at 1:44 PM Anders Wennersten <
> m...@anderswennersten.se>
> wrote:
>
> > I have a background in a telecom supplier, and we were proud to talk of
> > us "connecting people" and with 5G (where things also gets connected)
> > "interconenctivity" would be a great brand concept for that company.
> >
> > But for Wikimedia I have never felt this as a relevant brandconcept. To
> > "share and spread knowledge"is the core word as far as I see it and have
> > been all the time.
> >
> > Anders
> >
> >
> > Den 2020-04-18 kl. 18:44, skrev Peter Southwood:
> > > I agree. It did not seem to say anything much.
> > > Cheers,
> > > Peter
> > >
> > > -Original Message-
> > > From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On
> > Behalf Of Fæ
> > > Sent: Saturday, April 18, 2020 3:06 PM
> > > To: Wikimedia Mailing List
> > > Subject: Re: [Wikimedia-l] Summary of the Brand Project presentation
> > >
> > > Have now watched "interconnection". It did not seem to say anything
> > > tangible apart from stuff like you find 'interconnection in nature' in
> > > the 2 minutes. It was produced to a good standard.
> > >
> > > Sorry, it was not encouraging. The question remains of how much this
> > > is costing the movement in WMF funding and valuable Wikimedia
> > > community time without any clear outcomes being defined that the
> > > Wikimedia community wants or could use to benefit the core value of
> > > adding to the sum of human knowledge. Why the "rebranding" project
> > > continues at this time remains an enigma.
> > >
> > > We have gone ahead and added the video to Commons. If superseded it
> > > will remain useful as a snapshot as of 16 April.
> > >
> >
> https://commons.wikimedia.org/wiki/File:Our_unified_concept_interconnection.webm
> > >
> > > Thanks,
> > > Fae
> > >
> > > On Fri, 17 Apr 2020 at 09:57, Samir Elsharbaty
> > >  wrote:
> > >> Hi everyone,
> > >>
> > >>
> > >> Yesterday, the 2030 Brand Movement Project presented the unified
> concept
> > >> that will guide the upcoming branding proposals. Thanks to the 224
> > >> attendees who watched the presentation live! Participants brought a
> > great
> > >> stream of comments and questions (averaging 8 per minute!) that helped
> > >> clarify important points.
> > >>
> > >> The unified concept, “interconnection”, was arrived at after many
> > community
> > >> workshops, exercises, and conversat

Re: [Wikimedia-l] Summary of the Brand Project presentation

[Chris Gates via Wikimedia-l]

As it appears my earlier email was not approved by the moderators:

I'm in agreement with Fæ on this.

The text and videos given on the subject of the new "interconnection" focus
is all extremely vague. I don't see how this is a change from previous
branding, or how the idea of "interconnection" will change anything.
Specifically in regard to the video, I was surprised by the vagueness.
Obviously, everything is connected. We are all humans with a majority of
similar characteristics and a high potential for similar experiences.
Putting together a few videos of people from different cultures
collaborating and some videos of nature doesn't make a branding strategy.

I am very happy that, in the presentation, a timeline was addressed and
that there will be ample time for feedback on the proposed naming
conventions. I am looking forward to that; this project has been quite
vague for a while, and I hope there's some great ideas we can, as a
community, discuss.

Best regards,
Chris Gates
(User:Vermont)

On Sat, Apr 18, 2020 at 1:44 PM Anders Wennersten 
wrote:

