Re: [WISPA] Sales Marketing of Unlicensed Wireless Services --Some Observations

2006-02-24 Thread Matt Liotta
Charles Wu wrote: I would disagree with you on the above statement IMO, I've found that the SMB service offering (e.g., sub-T1 to 3xT1) plans seem to be the most profitable (highest margin) opportunities available Once you get to carrier services (e.g., 10+ Mb) -- the big guys start to take

[WISPA] Sales Marketing of Unlicensed Wireless Services -- Some Observations

2006-02-23 Thread Charles Wu
Generally, we end up debating all day and all night on the lists of what's the best radio or who's got those cool blue lights -- however, FWIW, I've noticed that there seldom is any debate on useful topics like sales marketing (especially of the product positioning of license-exempt wireless) Do

Re: [WISPA] Sales Marketing of Unlicensed Wireless Services -- Some Observations

2006-02-23 Thread Matt Liotta
We have observed the following: It is easier to explain wireless after the fact then to sell wireless itself. In other words, we sell a service that provides X amount of internet access and Y phone lines that we just happen to deliver wirelessly. Once a customer is sold on the value of the

RE: [WISPA] Sales Marketing of Unlicensed Wireless Services --Some Observations

2006-02-23 Thread Charles Wu
Marketing of Unlicensed Wireless Services --Some Observations We have observed the following: It is easier to explain wireless after the fact then to sell wireless itself. In other words, we sell a service that provides X amount of internet access and Y phone lines that we just happen to deliver