> I have a background in a telecom supplier, and we were proud to talk of
> us "connecting people" and with 5G (where things also gets connected)
> "interconenctivity" would be a great brand concept for that company.
>
> But for Wikimedia I have never felt this as a relevant brandconcept. To
> "share and spread knowledge"is the core word as far as I see it and have
> been all the time.
>
> Anders
>
>
> Den 2020-04-18 kl. 18:44, skrev Peter Southwood:
> > I agree. It did not seem to say anything much.
> > Cheers,
> > Peter
> >
> > -Original Message-
> > From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On
> Behalf Of Fæ
> > Sent: Saturday, April 18, 2020 3:06 PM
> > To: Wikimedia Mailing List
> > Subject: Re: [Wikimedia-l] Summary of the Brand Project presentation
> >
> > Have now watched "interconnection". It did not seem to say anything
> > tangible apart from stuff like you find 'interconnection in nature' in
> > the 2 minutes. It was produced to a good standard.
> >
> > Sorry, it was not encouraging. The question remains of how much this
> > is costing the movement in WMF funding and valuable Wikimedia
> > community time without any clear outcomes being defined that the
> > Wikimedia community wants or could use to benefit the core value of
> > adding to the sum of human knowledge. Why the "rebranding" project
> > continues at this time remains an enigma.
> >
> > We have gone ahead and added the video to Commons. If superseded it
> > will remain useful as a snapshot as of 16 April.
> >
> https://commons.wikimedia.org/wiki/File:Our_unified_concept_interconnection.webm
> >
> > Thanks,
> > Fae
> >
> > On Fri, 17 Apr 2020 at 09:57, Samir Elsharbaty
> >  wrote:
> >> Hi everyone,
> >>
> >>
> >> Yesterday, the 2030 Brand Movement Project presented the unified concept
> >> that will guide the upcoming branding proposals. Thanks to the 224
> >> attendees who watched the presentation live! Participants brought a
> great
> >> stream of comments and questions (averaging 8 per minute!) that helped
> >> clarify important points.
> >>
> >> The unified concept, “interconnection”, was arrived at after many
> community
> >> workshops, exercises, and conversations. “Interconnection” distills the
> 23
> >> distinct concepts generated in workshops into a single word that links
> >> together the insights and definitions from the participants, and at the
> >> same time adds more meaning to the answer to the question who are we?
> This
> >> concept will not be a public or visible part of branding, but rather a
> >> guiding idea.
> >>
> >> Take a look at the video explaining interconnection as a unified concept
> >> [1].
> >>
> >> You can watch the full presentation video, together with the lively
> >> discussion that accompanied it [2]. Most of the questions were answered
> >> during the presentation (including questions about the project scope,
> the
> >> upcoming naming convention proposals, and the RfC), but there wasn't
> enough
> >> time to answer them all. Questions are being compiled on the Brand
> Network
> >> talk page on Meta [3].
> >>
> >> The team will be hosting a follow-up office hour next week to answer the
> >> rest of the questions. Participation details will be shared on the Brand
> >> Network talk page. The session will be recorded and shared, and 

Re: [Wikimedia-l] Summary of the Brand Project presentation

[Chris Gates via Wikimedia-l]

I’m in agreement with Fæ here.

I just checked and wikipedia.org’s Alexa ranking is 13. That’s very
different from the 5 last time I checked, but it could be due to a number
of temporary factors. If there is evidence of a marked decrease in traffic
independent of the Coronavirus and other issues, I understand seeking a
branding change and trying to engage more readers.

However, that does not justify feeding marketing nonsense to the Wikimedia
community.

I’m currently watching the presentation, and just read/watched the bits on
Interconnection at the branding website.

From the text:
“The concept is a creative tool that will inform the naming convention and
design system. Through input, collaboration and validation with the
community the concept will guide us in a direction that reflects who we
are.”

This is patently unintelligible, vague beyond belief, and utterly useless.
The only insight this sentence offers a reader on what “Interconnection” is
that it’s a meaningless buzzword marketing departments of tech firms like
to fabricate. Please remember that this is the Wikimedia community, and
that stuff like this isn’t appreciated. We’re here to build helpful
projects for billions of readers, and if you don’t have something remotely
useful to say, please don’t take people’s attention away from editing with
it.

I’ve been following this project for months and have yet to find a single
useful statement about this project, and the aim seems to be changing every
other day.

For example, on the 9th of this month, in response to a comment I wrote:
“Now, Wikipedia is envisioned as a concept, among many concepts and
criteria, that are informing the thinking around naming and design
proposals.”

Similarly vague. I can’t support a project that is nothing other than a
collection of marketing speak and invented buzzwords with no tangible
information on it.

Regards,
Vermont





On Sat, Apr 18, 2020 at 09:06 Fæ  wrote:

> Have now watched "interconnection". It did not seem to say anything
> tangible apart from stuff like you find 'interconnection in nature' in
> the 2 minutes. It was produced to a good standard.
>
> Sorry, it was not encouraging. The question remains of how much this
> is costing the movement in WMF funding and valuable Wikimedia
> community time without any clear outcomes being defined that the
> Wikimedia community wants or could use to benefit the core value of
> adding to the sum of human knowledge. Why the "rebranding" project
> continues at this time remains an enigma.
>
> We have gone ahead and added the video to Commons. If superseded it
> will remain useful as a snapshot as of 16 April.
>
> https://commons.wikimedia.org/wiki/File:Our_unified_concept_interconnection.webm
>
> Thanks,
> Fae
>
> On Fri, 17 Apr 2020 at 09:57, Samir Elsharbaty
>  wrote:
> >
> > Hi everyone,
> >
> >
> > Yesterday, the 2030 Brand Movement Project presented the unified concept
> > that will guide the upcoming branding proposals. Thanks to the 224
> > attendees who watched the presentation live! Participants brought a great
> > stream of comments and questions (averaging 8 per minute!) that helped
> > clarify important points.
> >
> > The unified concept, “interconnection”, was arrived at after many
> community
> > workshops, exercises, and conversations. “Interconnection” distills the
> 23
> > distinct concepts generated in workshops into a single word that links
> > together the insights and definitions from the participants, and at the
> > same time adds more meaning to the answer to the question who are we?
> This
> > concept will not be a public or visible part of branding, but rather a
> > guiding idea.
> >
> > Take a look at the video explaining interconnection as a unified concept
> > [1].
> >
> > You can watch the full presentation video, together with the lively
> > discussion that accompanied it [2]. Most of the questions were answered
> > during the presentation (including questions about the project scope, the
> > upcoming naming convention proposals, and the RfC), but there wasn't
> enough
> > time to answer them all. Questions are being compiled on the Brand
> Network
> > talk page on Meta [3].
> >
> > The team will be hosting a follow-up office hour next week to answer the
> > rest of the questions. Participation details will be shared on the Brand
> > Network talk page. The session will be recorded and shared, and answers
> > will be covered on the project pages. If you have a different question
> > you’d like to ask, feel free to add it to the page or bring it to the
> > office hour.
> >
> > PS: As soon as these videos are ready for Commons we will upload them
> > there, and we will notify about this on the Brand Network talk page as
> well.
> >
> > Thanks,
> >
> > Samir & the Brand Project team
> >
> > [1]
> >
> https://brandingwikipedia.org/2020/04/16/our-unified-concept-interconnection/
> >
> > [2] https://www.youtube.com/watch?v=xS72O6Si94Q
> >
> > [3]
> >
> 

Re: [Wikimedia-l] Summary of the Brand Project presentation

[Anders Wennersten]

I have a background in a telecom supplier, and we were proud to talk of 
us "connecting people" and with 5G (where things also gets connected) 
"interconenctivity" would be a great brand concept for that company.


But for Wikimedia I have never felt this as a relevant brandconcept. To 
"share and spread knowledge"is the core word as far as I see it and have 
been all the time.


Anders


Den 2020-04-18 kl. 18:44, skrev Peter Southwood:

I agree. It did not seem to say anything much.
Cheers,
Peter

-Original Message-
From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On Behalf Of 
Fæ
Sent: Saturday, April 18, 2020 3:06 PM
To: Wikimedia Mailing List
Subject: Re: [Wikimedia-l] Summary of the Brand Project presentation

Have now watched "interconnection". It did not seem to say anything
tangible apart from stuff like you find 'interconnection in nature' in
the 2 minutes. It was produced to a good standard.

Sorry, it was not encouraging. The question remains of how much this
is costing the movement in WMF funding and valuable Wikimedia
community time without any clear outcomes being defined that the
Wikimedia community wants or could use to benefit the core value of
adding to the sum of human knowledge. Why the "rebranding" project
continues at this time remains an enigma.

We have gone ahead and added the video to Commons. If superseded it
will remain useful as a snapshot as of 16 April.
https://commons.wikimedia.org/wiki/File:Our_unified_concept_interconnection.webm

Thanks,
Fae

On Fri, 17 Apr 2020 at 09:57, Samir Elsharbaty
 wrote:

Hi everyone,


Yesterday, the 2030 Brand Movement Project presented the unified concept
that will guide the upcoming branding proposals. Thanks to the 224
attendees who watched the presentation live! Participants brought a great
stream of comments and questions (averaging 8 per minute!) that helped
clarify important points.

The unified concept, “interconnection”, was arrived at after many community
workshops, exercises, and conversations. “Interconnection” distills the 23
distinct concepts generated in workshops into a single word that links
together the insights and definitions from the participants, and at the
same time adds more meaning to the answer to the question who are we? This
concept will not be a public or visible part of branding, but rather a
guiding idea.

Take a look at the video explaining interconnection as a unified concept
[1].

You can watch the full presentation video, together with the lively
discussion that accompanied it [2]. Most of the questions were answered
during the presentation (including questions about the project scope, the
upcoming naming convention proposals, and the RfC), but there wasn't enough
time to answer them all. Questions are being compiled on the Brand Network
talk page on Meta [3].

The team will be hosting a follow-up office hour next week to answer the
rest of the questions. Participation details will be shared on the Brand
Network talk page. The session will be recorded and shared, and answers
will be covered on the project pages. If you have a different question
you’d like to ask, feel free to add it to the page or bring it to the
office hour.

PS: As soon as these videos are ready for Commons we will upload them
there, and we will notify about this on the Brand Network talk page as well.

Thanks,

Samir & the Brand Project team

[1]
https://brandingwikipedia.org/2020/04/16/our-unified-concept-interconnection/

[2] https://www.youtube.com/watch?v=xS72O6Si94Q

[3]
https://meta.wikimedia.org/wiki/Talk:Brand_Network#Unified_concept:_Interconnection

Samir Elsharbaty (he/him)

Community Brand and Marketing coordinator

Wikimedia Foundation <https://wikimediafoundation.org/>
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Re: [Wikimedia-l] Summary of the Brand Project presentation

[Peter Southwood]

I agree. It did not seem to say anything much. 
Cheers, 
Peter

-Original Message-
From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On Behalf Of 
Fæ
Sent: Saturday, April 18, 2020 3:06 PM
To: Wikimedia Mailing List
Subject: Re: [Wikimedia-l] Summary of the Brand Project presentation

Have now watched "interconnection". It did not seem to say anything
tangible apart from stuff like you find 'interconnection in nature' in
the 2 minutes. It was produced to a good standard.

Sorry, it was not encouraging. The question remains of how much this
is costing the movement in WMF funding and valuable Wikimedia
community time without any clear outcomes being defined that the
Wikimedia community wants or could use to benefit the core value of
adding to the sum of human knowledge. Why the "rebranding" project
continues at this time remains an enigma.

We have gone ahead and added the video to Commons. If superseded it
will remain useful as a snapshot as of 16 April.
https://commons.wikimedia.org/wiki/File:Our_unified_concept_interconnection.webm

Thanks,
Fae

On Fri, 17 Apr 2020 at 09:57, Samir Elsharbaty
 wrote:
>
> Hi everyone,
>
>
> Yesterday, the 2030 Brand Movement Project presented the unified concept
> that will guide the upcoming branding proposals. Thanks to the 224
> attendees who watched the presentation live! Participants brought a great
> stream of comments and questions (averaging 8 per minute!) that helped
> clarify important points.
>
> The unified concept, “interconnection”, was arrived at after many community
> workshops, exercises, and conversations. “Interconnection” distills the 23
> distinct concepts generated in workshops into a single word that links
> together the insights and definitions from the participants, and at the
> same time adds more meaning to the answer to the question who are we? This
> concept will not be a public or visible part of branding, but rather a
> guiding idea.
>
> Take a look at the video explaining interconnection as a unified concept
> [1].
>
> You can watch the full presentation video, together with the lively
> discussion that accompanied it [2]. Most of the questions were answered
> during the presentation (including questions about the project scope, the
> upcoming naming convention proposals, and the RfC), but there wasn't enough
> time to answer them all. Questions are being compiled on the Brand Network
> talk page on Meta [3].
>
> The team will be hosting a follow-up office hour next week to answer the
> rest of the questions. Participation details will be shared on the Brand
> Network talk page. The session will be recorded and shared, and answers
> will be covered on the project pages. If you have a different question
> you’d like to ask, feel free to add it to the page or bring it to the
> office hour.
>
> PS: As soon as these videos are ready for Commons we will upload them
> there, and we will notify about this on the Brand Network talk page as well.
>
> Thanks,
>
> Samir & the Brand Project team
>
> [1]
> https://brandingwikipedia.org/2020/04/16/our-unified-concept-interconnection/
>
> [2] https://www.youtube.com/watch?v=xS72O6Si94Q
>
> [3]
> https://meta.wikimedia.org/wiki/Talk:Brand_Network#Unified_concept:_Interconnection
>
> Samir Elsharbaty (he/him)
>
> Community Brand and Marketing coordinator
>
> Wikimedia Foundation <https://wikimediafoundation.org/>
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> Wikimedia-l mailing list, guidelines at: 
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and 
> https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: Wikimedia-l@lists.wikimedia.org
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Re: [Wikimedia-l] Summary of the Brand Project presentation

[Ad Huikeshoven]

Hi,

Interconnection is a six piece word for link. In the wiki world a wiki is
both a page and a link.

I sincerely doubt you are going to propose to use Interconnectionpedia as
the single brand.

Greetings,

Ad

Op vr 17 apr. 2020 10:57 schreef Samir Elsharbaty :

> Hi everyone,
>
>
> Yesterday, the 2030 Brand Movement Project presented the unified concept
> that will guide the upcoming branding proposals. Thanks to the 224
> attendees who watched the presentation live! Participants brought a great
> stream of comments and questions (averaging 8 per minute!) that helped
> clarify important points.
>
> The unified concept, “interconnection”, was arrived at after many community
> workshops, exercises, and conversations. “Interconnection” distills the 23
> distinct concepts generated in workshops into a single word that links
> together the insights and definitions from the participants, and at the
> same time adds more meaning to the answer to the question who are we? This
> concept will not be a public or visible part of branding, but rather a
> guiding idea.
>
> Take a look at the video explaining interconnection as a unified concept
> [1].
>
> You can watch the full presentation video, together with the lively
> discussion that accompanied it [2]. Most of the questions were answered
> during the presentation (including questions about the project scope, the
> upcoming naming convention proposals, and the RfC), but there wasn't enough
> time to answer them all. Questions are being compiled on the Brand Network
> talk page on Meta [3].
>
> The team will be hosting a follow-up office hour next week to answer the
> rest of the questions. Participation details will be shared on the Brand
> Network talk page. The session will be recorded and shared, and answers
> will be covered on the project pages. If you have a different question
> you’d like to ask, feel free to add it to the page or bring it to the
> office hour.
>
> PS: As soon as these videos are ready for Commons we will upload them
> there, and we will notify about this on the Brand Network talk page as
> well.
>
> Thanks,
>
> Samir & the Brand Project team
>
> [1]
>
> https://brandingwikipedia.org/2020/04/16/our-unified-concept-interconnection/
>
> [2] https://www.youtube.com/watch?v=xS72O6Si94Q
>
> [3]
>
> https://meta.wikimedia.org/wiki/Talk:Brand_Network#Unified_concept:_Interconnection
>
> Samir Elsharbaty (he/him)
>
> Community Brand and Marketing coordinator
>
> Wikimedia Foundation 
> ___
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Re: [Wikimedia-l] Summary of the Brand Project presentation

[Fæ]

Have now watched "interconnection". It did not seem to say anything
tangible apart from stuff like you find 'interconnection in nature' in
the 2 minutes. It was produced to a good standard.

Sorry, it was not encouraging. The question remains of how much this
is costing the movement in WMF funding and valuable Wikimedia
community time without any clear outcomes being defined that the
Wikimedia community wants or could use to benefit the core value of
adding to the sum of human knowledge. Why the "rebranding" project
continues at this time remains an enigma.

We have gone ahead and added the video to Commons. If superseded it
will remain useful as a snapshot as of 16 April.
https://commons.wikimedia.org/wiki/File:Our_unified_concept_interconnection.webm

Thanks,
Fae

On Fri, 17 Apr 2020 at 09:57, Samir Elsharbaty
 wrote:
>
> Hi everyone,
>
>
> Yesterday, the 2030 Brand Movement Project presented the unified concept
> that will guide the upcoming branding proposals. Thanks to the 224
> attendees who watched the presentation live! Participants brought a great
> stream of comments and questions (averaging 8 per minute!) that helped
> clarify important points.
>
> The unified concept, “interconnection”, was arrived at after many community
> workshops, exercises, and conversations. “Interconnection” distills the 23
> distinct concepts generated in workshops into a single word that links
> together the insights and definitions from the participants, and at the
> same time adds more meaning to the answer to the question who are we? This
> concept will not be a public or visible part of branding, but rather a
> guiding idea.
>
> Take a look at the video explaining interconnection as a unified concept
> [1].
>
> You can watch the full presentation video, together with the lively
> discussion that accompanied it [2]. Most of the questions were answered
> during the presentation (including questions about the project scope, the
> upcoming naming convention proposals, and the RfC), but there wasn't enough
> time to answer them all. Questions are being compiled on the Brand Network
> talk page on Meta [3].
>
> The team will be hosting a follow-up office hour next week to answer the
> rest of the questions. Participation details will be shared on the Brand
> Network talk page. The session will be recorded and shared, and answers
> will be covered on the project pages. If you have a different question
> you’d like to ask, feel free to add it to the page or bring it to the
> office hour.
>
> PS: As soon as these videos are ready for Commons we will upload them
> there, and we will notify about this on the Brand Network talk page as well.
>
> Thanks,
>
> Samir & the Brand Project team
>
> [1]
> https://brandingwikipedia.org/2020/04/16/our-unified-concept-interconnection/
>
> [2] https://www.youtube.com/watch?v=xS72O6Si94Q
>
> [3]
> https://meta.wikimedia.org/wiki/Talk:Brand_Network#Unified_concept:_Interconnection
>
> Samir Elsharbaty (he/him)
>
> Community Brand and Marketing coordinator
>
> Wikimedia Foundation 
> ___
> Wikimedia-l mailing list, guidelines at: 
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and 
> https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: Wikimedia-l@lists.wikimedia.org
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, 
> 

--
fae...@gmail.com https://commons.wikimedia.org/wiki/User:Fae

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[Wikimedia-l] Summary of the Brand Project presentation

[Samir Elsharbaty]

Hi everyone,


Yesterday, the 2030 Brand Movement Project presented the unified concept
that will guide the upcoming branding proposals. Thanks to the 224
attendees who watched the presentation live! Participants brought a great
stream of comments and questions (averaging 8 per minute!) that helped
clarify important points.

The unified concept, “interconnection”, was arrived at after many community
workshops, exercises, and conversations. “Interconnection” distills the 23
distinct concepts generated in workshops into a single word that links
together the insights and definitions from the participants, and at the
same time adds more meaning to the answer to the question who are we? This
concept will not be a public or visible part of branding, but rather a
guiding idea.

Take a look at the video explaining interconnection as a unified concept
[1].

You can watch the full presentation video, together with the lively
discussion that accompanied it [2]. Most of the questions were answered
during the presentation (including questions about the project scope, the
upcoming naming convention proposals, and the RfC), but there wasn't enough
time to answer them all. Questions are being compiled on the Brand Network
talk page on Meta [3].

The team will be hosting a follow-up office hour next week to answer the
rest of the questions. Participation details will be shared on the Brand
Network talk page. The session will be recorded and shared, and answers
will be covered on the project pages. If you have a different question
you’d like to ask, feel free to add it to the page or bring it to the
office hour.

PS: As soon as these videos are ready for Commons we will upload them
there, and we will notify about this on the Brand Network talk page as well.

Thanks,

Samir & the Brand Project team

[1]
https://brandingwikipedia.org/2020/04/16/our-unified-concept-interconnection/

[2] https://www.youtube.com/watch?v=xS72O6Si94Q

[3]
https://meta.wikimedia.org/wiki/Talk:Brand_Network#Unified_concept:_Interconnection

Samir Elsharbaty (he/him)

Community Brand and Marketing coordinator

Wikimedia Foundation 
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